Choose comfortable, casual clothing for your passport photo that resembles what you may wear when traveling on a plane. Remember that your passport will be used to cross checkpoints and borders, and it's in your interest to look like your passport photo to speed up the process.
Uniforms and clothing that resemble a uniform, such as a formal suit or camouflage attire, are not allowed. However, you can still look nice in your passport photo while wearing casual clothes. Since only your top will be visible, consider opting for items like a solid sweater, a t-shirt, or athleisure wear.
If you want to look polished yet casual for your passport photo, consider brands like DKNY, Everlane, and Gap. You can find DKNY at department stores like Macy’s and Belk, and even save a few dollars using a <a href="https://www.rankandstyle.com/articles/macys-promo-code" target="_self"><ins>Macy’s coupon</ins></a><ins>.</ins> This DKNY sweatshirt is the perfect blend of comfort and style, featuring subtle details like a ribbed texture. For more comfy sweatshirt options that are passport photo-ready, check out our <a href="https://www.rankandstyle.com/collections/fashionable-sweatshirts" target="_self"><ins>fashionable sweatshirts collection</ins></a>.&nbsp;

Choose Comfortable Clothing

It's best to avoid strapless tops since your passport photo will be from the shoulders up. If you opt for strapless clothing like tank tops or tube tops, you could end up looking exposed. Opt for clothing that can accentuate your neck and shoulders and offer a reference point to frame your face. 
Clothing with collars or high necklines is a great option for this. Try brands like Quince and J.Crew for a wide selection.
The slightly relaxed fit of this rolled-neck sweater from J.Crew keeps the look comfortable yet polished, while the high neckline helps frame your face and highlights your shoulders, perfect for a passport photo that stands the test of time. For more high neckline options, you can shop our <a href="https://www.rankandstyle.com/top-10-list/best-boyfriend-button-down-shirts" target="_self"><ins>button-down shirt</ins></a> and <a href="https://www.rankandstyle.com/top-10-list/best-statement-collar-blouses" target="_self"><ins>collared shirt collections</ins></a>.&nbsp;

Avoid Tank Tops and Tube Tops

Avoid busy patterns, and opt for solid colors that will frame your face well against the white background. Since passport photos use bright lighting to clearly illuminate your face, opt for a color that won’t wash you out. If you are unsure of what color looks best on you, consider doing a personal color analysis online, or take some sample shots at home with your camera flash. 
In general, we recommend wearing darker colors in passport photos as it helps frame your face better against the white background. Additionally, consider choosing atemporal colors that won’t go out of style. Navy, black, grey, and brown are some of the most popular colors. 
If you’re looking for a solid color option that’s both flattering and timeless, brands like Anthropologie, Everlane, and Madewell give you plenty of options to choose from. You can get a <a href="https://www.rankandstyle.com/articles/anthropologie-promo-code" target="_self"><ins>$20 Anthropologie coupon</ins></a> by signing up for their newsletter, and Everlane and Madewell have similar discounts available. The Anthropologie knit pullover we’ve selected in a rich green color is a great passport photo choice; it’s vibrant yet subdued enough to avoid overpowering your face in the photo. It also comes in gray for a more subtle option.&nbsp;

Opt for Solid Colors and Avoid Patterns

Opt for minimal hair and makeup that won’t be distracting in your photo. Choose a style that best represents you and what you would usually wear while traveling. There are plenty of options for neutral hairstyling that still allow you to get creative and take an elevated passport photo. 
Pro tip: Opt for styles that elongate your neck and frame your face well. Half-up, half-down styles work great for this, or wearing your hair up but leaving some side pieces down in front of your ears to frame your face. 
Choose a natural makeup look that compliments your natural facial features. For example, avoid over-lining your eyes or filing in heavy eyebrows. Choose natural colors for lipstick, go easy on foundation and blush, and avoid contouring. A skin tint, like this Summer Friday’s one from Sephora, will provide sheer-to-light coverage and a natural finish, perfect for your passport photo. If you haven’t already, sign up for Sephora text alerts and receive a <a href="https://www.rankandstyle.com/articles/sephora-promo-code" target="_self"><ins>Sephora promo code</ins></a> for 10% off your purchase.
If you are still unsure of how to style your hair and makeup for your passport photo, it can help to imagine getting off of an 11-hour plane ride and what you may look like when passing through immigration checkpoints. The more you look like your passport photo, the quicker you will be able to pass through security checkpoints and border controls.

Choose Simple Hair and Makeup Styles	

Jewelry can help elevate your passport photo, but we recommend avoiding any kind of face jewelry if possible. 
Consider opting for simple, but elegant, stud earrings and a light necklace. Pearls or diamonds, even artificial ones, are a great way to level up your passport photo for elegance and timelessness and still meet the US government’s official requirements. 
Nordstrom, Mejuri, and Lulu’s are all great choices for <a href="https://www.rankandstyle.com/top-10-list/best-everyday-earrings" target="_self"><ins>everyday earrings</ins></a>. We love these tiny gold hoops from Lulu’s to dress up your passport photo look, and they’re extra affordable using a <a href="https://www.rankandstyle.com/articles/lulus-promo-code" target="_self"><ins>Lulu’s promo code</ins></a>.&nbsp;

Opt for Simple Jewelry

You can find all of the official US government requirements for passport photos at <a href="https://travel.state.gov/content/travel/en/passports/how-apply/photos.html" target="_self"><ins>travel.state.gov</ins></a>, including information on size and resolution. However, here is a summary of the official requirements relating to your appearance in your passport photo.&nbsp;
<h3>Shadows and Lighting: </h3>
The photo should clearly show your face and skin tone and should not contain shadows. Aim for bright, direct lighting that adequately shows your facial features. 
<h3>Digital Adaptations: </h3>
You cannot use digital services or software to edit or adapt your photo. This includes cropping, editing, AI manipulation, etc. For example, you cannot use your iPhone’s portrait mode to remove the background. 
<h3>Facial Expressions and Poses:</h3>
You cannot smile in your passport photo. You must use a “neutral facial expression” and look squarely at the camera. Tilting your head or closing your eyes is not allowed. 
<h3>What you cannot wear in a passport photo:</h3>
<ul>
<li>Head coverings and hats</li>
<li>Uniforms or clothes that look like uniforms</li>
<li>Camouflage</li>
<li>Headphones or wireless devices</li>
<li>Masks </li>
<li>Glasses of any type </li>
</ul>
<h4>Exceptions: </h4>
If you wear head coverings for medical or religious reasons you can submit a signed declaration from a doctor or a declaration of your religion stating that you wear the head covering in public on a daily basis.
If you wear glasses for medical reasons, you can include a signed declaration from your doctor for exemption. However, you must wear them when crossing borders. &nbsp;

Follow Official US Government Requirements for Passport Photos

Fashion trends come and go, but your passport lasts ten years. Since you’ll be using it until it expires, it’s important to consider what to wear in a passport photo so that your picture ages well and remains an accurate expression of who you are. A good passport photo can remain timeless despite changes in fashion trends.
We recommend following these tips for taking a passport photo to ensure you look your best:&nbsp;
<ol>
<li>Choose comfortable clothing that is similar to your travel outfits</li>
<li>Avoid tank tops and strapless tops</li>
<li>Wear solid, dark colors and avoid busy prints</li>
<li>Style your hair minimally, and wear clean, minimal makeup</li>
<li>Avoid heavy and excessive jewelry</li>
<li>Follow the official US government requirments regarding lighting, facial expressions, and prohibited items &nbsp;</li>
</ol>

6 tips for a timeless headshot

What to Wear for a Passport Photo

Needed Collagen Protein 

With so many collagen supplements on the market, it’s important to know what sets a great one apart. The key is in the ingredients—many products contain artificial sweeteners, fillers, and unnecessary additives that can compromise quality and effectiveness. Instead, look for a single-ingredient, hydrolyzed collagen that’s been third-party tested for purity and sourced responsibly for optimal absorption.
<a href="https://go.linkby.com/DIGSLWIZ" target="_blank">Needed Collagen Protein</a> checks all these boxes and more. Not only is it grass-fed, pesticide-free, and Climate Neutral Certified, but it also contains no artificial flavors, preservatives, or sugar alcohols—just pure, high-quality collagen designed to work with your body. The hydrolyzed formula ensures maximum absorption, so you’re getting the most out of every scoop.
If you're ready to give your wellness routine an upgrade, Needed Collagen Protein is an easy (and effective) place to start.

This content is made in partnership with Needed, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.
Collagen has become one of the most buzzed-about wellness ingredients, but trust us—it’s not just hype. If you’ve ever wondered why it keeps showing up in beauty and health conversations, it’s because <a href="https://go.linkby.com/DIGSLWIZ" target="_blank">collagen</a> is essential for so much more than just glowing skin. This powerhouse player is a key role in bone health, joint strength, gut function, blood sugar balance, and energy levels, making it a must-have for overall well-being.
The catch? Our bodies naturally produce less collagen starting in our early 20s, and modern factors like stress, sun exposure, and diet further deplete its levels. That’s why supplementing with collagen can be a game-changer—but not all collagen products are created equal. Below, we’re breaking down one of the best collagen supplements on the market from one of our favorite brands, <a href="https://go.linkby.com/DIGSLWIZ" target="_blank">Needed</a>. And if you decide it’s the right fit for you, you can snag it for 20% off this February with code <a href="https://go.linkby.com/DIGSLWIZ" target="_blank">HELLONEEDED</a>.

The Best Collagen Supplement For Women—And It’s 20% Off This Month

Get To Know: Needed's Cult-Favorite Collagen

Atolea Jewelry "Saona" Layered Necklace

Atolea Jewelry Baroque Pearl Pendant

Atolea is a jewelry brand that takes inspiration from the ocean itself. Every Atolea piece is designed to be durable, waterproof, and tarnish-resistant. The brand's best-sellers include baroque pearl pendants, layered chain necklaces, and stacking rings. Plus, Atolea’s bundles bring together some of their most beautiful pieces at a discounted price.&nbsp;

Atolea Jewelry

Hey Harper Galo Chicken Earrings

Hey Harper Bear With Me Necklace

Hey Harper takes credit for popularizing waterproof jewelry, and considering the brand was one of the first to use PVD (Physical Vapor Deposition) coating. Hey Harper's CEO, Catarina Oliveira, says “...our pieces are designed to empower women to be true to themselves and use jewelry as a tool for self-expression and self-empowerment.” On that note, most of Hey Harper's designs are bold statement-makers—for example, their cult-favorite Galo hoops feature the silhouette of a chicken.&nbsp;

Hey Harper

Lovisa Waterproof Stainless Steel Double Layer Pearl Ball Bracelet

Lovisa Waterproof Stainless Steel Knotted Link Drop Earrings

Lovisa is a trend-forward brand that releases up to 150 new styles weekly. Not every Lovisa piece is waterproof, but over 200 styles are available within their waterproof collection and prices start at just $12.99. Notably, Lovisa has over 800 brick-and-mortar stores across the globe, so there's a good chance there's one not too far from you.

Lovisa 

Abbott Lyon Personalized Initial & Droplet Birthstone Necklace

Abbott Lyon Birthstone Signet Custom Name Ring

Abbott Lyon is a UK-based, women-led jewelry brand. If personalized pieces are your thing, you'll love Abbott Lyon's custom jewelry collection, which includes everything from initial necklaces to birthstone rings. Many of these styles are also a part of Abbott Lyon's waterproof collection. And by the way, each waterproof piece is tarnish-resistant and comes with a two-year warranty, so you can wear your faves day in and day out without worrying about them breaking down.

Abbott Lyon

Katie Loxton Happiness Waterproof Gold Antique Coin Hoop Earrings

Katie Loxton You Shine Waterproof Gold Charm Necklace

Katie Loxton is an accessories brand based in the UK. While the company originally gained notoriety due to its purses, Katie Loxton offers all kinds of scarves, sunglasses, bags, and jewelry today. The brand's waterproof jewelry collection features styles coated in 18K Gold PVD, a finish that makes each piece 10 times stronger than standard gold-coated jewelry. If you're looking for timeless styles that are "life-proof," Katie Loxton is about as good as it gets.&nbsp;

Katie Loxton

Ellie Vail Anika Chain Huggie Hoop Earring

Ellie Vail Jodie Tennis Bracelet

After realizing that stainless steel cuticle cutters didn't rust when exposed to water, Ellie Vail was inspired to launch her waterproof jewelry brand. In 2014, Ellie founded her eponymous brand, using stainless steel as the primary material. Ellie Vail's hypoallergenic, waterproof pieces are inspired by the classics—tennis bracelets, dainty hoops, and chain necklaces. However, there's always something interesting to discover in the new arrivals category.

Ellie Vail

Beautiful Earth Boutique White Blossom Flower Necklace

Beautiful Earth Boutique Eva Freshwater Pearl Necklace

Beautiful Earth Boutique—BEB, as the founder calls it—is an affordable jewelry brand that takes inspiration from nature. You can see that influence in many of BEB's top sellers, which feature floral details and organic shapes. There are over 400 unique pieces in BEB's waterproof jewelry collection, and each one comes with a one-year warranty. Whether you're drawn to traditional pearls or funky silhouettes, there's bound to be a style that speaks to you in Beautiful Earth Boutique's catalog.&nbsp;&nbsp;

Beautiful Earth Boutique

Evry Jewels Brandy Earrings

Evry Jewels Western Wednesday Necklace

If you're looking for a deal, Evry Jewels is the place to go. With plenty of styles priced under $3 (many of which come with free extras), Evry Jewels' pieces are about as budget-friendly as it gets. When it comes to waterproof options, Evry Jewels has plenty to browse. Plus, each ring, bracelet, and necklace is hypoallergenic, lead-free, and nickel-free.&nbsp;

Evry Jewels

Ana Luisa Birthstone Necklace

Ana Luisa Gold Diamond Bracelet

Earth-friendly jewelry that lasts: That's what Ana Luisa is all about. From the materials to the packaging, every aspect of Ana Luisa's supply chain was set up to be eco-friendly. For that reason, the brand's styles are on the pricier side. Ana Luisa's waterproof collection features necklaces, earrings, bracelets, and more, with one of the most popular styles in this category being a dainty birthstone charm necklace.

Ana Luisa 

Avaria Jewelry Bubble Initial Diamond Necklace

Avaria Jewelry Sandra Teardrop Gold Earrings

Avaria is bringing the shimmer back to everyday jewelry. Inspired by the idea that you should be able to wear your favorite pieces all the time, Avaria uses advanced techniques to create long-lasting, waterproof jewelry. Like Katie Loxton, Avaria's pieces feature a durable PVD finish, meaning they can withstand daily wear and tear better than other gold-coated options. Plus, Avaria's unique designs represent a mix of modern, trendy pieces and ornate, vintage-inspired styles.

Avaria Jewelry

Accessorize 3-Pack Stainless Steel Rings

Accessorize 3-Pack Stainless Steel Pearl Earrings

Accessorize has a history. Since 1984, the brand has specialized in affordable accessories designed to be stacked and styled together. You can find everything from jewelry and hair accessories to bags and seasonal items on Accessorize's website, but it's the gold- and silver-plated waterproof styles we're here to highlight. Made from stainless steel with a precious metal PVD coating, these carefully crafted pieces can withstand a trip to the beach or your daily gym session.

Accessorize

D. Louise Bamboo Bangle

D. Louise Touch Of Sparkle Necklace

D. Louise is one of the few jewelry brands that offers a lifetime warranty on all of its pieces. The company goes to great lengths to make its designs as lifeproof as possible so that you can swim and sweat without removing your favorite pieces. D. Louise's best-sellers include a diamond-studded tennis necklace, a bangle shaped like bamboo, and a textured band ring. Don't miss The Bridal Edit, which includes a mix of styles for the big day as well as gifts for bridesmaids.

D. Louise 

Louise Carter Jessie Western Opal Hoop Set

Louise Carter Fae Golden Fortune Tarot Necklace

Louise Carter cuts out the middleman so that you can purchase expensive-looking jewelry at a reasonable price. The brand's waterproof styles are loud and funky; you can find huggie hoops with cowboy boots dangling off them and necklaces with tarot card pendants. There are classic options as well; Louise Carter is known for its expertly crafted, brilliant zircons, which are featured in many of the brand's best-selling styles.&nbsp;

Louise Carter

Kendra Scott Sterling Silver Bristol Link Necklace 

Kendra Scott Mackenzie 18k Gold Vermeil Small Hoop Earrings

Texas-based jewelry brand Kendra Scott is known for its use of unique colors, shapes, and materials. While Kendra Scott doesn't have a waterproof jewelry collection, the brand's fine and demi-fine jewelry is made from high-quality materials that won't tarnish or wear down when exposed to water. If you're looking for investment pieces, check out Kendra Scott's lab-grown diamonds. Or, if you're on a budget, opt for the brand's vermeil styles, which are made from stainless steel and feature either a sterling silver or 18k gold finish.

Kendra Scott

Pura Vida Multi Braided Bracelet

Pura Vida Alphabet Bubble Charm Bracelet

Pura Vida is celebrating its 15th anniversary in business this year. Since 2010, Pura Vida has been selling jewelry inspired by the natural beauty of Costa Rica. The brand's cord friendship bracelets are what they're best known for. Today, Pura Vida still offers many versions of the 100% waterproof, colorful bracelets that kicked their journey off.&nbsp;

Pura Vida

As Coco Chanel once said, "A woman needs ropes and ropes of pearls." We agree with Coco, with just one caveat: You should be able to jump into the ocean while wearing those pearls without fear of them tarnishing or falling apart. In today’s oversaturated jewelry market, that’s not always a given. But there's good news: It is possible to find jewelry that won’t lose its luster at the first sign of water or sweat.
It takes a little bit of research, but plenty of modern jewelry brands offer durable, water-resistant pieces that don’t sacrifice style for function. From gold-plated classics to stainless steel staples, these pieces can withstand sweat, showers, and even saltwater, so you can accessorize to your heart's content, no matter where life takes you.
To make your search easier, we’ve rounded up 15 of the best waterproof jewelry brands that deliver on both durability and design. From recognizable names like Kendra Scott to boutique brands like Ellie Vail, the 15 companies below offer jewelry that can handle whatever your day (or your next vacation) throws at it.&nbsp;

Swim, Sweat, Repeat—Waterproof Jewelry Brands You Can Wear 24/7

Waterproof Jewelry Brands

ARCONA Triad Pads

WHAT TO KNOW What sets the Triad Pads apart from your average toner? For one, they offer the perfect balance between efficacy and convenience. Each pre-soaked pad is packed with skin-loving ingredients that cleanse, hydrate, and refresh in just a few swipes—no need for additional cotton rounds or multiple steps. The inclusion of cranberry extract provides a powerful dose of antioxidants to protect skin from environmental stressors, while rice milk works to brighten and even out skin tone. Meanwhile, witch hazel helps tighten pores, grape seed extract delivers deep hydration, and vitamins C and E offer an extra boost of radiance and nourishment. Whether you’re using them as a quick morning refresh, a post-workout cleanse, or a first step in your nighttime routine, these multitasking pads make it easy to keep your skin looking and feeling its best with minimal effort.

This content is made in partnership with ARCONA, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.
At Rank &amp; Style, we take our role as your go-to shopping resource seriously. That means keeping you informed about products that are truly worth trying—especially when there’s a deal involved. With that said, let's talk about <a href="https://go.linkby.com/TAHTTGUY" target="_blank">ARCONA</a>, the OG of clean beauty that’s been crafting safe, effective skincare since 1989. While it may not be the most widely known brand, that’s not due to a lack of effectiveness. Rather, ARCONA stays true to its roots, creating fresh, results-driven formulas that speak for themselves.
So, what makes ARCONA’s skincare so special? For starters, the brand produces its products in small batches to ensure that active ingredients remain as potent and effective as possible. Ingredients are also cold-processed, meaning they aren’t exposed to heat during formulation, which helps preserve their integrity and maximize performance. Unlike mass-produced skincare, ARCONA’s products are not homogenized, so you’ll notice slight variations in color and texture—visual proof that the ingredients are in their purest, most natural state.
One product that perfectly exemplifies ARCONA’s commitment to high-performance skincare? The <a href="https://go.linkby.com/TAHTTGUY" target="_blank">Triad Pads</a>, a best-selling toner infused with rice milk and cranberry extract. Though originally formulated in the ‘90s, these toner pads have recently gained major traction thanks to the surge in popularity of rice milk skincare. Designed to remove impurities, brighten, and deeply hydrate, they leave skin looking refreshed, radiant, and ultra-nourished. Plus, thanks to natural powerhouse ingredients like witch hazel, grape seed extract, and vitamins C and E, these pads help minimize the appearance of pores and soothe skin in just a few swipes.
Now for the best part: From now until February 28, you can <a href="https://go.linkby.com/TAHTTGUY" target="_blank">save 20% on ARCONA’s Triad Pads</a> with the code ARCONA20. If your skincare routine could use an upgrade, this is your chance to try a cult-favorite product at a rare discount. Happy (guilt-free) shopping.

Fast, Effective, And On Sale: The Toner Pads Your Skin Will Thank You For

Product To Know: ARCONA Triad Pads

Amazon’s fashion brands are responsible for some of the internet’s favorite dupes and trendiest styles. Whether you’re looking for a <a href="https://www.rankandstyle.com/top-10-list/best-wear-to-work-dresses-on-amazon-under-100" target="_blank">dress</a> you can wear to a black-tie wedding or a reliable pair of jeans you can wear daily, the 10 brands below are a good place to start your search.
• <a href="https://www.amazon.com/stores/page/66B8DC51-61A9-4E03-9690-BE5D2B7F2D91?_encoding=UTF8&pd_rd_plhdr=t&pd_rd_i=B0BSCWVMQX&linkCode=ll2&tag=rast00-20&linkId=4df9435e0c083eec8ebe89c9c7da6610&language=en_US&ref_=as_li_ss_tl" target="_blank">BTFBM</a>: BTFBM is an acronym for “Belong to Fashion Beauty Meriness.” Nearly every one of BTFBM’s best-sellers is priced under $50, making it a great option for those on a budget. You can find bodycon and maxi dresses, matching sets, and blouses on their storefront.
• <a href="https://www.amazon.com/stores/page/8116DD53-E366-453E-9D7E-7107D8C4BBEF?&linkCode=ll2&tag=rast00-20&linkId=d57caeaa9506f130be0a3a19d603db07&language=en_US&ref_=as_li_ss_tl" target="_blank">PRETTYGARDEN</a>: If you’re a frequent Amazon shopper, you might be familiar with PRETTYGARDEN. Flowy, feminine dresses are what the brand is known for, but it recently released a collection of styles for summer 2025, including slinky jumpsuits, tube tops, and mini dresses.
• <a href="https://www.amazon.com/stores/AUTOMET/page/FCCD3AC0-B62A-45A7-BF7C-452CD65FDF26?&linkCode=ll2&tag=rast00-20&linkId=3fada14f32db50618eb3590d0cf16051&language=en_US&ref_=as_li_ss_tl" target="_blank">Automet</a>: Understated everyday pieces like soft sweatshirts and joggers are Automet’s bread and butter. You can expect on-trend, casual pieces from this shop that start at just $9.99.
• <a href="https://www.amazon.com/stores/page/66E8E128-DD33-4BFC-A07D-1A11824A83B8?&linkCode=ll2&tag=rast00-20&linkId=7379fcd73b468c433c4d86222ec8f3c5&language=en_US&ref_=as_li_ss_tl" target="_blank">Dokotoo</a>: Dokotoo is one of Amazon’s top five fashion brands. Founded in 2014, Dokotoo prioritizes using feel-good fabrics in all of its designs. Most of the brand’s best-sellers are sweaters and cardigans, but there’s a lot more to explore, including a line of styles for Valentine’s Day.
• <a href="https://www.amazon.com/stores/page/87C34C1F-156A-4E73-AFA0-7C19974B4580?&linkCode=ll2&tag=rast00-20&linkId=78dba480ac4e675a652563765a97cd9a&language=en_US&ref_=as_li_ss_tl" target="_blank">Grace Karin</a>: Grace Karin is a tribute to “...modern women who try to make every day a special occasion.” The brand offers a wide range of dresses, from colorful, vacation-ready maxis to sleek, work-appropriate midis. Plus, men's and kids' styles are available from Grace Karin as well.&nbsp;
• <a href="https://www.amazon.com/stores/ANRABESS/page/937C5045-E1CD-46BB-99F1-38FA5C0E3B27?&linkCode=ll2&tag=rast00-20&linkId=2c0c5757e951611a514b5b3790048437&language=en_US&ref_=as_li_ss_tl" target="_blank">ANRABESS</a>: Cardigans, coats, and sweaters are some of ANRABESS’s top sellers. If you’re looking for plush layers, you can’t beat the price of ANRABESS’s options, which start at $14.99. Also, don’t miss the cover-ups section of the storefront, where you can find the perfect dress to throw over your swimsuit all summer.
• <a href="https://www.amazon.com/stores/page/310A718B-E77E-4CC1-B8FF-608801327E1A?&linkCode=ll2&tag=tas00-20&linkId=b06346de9871644dbcf9982c094dcd61&language=en_US&ref_=as_li_ss_tl" target="_blank">zesica</a>: zesica is one of the few Amazon fashion brands that has its own website. Describing itself as a brand that offers the hottest styles and deals, zesica offers everything from loungewear to dresses.&nbsp;
• <a href="https://www.amazon.com/stores/Lillusory/page/81CBC909-44D5-427C-8E22-7D1E4971F917?&linkCode=ll2&tag=rast00-20&linkId=061e55887b36c35ac4993798c73b3439&language=en_US&ref_=as_li_ss_tl" target="_blank">Lillusory</a>: Are neutrals your go-to? If so, you’ll love Lillusory’s oversized knits and two-piece lounge sets. Don’t miss the brand’s wide-leg pants, which are perfectly flowy with a hint of stretch (ideal for long days at the office).&nbsp;
• <a href="https://www.amazon.com/stores/page/9A1AB698-AD0F-4C23-AEED-46CAC35A1B77?&linkCode=ll2&tag=rast00-20&linkId=7399e1915024ceb3bcbeeb2644d89fd5&language=en_US&ref_=as_li_ss_tl" target="_blank">Ekouaer</a>: There’s one thing Ekouaer does best: chic sleepwear. From two-piece satin sleep sets to slinky lingerie-like dresses, there’s no shortage of lovable lounge styles from Ekouaer.
• <a href="https://www.amazon.com/stores/SHEWINBeYourFashionStylist/page/3DCEC8A6-E066-492C-B8C8-49F2CC9E5450?&linkCode=ll2&tag=rast00-20&linkId=15948543d642f6938fb783034032eb78&language=en_US&ref_=as_li_ss_tl" target="_blank">SHEWIN</a>: SHEWIN specializes in boutique clothing with a Southern influence. One unique thing about SHEWIN is how it categorizes its styles. For instance, there’s a collection for teacher’s outfits, a Mardi Gras section of the shop, and an editor’s choice line.&nbsp;

Fashion

If one of your goals this year is to move more, you’re going to need some outfits that help you accomplish that—namely, stretchy, moisture-wicking styles that don’t break the bank. Fortunately, there are plenty of activewear brands on Amazon with options that’ll motivate you to go to that Pilates class or make time for your hot girl walk.
• <a href="https://www.amazon.com/stores/page/243A5985-DEA3-405F-83ED-364B4A3733C5?&linkCode=ll2&tag=rast00-20&linkId=3e89770c83ae4bbb6422fe1dfac1f913&language=en_US&ref_=as_li_ss_tl" target="_blank">Baleaf</a>: In their own words, Baleaf aims to create athletic styles that are reliable, comfortable, and practical. You can find options for men and women, and on their Amazon storefront, there’s a “featured deals” section where you can shop styles up to 50% off.&nbsp;
• <a href="https://www.amazon.com/stores/page/854481C5-129F-4F8F-871C-3AFFB901EAE7?&linkCode=ll2&tag=rast00-20&linkId=602d5b8e0a41431dc0ab5f2d638b3bff&language=en_US&ref_=as_li_ss_tl" target="_blank">CRZ Yoga</a>: As the name suggests, most of CRZ Yoga’s styles were designed for downward dogs and vinyasas. The brand’s softest fabric, Butterluxe, is stretchy and slightly compressive, and it is used to craft its best-selling sets.&nbsp;
• <a href="https://www.amazon.com/stores/page/D553A7FA-684F-4083-8D49-B496EF02F382?&linkCode=ll2&tag=rast00-20&linkId=24574813535d847152412c32654611df&language=en_US&ref_=as_li_ss_tl" target="_blank">Qinsen</a>: Qinsen’s designs fall into the category of athleisure. Sure, you can wear the brand’s form-fitting tops and tees to get a quick sweat in. But Qinsen also offers dresses, sweaters, and pants worthy of wearing out on the town. All told, this brand is a great option for anyone looking for cute travel-friendly styles that are comfortable enough for days that require lots of walking.&nbsp;
• <a href="https://www.amazon.com/stores/page/ED200AD9-7C08-47A7-A3BF-075F90319D58?&linkCode=ll2&tag=rast00-20&linkId=6a6e96cfc850197fab5e55ee348bc570&language=en_US&ref_=as_li_ss_tl" target="_blank">Sunzel</a>: If you’re in the market for a flattering pair of workout bottoms, Sunzel is a brand to look into. Leggings and flare pants are some of Sunzel’s best-selling styles. They also offer maternity leggings with extra fabric around the midsection and back.
• <a href="https://www.amazon.com/stores/TheGymPeople/page/A339D2ED-083D-46D9-B99E-841F768AA99E?&linkCode=ll2&tag=rast00-20&linkId=6f430650c15efcde02a13e1ec143da9b&language=en_US&ref_=as_li_ss_tl" target="_blank">The Gym People</a>: Essential athletic styles (such as joggers, sports bras, and sweatshirts) in exciting colors—that’s what to expect from The Gym People. Best-sellers include a pair of leggings that ring up under $25, a thick fleece pullover that comes in 13 different colors, and a cami with a built-in bra.
• <a href="https://www.amazon.com/stores/PAVOIActive/page/1CBBC6E4-87DF-4696-BBE9-B7D492BF1A94?&linkCode=ll2&tag=rast00-20&linkId=941415454f6ef941f2b920e07d26cc4f&language=en_US&ref_=as_li_ss_tl" target="_blank">PAVOI Active:</a> PAVOI is an interesting one. There’s PAVOI Active, a collection of flattering tops, leggings, and bike shorts for women. And then there’s PAVOI’s jewelry line, which includes necklaces, bracelets, and earrings made from quality materials like moissanite and 14k gold.&nbsp;
• <a href="https://www.amazon.com/stores/90%C2%B0DEGREEBYREFLEX/page/D6CE891F-2C5D-4A04-9673-15FF948B1EDA?&linkCode=ll2&tag=rast00-20&linkId=69281c728ab0566be4cf47c5fb7d10ef&language=en_US&ref_=as_li_ss_tl" target="_blank">90 Degree By Reflex</a>: Known for its affordable, high-performance activewear, 90 Degree By Reflex delivers stylish and functional pieces that move with you. From buttery-soft leggings to supportive sports bras, the brand offers budget-friendly options that don’t compromise on quality or comfort.

Activewear

On the topic of accessories, Amazon has a lot of them. A simple search for “necklace” returns over 100,000 results. To wade through the noise and find the best accessories on Amazon, stick to the four brands featured below.
• <a href="https://www.amazon.com/stores/page/155A7F76-2F06-45A8-99A3-ED11D236A987?&linkCode=ll2&tag=rast00-20&linkId=4cf565f94dc4af67ff8c195f3077d61c&language=en_US&ref_=as_li_ss_tl" target="_blank">PAVOI</a>: As mentioned above, PAVOI uses high-quality yet affordable materials to craft everything from anklets to earrings. The brand’s vermeil collection is particularly popular, as well as its initial letter necklaces and curated ring stacks.
• <a href="https://www.amazon.com/stores/page/04D76E7F-D783-4F3B-87DA-1A195F96FC11?&linkCode=ll2&tag=rast00-20&linkId=359efafd260292e29d5b42de40ec6696&language=en_US&ref_=as_li_ss_tl" target="_blank">Yoosteel</a>: Yoosteel’s style could be described as trendy with a lot of texture. The brand’s best-sellers are its layering necklaces with initial pendants, but its collection of colorful beaded bracelets and necklaces is worth mentioning as well. There’s also a section of Yoosteel’s Amazon storefront for graduation gifts—mostly, bangle bracelets with charms that help add a personal touch.&nbsp;
• <a href="https://www.amazon.com/stores/page/F1A9E7BE-4506-48BA-9B87-3C3D94565719?&linkCode=ll2&tag=rast0-20&linkId=1e611b52787bfe62583293c1fe6c05ad&language=en_US&ref_=as_li_ss_tl" target="_blank">SOJOS</a>: SOJOS has earned a reputation for being a popular seller of sunglasses on Amazon. SOJOS makes nearly every style of sunglasses you could think of, from classic aviators to sporty options with reflective lenses. Aside from shades, SOJOS does offer a few scarves and carrying cases.&nbsp;
• <a href="https://www.amazon.com/stores/page/778341E4-7D58-4192-803D-699ABE4911A4?&linkCode=ll2&tag=rast00-20&linkId=b0af96e42fa9c7ab3ff99dd81fa89faa&language=en_US&ref_=as_li_ss_tl" target="_blank">KissYan</a>: KissYan is a jewelry brand that was founded in 2015. Combining interesting materials with modern silhouettes, KissYan offers trendy accessories that start around $12. Don’t miss the brand’s gemstone collection, which features styles made with freshwater pearls, amazonite, and rose quartz.&nbsp;

Accessories 

Amazon brands are different from brands featured on Amazon. The latter refers to third-party companies that independently design and manufacture styles to be sold on Amazon—like PRETTYGARDEN, PAVOI, and The Gym People. By comparison, Amazon brands are owned, operated, and controlled 100% by Amazon itself. Below, we’ve outlined four of our favorite Amazon brands.
• <a href="https://www.amazon.com/thedrop?wi=0831a4d9-ca77-44f6-9985-d60c17e23a61_0&linkCode=ll2&tag=rast00-20&linkId=15319e44dde294ef8568a98fbee9195e&language=en_US&ref_=as_li_ss_tl" target="_blank">The Drop</a>: The Drop’s name is a reference to its limited edition collections designed in collaboration with influencers. These drops are only live for 30 hours after they’re launched, so there’s an air of exclusivity around them. Most of The Drop’s styles are trendy, fashion-forward, and inspired by streetwear.&nbsp;
• <a href="https://www.amazon.com/stores/page/F8FB6F3C-F896-455C-BC52-7879F4CEF0CF?ingress=0&visitId=f748623c-3019-4438-95d8-b2a0f0d597fa&linkCode=ll2&tag=rast00-20&linkId=4bcd9422073f85d76b0e674e609d5ace&language=en_US&ref_=as_li_ss_tl" target="_blank">Amazon Essentials</a>: The majority of us are familiar with Amazon Essentials, but if you’re not, the main thing to know is that AE offers affordable basics (think tees, sweatshirts, jeans, and activewear). However, this doesn’t mean you have to compromise on style; recently, Amazon Essentials partnered with <a href="https://www.rankandstyle.com/collections/sofia-richie" target="_blank">Sofia Richie Grainge</a> on a line of kids' clothing that features pretty pastels and cute patterns.

Amazon Brands

Amazon is one of our favorite modern conveniences. It’s hard to beat the retailer’s super-fast shipping and endless product listings. While <a href="https://www.rankandstyle.com/top-10-list/best-mens-wardrobe-essentials-on-amazon" target="_blank">Amazon</a> started as an online bookstore, you can buy nearly anything on the site today, from regular purchases like snacks, school supplies, and cleaning products to highly specific commodities like wedding dresses (yes, really), chopsticks that look like lightsabers, and even cars.&nbsp;
Put that all aside though, because today, we’re talking about Amazon’s long list of clothing and accessory brands. Thanks to the tens of thousands of retailers on Amazon, it’s easier than ever to <a href="https://www.rankandstyle.com/articles/how-to-build-a-wardrobe-on-a-budget" target="_blank">refresh your closet on a budget</a>. You can find nice cocktail dresses, work scrubs, and everything in between on the site. Even so, it’s the trendy, everyday styles that really shine.&nbsp;
On that note, get ready to familiarize yourself with some of Amazon’s most popular brands, which we’ve organized into four easy-to-shop categories below.&nbsp;

Here's A List Of Every Fashion Brand Dominating Amazon Right Now

Brands On Amazon Guide

Make Up For Ever Super Boost Moisturizing & Plumping Lip Gloss

Lip plumpers often have a reputation for being intense, but if you’ve been searching for one that delivers volume without the uncomfortable sting, Make Up For Ever’s Super Boost Lip Gloss is about to be your new favorite. Infused with hyaluronic acid, this high-shine gloss visibly plumps and smooths while keeping lips hydrated for up to 24 hours. The secret? The Tri-Oil Complex—a nourishing blend of camellia, cotton, and meadowfoam flower seed oils—that ensures a cushiony, comfortable feel with a refreshing (but never overpowering) cooling effect.
With 11 universally flattering shades and two finishes to choose from, this gloss makes it easy to achieve the perfect pout—whether you want a sheer wash of color or a bolder, glossy finish. Plus, the innovative Lip Grip™ applicator is designed for precise, one-swipe application, making touch-ups effortless.
Why You’ll Love It:
✔ Plumps &amp; smooths with hyaluronic acid
✔ Cooling, non-stinging effect for a comfortable wear
✔ Mirror-like shine that lasts up to 6 hours
✔ Nourishing Tri-Oil Complex keeps lips soft and hydrated
✔ Precise Lip Grip™ applicator for an easy, one-swipe application
How to Use:
• Apply directly to the center of the lower lip and smooth outward.
• Use the pointed tip of the Lip Grip™ applicator for precise application along the cupid’s bow.
• For extra definition, pair it with the Artist Color Pencil Lip Liner (sold separately).

SUPER BOOST MOISTURIZING & PLUMPING LIP GLOSS

Make Up For Ever Super Boost Moisture-Boosting Skin Tint

Moisturizing? Check. Plumping? Check. A healthy, radiant finish? Absolutely. If you’ve been on the hunt for a lightweight skin tint that enhances your complexion while delivering long-lasting hydration, Make Up For Ever’s Super Boost Moisture-Boosting Skin Tint is the one to add to your cart.
Formulated with polyglutamic &amp; hyaluronic acids, this sheer-to-medium coverage tint provides an instant glow while keeping skin hydrated for up to 72 hours. The addition of grapefruit extract helps improve skin quality over time, making this more than just a makeup product—it’s skincare, too. The gel-like, non-oily texture blends effortlessly, giving you that no-makeup makeup look while smoothing and plumping your complexion.
With 18 adaptable shades and an easy-to-use push-to-dispense tube, customizing your coverage has never been easier. Whether you want a barely-there wash of color or a little extra glow, this skin tint lets you build to your desired look without ever feeling heavy or greasy.
Why You’ll Love It:
✔ Radiant, healthy-skin finish
✔ Sheer to medium coverage for a natural glow
✔ Non-oily, gel-like texture that blends seamlessly
✔ Plumps &amp; smooths for up to 12 hours
✔ Hydrates with up to 72-hour moisturization
✔ Grapefruit extract promotes healthier-looking skin
How to Use:
• For sheer coverage, press once on the tube and blend outward with fingers.
• To build coverage, tap in additional layers as needed.
• For a sun-kissed look, use a shade slightly warmer than your skin tone and apply it where the sun naturally hits.

SUPER BOOST MOISTURE-BOOSTING SKIN TINT

This content is made in partnership with Make Up For Ever, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.
When it comes to skincare and makeup, words like moisturizing and plumping are music to our ears. After all, who wouldn’t want hydrated, glowing skin and fuller-looking lips? That’s why we were eager to get the scoop on Make Up For Ever’s latest beauty launches—the <a href="https://go.linkby.com/MEKAGLQM" target="_blank">Super Boost Moisturizing &amp; Plumping Lip Gloss</a> and <a href="https://go.linkby.com/MEKAGLQM" target="_blank">Super Boost Moisture-Boosting Skin Tint</a>. These powerhouse products promise to level up your morning routine with serious hydration, a radiant finish, and a boost of confidence.
Ahead, we’re breaking down everything you need to know about these two new must-haves from <a href="https://go.linkby.com/MEKAGLQM" target="_blank">Make Up For Ever</a>—because if there’s anything worth adding to your beauty bag this year, it’s a little extra boost.

These Plumping And Hydrating Beauty Must-Haves Deliver Skincare Benefits With Every Wear

Make Up For Ever’s New Super Boost Collection

We found 4 Lulus coupons to help both new and returning customers save on their next order.
<h3>New Customer Promo: 20% Off</h3>
New customers can take 20% off their first Lulus order using the promo code NEW2LULUS. In order to get this discount, you’ll first need to create an account.
<h3>20% Off Lulus Deals&nbsp;</h3>
Check out the “Lulus Deals” section in the app to snag this sweet Discount. Anything from that section will be 20% off when you use the Lulus promo code DEALS20APP at checkout.
<h3>15% Off Coupon With Email Sign-up</h3>
Even if you’re not a new customer, you can get a discount when you sign up to receive Lulu's emails. <a href="https://bit.ly/4faziyV" target="_blank"><ins>After signing up here</ins></a>, a Lulus promo code for 15% off will be sent straight to your inbox. Plus, you’ll start receiving other coupons and sales alerts, so you never miss a deal.
<h3>15% Off Lulus Promo Code With Text Alerts</h3>
If you’ve already used your email sign-up coupon, or if you prefer to be notified of deals via text, signing up for Lulus SMS notifications will earn you a discount. <a href="https://bit.ly/4faziyV" target="_blank"><ins>Sign up here</ins></a>, and you’ll receive a text with your 15% off coupon code.

Current Lulus Promo Codes

Using a Lulus coupon in the app is quick and easy:
<ol>
<li>Open the Lulus app and add your favorite items to your shopping cart.</li>
<li>Once you’re ready to check out, tap on the cart icon at the bottom of the screen.</li>
<li>On the checkout page, scroll down until you find the "Promo Code" section.</li>
<li>Enter your Lulus promo code and tap "Apply."</li>
<li>The discount will be reflected in your order total, allowing you to review your savings before completing the purchase.</li>
</ol>

How to Apply A Lulus Coupon

The Winter Archive Sale is happening now, with deep discounts on a variety of styles. From cozy sweaters to trendy outerwear, this sale is the perfect opportunity to refresh your wardrobe. Plus, you can apply a Lulus promo code for even more savings on already reduced items.
Here are a few of our favorite discounted finds:
• Dresses: Save big on select dresses, perfect for any occasion. We love the <a href="https://fave.co/422BXae" target="_blank"><ins>Gorgeous Whimsy Olive Pleated Off-the-Shoulder Maxi Dress</ins></a>, now only $69.
• Shoes: Shop trendy boots, heels, and sneakers with extra savings. The <a href="https://www.lulus.com/products/viviey-silver-ankle-strap-high-heel-sandals/2475691.html" target="_blank"><ins>Viviey Ankle Strap High Heel Sandals</ins></a> are perfect for any wardrobe and cannot be beaten at 22% off.
• Accessories: Enjoy discounts on jewelry, handbags, and more to complete your outfit, like the <a href="https://fave.co/3Wb28rL" target="_blank">Inclined to <ins>Impress Gold Woven Pouch Handbag</ins></a>, now $38.&nbsp;

Best Deals To Score With A Lulus Promo Code

In addition to promo codes and coupons, Lulus offers several ways to save. Below are a few options that will help you maximize your savings.
<h3>Lulus Love Rewards Program</h3>
Join the Lulus Love Rewards Program to earn points on every purchase. As a member, you’ll unlock perks like free birthday gifts, early access to sales, and exclusive offers. For every 100 points, you get a $5 discount to use on future purchases.
<h3>Shop In The Lulus App</h3>
The app often features app-exclusive deals and early access to promotions. Plus, you can easily track your rewards, save your favorite items, and receive notifications about upcoming sales.
<h3>Give $20, Get $20 Referral Program</h3>
Share your unique referral link with friends, and when they make their first purchase, they’ll get $20 off their order. Once they’ve ordered, you’ll receive a Lulus promo code for $20 credit to use on your next shopping spree.&nbsp;
<h3>BOGO Sales</h3>
Lulus frequently offers a "<a href="https://fave.co/4h561Gq" target="_blank"><ins>Buy 3, Get 1 Free</ins></a>" deal on sale items. This offer applies to sale items across categories so that you can mix and match your favorites. No coupon required!
<h3>Other Lulus Discounts</h3>
Students and military members can save an additional 10%. You can view a complete list of current promotions at Lulus by visiting their <a href="https://fave.co/40nQGLM" target="_blank"><ins>Promotions page</ins></a>.

More Ways To Save At Lulus

<h3>Does Lulus offer free shipping?</h3>
Yes, Lulus offers free standard shipping on all U.S. orders with no minimum when you shop in the Lulus app. If you're not using the app, you can get free shipping on orders of $50 or more.&nbsp;
<h3>What is the best Lulus promo code?</h3>
The best Lulus promo code currently available is 20% off your entire order. You can apply this code at checkout to save on full-priced and sale items.
<h3>Can I use multiple promo codes on my Lulus order?</h3>
Lulus only allows one promo code per order, so you cannot combine multiple coupons. However, you can apply a Lulus promo code on top of sale items for extra savings.
<h3>What is Lulus’ return policy?</h3>
Lulus offers free returns on eligible items within 30 days of purchase. Items must be unworn, unwashed, and in original condition. Final sale items and certain accessories may not be eligible for returns.

Lulus Promo Codes & Coupons FAQ

Whether you're dressing up for a special occasion or refreshing your everyday style, Lulus has you covered with fashion-forward finds. Right now, you can save up to 20% sitewide by using a Lulus coupon code.

Shop The Hottest Trends Of The Season With This 20% Off Lulus Discount Code

Lulus Promo Code: 20% Off Your Order

If you’ve already signed up for Sephora’s Beauty Insider program, you can receive 10% off your first shop when you <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=2417&murl=https%3A%2F%2Fwww.sephora.com%2F" target="_blank"><ins>sign up for Sephora’s text alerts</ins></a>. Not already a Beauty Insider? Sign up for free on Sephora and access exclusive deals and discounts.

How To Get A Sephora Promo Code

Applying a coupon at Sephora couldn’t be more simple:&nbsp;
<ol>
<li>Add your beauty must-haves to your basket.</li>
<li>Click on the basket to open the checkout page.</li>
<li>Scroll down to the promo code section.</li>
<li>Enter the Sephora promo code into the box and click ‘Apply.’</li>
<li>You will see the promotion reflected in your shopping total before you checkout.</li>
</ol>

How To Use A Sephora Coupon

Using the 10% Sephora coupon code, you can save on some of our beauty favorites as well as those rarely discounted products. Here are some of our top beauty picks to save some cash on:
<ul>
<li>Save $4.80 on the <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=2417&murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fresurface-aha-renewing-cream-P442845%3FskuId%3D2218220%26icid2%3Dproducts%2520grid%3Ap442845%3Aproduct" target="_blank"><ins>Skinfix Resurface+ AHA Renewing Body Cream</ins></a>&nbsp;</li>
<li>Save $3.50 on this <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=2417&murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Frare-beauty-by-selena-gomez-mini-blush-and-luminize-trio-P512595%3FskuId%3D2812600%26icid2%3Dproducts%2520grid%3Ap512595%3Aproduct" target="_blank"><ins>Rare Beauty Mini Blush and Luminize Trio</ins></a>&nbsp;</li>
<li>Save $6.80 on the <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=2417&murl=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fdr-dennis-gross-skincare-derminfusions-blur-repair-cream-with-hyaluronic-acid-peptides-P513503%3FskuId%3D2790574%26icid2%3Dproducts%2520grid%3Ap513503%3Aproduct" target="_blank"><ins>Dr. Dennis Gross Skincare DermInfusions™ Blur + Repair Cream</ins></a>&nbsp;</li>
</ul>

Our Top Picks For What To Use Your Sephora Discount Code On

<h3>Shop The Sephora Sale</h3>
As we transition into the colder months, it’s the perfect time to trade in your bright coral lipstick for a deeper, more sultry shade and up the moisture level of your skin. Lucky for you, <ins>Sephora’s current sale</ins> offers discounts on makeup and skincare must-haves from brands like Pat McGrath, Beauty Blender, Laura Mercier and more. You’ll also find deals on fragrances and gift sets—everything you need going into 2025.&nbsp;
<h3>Receive A Free Gift</h3>
If you sign up as a <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=2417&murl=https%3A%2F%2Fwww.sephora.com%2FBeautyInsider" target="_blank">Beauty Insider</a> (it’s free to join), you’ll receive a free birthday gift and access to the Rewards Bazaar, where you can redeem points for samples and more. The best part? There’s no purchase necessary.
<h3>Get free shipping</h3>
If you spend $50 or more on your online purchase, you’ll receive free standard 1 to 3-day shipping. However, if you’re a Beauty Insider, you’ll get free shipping on all your orders with no minimum spend required.

Current Sephora Offers

<h3>Beauty Insiders Saving Event</h3>
Sephora’s highly-anticipated Saving Event, which happens only twice a year, is just around the corner. For Sephora’s loyal and product-obsessed Beauty Insiders, Sephora offers 10-20% off everything, even for those brands that never go on sale.
The Saving Event discounts are tiered based on your membership level:
<ul>
<li>Rouge members, the highest level, get 20% off and have first access to the event.</li>
<li>VIB members, the second level, will receive 15% off.</li>
<li>Insider members, the entry-level membership will get 10% off.</li>
</ul>
No matter your membership level, the Beauty Insiders Savings Event is the perfect opportunity to snap up your staples or grab the luxury items you’ve been waiting to go on sale.
The next Savings Event starts this spring, 2025. Keep an eye on their <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=2417&murl=https%3A%2F%2Fwww.sephora.com%2Fbeauty%2Fsavings-event" target="_blank"><ins>Sephora Savings Event Page</ins></a> for updates.
<h3>Sephora Black Friday Deals</h3>
Nothing beats Black Friday, and Sephora’s sale is a beauty lover’s dream. Last year, Sephora’s Black Friday deals included up to 50% off fan favorites and a rotational 30% off some of Sephora’s most coveted brands each day during Cyber Week.

Upcoming Sephora Sales

<h3>Auto-Replenish Products</h3>
Have a holy-grail product that is a pillar of your makeup routine? With Sephora’s auto-replenish program, you can automatically restock your favorite products and get 5% off each order. Shipping on auto-replenish orders is always free, and if you’re a Beauty Insider, you can get even further discounts.
<h3>Sephora Credit Card</h3>
If you're a frequent Sephora shopper, consider applying for a Sephora credit card. Sephora cardholders earn 4% back on all your Sephora purchases. If you’re a Beauty Insider, you can double this to 8% when combining rewards. What's more, you’ll also unlock 25% off your first order when using the card.

More Ways To Save At Sephora

<h3>How do I get 10% off at Sephora?</h3>
You can get 10% off at Sephora by signing up for their loyalty program, Beauty Insiders, and then signing up for Sephora’s text alerts for the first time.
<h3>What is Sephora’s return policy?</h3>
You can return new or gently used products to Sephora for a full refund if you do so within 30 days of purchase. Returns for purchases made 31-61 days after are eligible for online credit (if returned by mail) or store credit (if returned in-store). You must also have proof of purchase.
<h3>How do I get free shipping at Sephora?</h3>
Sephora offers free standard shipping (1-3 days) for orders of $50 or more. If you’re a Beauty Insider, you’ll automatically receive free standard shipping with no minimum spending requirement.

Sephora Promo Code FAQ

With the new year in full swing, now is the perfect time to refresh your beauty routine at <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=2417&murl=https%3A%2F%2Fwww.sephora.com%2F" target="_blank">Sephora</a>. Whether you’re looking to switch up your skincare or swap out your signature fragrance for something more seasonal, with this Sephora promo code, you can save 10%.

Save On Makeup, Skincare, Haircare And More With This 10% Off Sephora Coupon

Sephora Promo Code: Save 10% On Your Beauty Favorites

<a href="https://bit.ly/3SEpNPW" target="_blank"><ins>ABERCROMBIE</ins></a><ins> &amp; FITCH:</ins> Clearance up to 60% off. <a href="https://amzn.to/3xScZO7" target="_blank"><ins>AMAZON:</ins></a> Must-Have Offers: Save up to 50%. <a href="https://www.anrdoezrs.net/click-7170081-13187162?sid=3225&url=https%3A%2F%2Fwww.ae.com%2Fus%2Fen" target="_blank"><ins>AMERICAN EAGLE:</ins></a> All tees and tanks: $15 &amp; under. <a href="https://anntaylor.pxf.io/zxjk2e" target="_blank"><ins>ANN TAYLOR</ins></a><ins>:</ins> The Friends Of Ann Event: Enjoy 30% off your entire purchase at checkout. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=39789&murl=https%3A%2F%2Fwww.anthropologie.com%2F" target="_blank"><ins>ANTHROPOLOGIE</ins></a><ins>:</ins> Enjoy an extra 40% off sale styles. <a href="https://go.linkby.com/UZHIJDDJ" target="_blank"><ins>ATHLETA:</ins></a> Just In: Up to 60% off + an extra 20% sale styles. <a href="https://gap.igs4ds.net/c/79998/383276/5554?u=https%3A%2F%2Fbananarepublic.gap.com%2F" target="_blank"><ins>BANANA REPUBLIC:</ins></a> Up to 40% off sale styles. <a href="https://gap.dodxnr.net/jr1J5Z" target="_blank"><ins>BANANA REPUBLIC FACTORY:</ins></a> Enjoy up to 40% off everything. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.bloomingdales.com%2F" target="_blank"><ins>BLOOMINGDALE'S:</ins></a> Save 30-50% off on select denim styles. <a href="https://www.pjtra.com/t/TEFNS0VFQUVFR0hHSkFFREhLRE0?url=https%3A%2F%2Fwww.everlane.com%2F" target="_blank"><ins>EVERLANE:</ins></a> Up to 70% off sale styles. <a href="https://gap.igs4ds.net/5044b" target="_blank"><ins>GAP</ins></a><ins>:</ins> Enjoy up to 50% off select styles. <a href="https://gap.dodxnr.net/Zn1VX" target="_blank"><ins>GAP FACTORY:</ins></a> Up to 75% off sitewide. <a href="https://bit.ly/3OU7AJu" target="_blank"><ins>H&amp;M:</ins></a> Sale up to 80% off. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.jcrew.com%2F&xcust=xid:fr1663940563146ada" target="_blank"><ins>J.CREW</ins></a><ins>:</ins> Early spring styles from $29.50. <a href="https://bit.ly/3tkHRyt" target="_blank"><ins>J.CREW FACTORY</ins></a><ins>:</ins> Limited Time: Buy 2 pairs of jeans, receive 20% off at checkout. <a href="https://www.pjatr.com/t/TUJGR0hFSUJGRkhJSEtCRk5JRklJ?url=https%3A%2F%2Fknix.com%2F" target="_blank"><ins>KNIX:</ins></a> Bundle &amp; Save: Up to 20% off undies. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.loft.com%2F" target="_blank"><ins>LOFT</ins></a><ins>:</ins> The Spring Style Event: Save 30% on your entire purchase at checkout. <a href="https://bit.ly/4hMFsao" target="_blank"><ins>MACY'S:</ins></a> Enjoy 40-70% off limited-time deals. <a href="https://www.anrdoezrs.net/click-7170081-14519783?sid=3225&url=https%3A%2F%2Fwww.madewell.com%2F" target="_blank"><ins>MADEWELL:</ins></a> Up to 25% off select styles. <a href="https://www.dpbolvw.net/click-7170081-11776348?sid=3225&url=https%3A%2F%2Fshop.mango.com%2Fus%2Fwomen" target="_blank"><ins>MANGO:</ins></a> Winter Sale: Up to 70% off. <a href="https://bit.ly/3mbnQZU" target="_blank"><ins>NEIMAN MARCUS:</ins></a> Limited Time: Up to $300 off select regular-priced items with code: SHOPNM. <a href="https://nordstrom.sjv.io/LXMYm0" target="_blank"><ins>NORDSTROM:</ins></a> Up to 60% off top brands like Adidas, Free People, and more. <a href="https://nordstromrack.sjv.io/0ZVvZM" target="_blank"><ins>NORDSTROM RACK:</ins></a> Up to 65% off the season's best deals. <a href="https://gap.igs4ds.net/b10xm" target="_blank"><ins>OLD NAVY</ins></a><ins>:</ins> All jeans on sale starting from $22. <a href="https://bit.ly/4eqCuWh" target="_blank"><ins>SAKS FIFTH AVENUE:</ins></a> Clearance up to 40% off. <a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=42352&murl=https%3A%2F%2Fwww.shopbop.com%2F" target="_blank"><ins>SHOPBOP:</ins></a> Up to 60% off select sale styles. <a href="https://goto.target.com/c/256585/81938/2092?subId1=--RAS&sharedId=bh.rankstyle28176&u=https%3A%2F%2Fwww.target.com%2F" target="_blank"><ins>TARGET:</ins></a> Enjoy up to 40% off bras and intimates. <a href="https://bit.ly/3vBAPwf" target="_blank"><ins>WALMART:</ins></a> Up to 30% off flash deals.

THE BEST WOMEN'S FASHION SALES

<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=43420&murl=https%3A%2F%2Fbluemercury.com%2F" target="_blank"><ins>BLUEMERCURY</ins></a><ins>:</ins> Enjoy up to 50% off select sale items. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.dermstore.com%2Fshop%2Fblack-friday.list" target="_blank"><ins>DERMSTORE:</ins></a> Save up to 30% on select sale items. <a href="https://fave.co/2wfWpHT" target="_blank"><ins>LOOKFANTASTIC:</ins></a> Enjoy 15% off select beauty on your first order with code: LFNC. <a href="https://www.pntrs.com/t/TUJGR0hIRUJGRkhJSEtCRk5LR0pI?url=https%3A%2F%2Fwww.makeupforever.com%2Fus%2Fen%2Fwinter-event" target="_blank"><ins>MAKE UP FOR EVER:</ins></a> Exclusive makeup bundles up to 30% off. <a href="https://bit.ly/3VfIxGv" target="_blank"><ins>ULTA:</ins></a> Enjoy 30% off lashes, mascaras, and more.

THE BEST HEALTH AND BEAUTY SALES

<a href="https://click.linksynergy.com/deeplink?id=0cY/s3CLcRA&mid=39789&murl=https%3A%2F%2Fwww.anthropologie.com%2F" target="_blank"><ins>ANTHROPOLOGIE:</ins></a> 30% off select furniture and decor. <a href="https://www.bedbathandbeyond.com/" target="_blank"><ins>BED BATH &amp; BEYOND:</ins></a> Up to 35% off bedding, bath, furniture, and more. <a href="https://bit.ly/2VP5wtW" target="_blank"><ins>BEST BUY: </ins></a>Outlet Deals: Save up to 50%. <a href="https://bit.ly/3WB4PS8" target="_blank"><ins>BROOKLINEN</ins></a><ins>:</ins> Save up to 50% on bundles. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fbrooklynbedding.com%2F" target="_blank"><ins>BROOKLYN BEDDING</ins></a><ins>:</ins> President's Day Sale Extended: Enjoy 25% off sitewide. <a href="https://fave.co/3RSePoY" target="_blank"><ins>LULU AND GEORGIA:</ins></a> Up to 70% off sale items. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.parachutehome.com%2F" target="_blank"><ins>PARACHUTE:</ins></a> Enjoy 15% off all bed and bath bundles. <a href="https://bit.ly/3aPsNkh" target="_blank"><ins>POTTERY BARN</ins></a><ins>:</ins> Up to 60% off furniture, bedding, and more. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.surlatable.com%2Fhome" target="_blank"><ins>SUR LA TABLE</ins></a><ins>:</ins> Spring Savings: Up to 50% off. <a href="https://goto.target.com/c/256585/81938/2092?subId1=--RAS&sharedId=bh.rankstyle28176&u=https%3A%2F%2Fwww.target.com%2F" target="_blank"><ins>TARGET:</ins></a> Up to 30% off bath items, storage, and more. <a href="https://bit.ly/3Z3qzcq" target="_blank"><ins>THE CONTAINER STORE:</ins></a> Enjoy 70% off clearance items. <a href="https://bit.ly/3bHQIls" target="_blank"><ins>WEST ELM:</ins></a> Up to 50% off sale items. <a href="https://bit.ly/3F3Q7cB" target="_blank"><ins>WILLIAMS SONOMA:</ins></a> Save up to 75% on clearance items.

THE BEST HOME SALES

<a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.carters.com%2F" target="_blank"><ins>CARTER'S:</ins></a> Save up to 40% sitewide. <a href="https://gap.igs4ds.net/c/79998/383244/5553?u=https%3A%2F%2Fwww.gap.com%2F" target="_blank"><ins>GAP:</ins></a> Enjoy up to 50% off select styles. <a href="https://bit.ly/45DcwLG" target="_blank"><ins>HANNA ANDERSSON:</ins></a> Made-To-Play Event: Up to 30% off. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.jcrew.com%2F" target="_blank"><ins>J.CREW:</ins></a> Early spring styles from $29.50. <a href="https://bit.ly/2Ksur2I" target="_blank"><ins>LANDS' END</ins></a><ins>:</ins> Save up to 40% on full-price styles. Plus, an additional 70% off clearance styles. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.maisonette.com%2F%3F" target="_blank"><ins>MAISONETTE:</ins></a> Get 10% off your first order with code: NEW10. <a href="https://gap.igs4ds.net/b10xm" target="_blank"><ins>OLD NAVY</ins></a><ins>:</ins> All jeans on sale starting from $14 <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.childrensplace.com%2Fus%2Fhome" target="_blank"><ins>THE CHILDREN'S PLACE</ins></a><ins>:</ins> Enjoy up to 60% off sitewide.

THE BEST KIDS SALES

<a href="https://gap.igs4ds.net/k2JEM?subId3=xid:fr1663940563146jgf" target="_blank"><ins>BANANA REPUBLIC</ins></a><ins>:</ins> Up to 40% off sale styles. <a href="https://gap.dodxnr.net/jr1J5Z" target="_blank"><ins>BANANA REPUBLIC FACTORY:</ins></a> Enjoy up to 40% off everything. <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fbonobos.com%2F" target="_blank"><ins>BONOBOS:</ins></a> Last Call: Enjoy an extra 30% off sale styles. <a href="https://bit.ly/3ljtlq4" target="_blank"><ins>BROOKS</ins></a> <a href="https://bit.ly/3ljtlq4" target="_blank"><ins>BROTHERS</ins></a><ins>:</ins> Save up to 70% on clearance styles. <a href="https://bit.ly/339RZxc" target="_blank"><ins>EDDIE BAUER</ins></a><ins>:</ins> Limited Time: Take an extra 50% off clearance styles. <a href="https://gap.igs4ds.net/5044b" target="_blank"><ins>GAP</ins></a><ins>:</ins> Enjoy up to 50% off select styles. <a href="https://go.skimresources.com/?id=44078X1168413&xs=1&url=https%3A%2F%2Fwww.jcrew.com%2F&xcust=xid:fr1663940563146ada" target="_blank"><ins>J.CREW</ins></a><ins>:</ins> Early spring styles from $29.50. <a href="https://bit.ly/3tkHRyt" target="_blank"><ins>J.CREW FACTORY</ins></a><ins>:</ins> Limited Time: Buy 2 pairs of jeans, receive 20% off at checkout. <a href="https://bit.ly/2Ksur2I" target="_blank"><ins>LANDS' END</ins></a><ins>:</ins> Save up to 40% on full-price styles. Plus, an additional 70% off clearance styles. <a href="https://bit.ly/3CCH0yk" target="_blank"><ins>NIKE:</ins> </a>Select sale styles up to 40% off. <a href="https://bit.ly/40ieVtK" target="_blank"><ins>RHONE:</ins></a> Up to 60% off sale styles.

THE BEST MEN'S SALES

If you're anything like us, you could probably use some serious retail therapy after another long week. Lucky for you, tons of retailers just so happen to have excellent deals going on right now, thanks to the post-holiday sale season—and we're making it super easy to shop them with the list below!&nbsp;
From electronics and home goods to fashion and beauty, keep scrolling to shop our definitive guide to the best sales and discounts on the web, and be sure to check back—we update this list weekly. P.S. Love the cardigan pictured here? We do, too. Find it at <a href="https://www.jcrew.com/m/womens/categories/clothing/sweaters/cardigan/featherweight-cashmere-shrunken-cardigan-sweater/ME062" target="_blank">J.Crew</a>.

Score Big Savings For Your Style, Space, And Beauty Routine Right Now

Rank & Style's Sale Guide

By Anthropologie Floral Eyelet Kaftan

Anthropologie

Shade & Shore Gauze Cover Up Shirtdress

Target

Old Navy Lightweight Swim Sarong Wrap

Old Navy

Good American Tencel Long Sleeve Mini Coverup

Shopbop

Michael Stars Kate Caftan

Revolve

Show Me Your Mumu Paula Pullover

vitamin A Playa Linen Boyfriend Shirt

vitamin A The Getaway Short

All free-est Quinn Pants

Free People

By Anthropologie Sleeveless Knit Mini Dress

Wild Fable Crochet Mid-rise Swim Cover Up Cargo Pants

Good American Tencel Capri Long Sarong

Farm Rio x Anthropologie Classic Buttondown Shirt

Farm Rio x Anthropologie High-Rise Pull-On Pants

Roller Rabbit Lucknow Serafina Tunic

WeWoreWhat Crochet Hooded Caftan

lovewave Kaya Pants

PQ Swim Noah Sheer Lace Tunic Mini Dress

Show Me Your Mumu Parker Button Down

Show Me Your Mumu

Show Me Your Mumu Hendrix Shorts

20 Swimsuit Cover-Ups That'll Take You from Beach to Brunch in Style

Trending Cover-Ups

<div><img alt="Image credits: rare beauty" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F8900b1f5-26e4be76-large-hero-image-template-(49).png&amp;w=640&amp;q=75" height="500" width="500"/><div>The skin around your <a href="https://www.rankandstyle.com/top-10-list/best-eyelid-creams" target="_blank">eyes</a> is some of the most delicate on your body—and one of the first areas to show signs of stress, sun damage, and aging. That’s why it’s worth giving your eyes a little extra care from time to time. Whether you opt for an under-eye night cream or a pair of hydrating patches, the key is ensuring your delicate skin gets an extra dose of moisture and antioxidant protection.
On that note, certain ingredients make for an especially effective eye mask. Hydrators like hyaluronic acid and squalane help replenish moisture while depuffing ingredients such as green tea extract, caffeine, and ginseng work to <a href="https://www.rankandstyle.com/top-10-list/best-under-eye-concealers-2020" target="_blank">reduce dark circles</a> and swelling. For wrinkle reduction, look for anti-aging powerhouses like <a href="https://www.rankandstyle.com/top-10-list/best-anti-aging-retinol-creams" target="_blank">retinol</a>, peptides, and collagen, all of which are commonly found in creams and patches designed to smooth fine lines.&nbsp;
Getting to know these ingredients will help you invest in skincare products that best meet your unique needs. For now, we’ve made it really easy for you by curating a list of the 10 best under-eye masks and patches on the internet—and detailing who each one will work best for.
How We Found the Best Under-Eye Patches and Masks
With so many options out there, finding the right product can feel overwhelming. That’s where Rank &amp; Style comes in. Using our proprietary <a href="https://www.rankandstyle.com/how-we-rank-products" target="_blank">algorithm</a>—which factors in best-seller lists, shopper reviews, and expert recommendations—we’ve curated a Top 10 List of the best under-eye patches on the market. Our unbiased, data-driven rankings ensure you’re getting tried-and-true options that actually work.
Ready to wake up your eyes? Keep scrolling to find the best under-eye masks for refreshed, radiant skin.
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From Dark Circles to Fine Lines, These Under-Eye Patches and Masks Can Handle it All

Top 10 Under-Eye Patches And Masks

<div><img alt="Image credits: st tropez" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fa9ac921a-c35c624f-large-hero-image-template-(64).png&amp;w=640&amp;q=75" height="500" width="500"/><div>When thinking (or daydreaming as one does now) about summer, a few signature scents come to life—barbecue, salty ocean air, and for the beauty-obsessed, <a href="https://www.rankandstyle.com/top-10-list/best-natural-and-organic-self-tanners" target="_blank">self tanner</a>. Of all the skincare essentials, it’s the one most synonymous with warm weather. While soaking up the sun can have its perks, too much exposure can lead to irritation, premature aging, and other skin concerns. That’s where self tanner comes in—it delivers the bronzed look you love without the harmful effects of UV rays. Even better? The right self tanner gives you full control over your glow, allowing you to customize your shade, build your tan gradually, and avoid the unwanted redness and peeling that can come from sunbathing.
That said, not all self tanners are created equal. The wrong formula can leave you with streaks, patchy color, or an orange tint that’s anything but natural-looking. Choosing the best self tanner for your skin tone, budget, and application preference—whether it’s mousse, lotion, serum, or mist—can make all the difference in achieving a seamless, long-lasting glow. To make your search easier, we’ve rounded up the internet’s top-rated self tanners, from drugstore must-haves to expert-approved formulas that cater to every skill level.&nbsp;
Our Method for Finding The Best Self Tanners
Like all of our Top 10 lists, this guide is powered by our data-driven ranking algorithm, which sorts through beauty editor reviews, customer ratings, and social media buzz to bring you the absolute best. Whether you’re a first-timer or a seasoned self-tanning pro, these top-rated picks promise a flawless, sunless glow—no streaks, no stress, just results.
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The Ultimate List of Self-Tanners That Will Give You a Totally Natural Glow

Top 10 Self Tanners

<div><img alt="Image credits: sephora" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F16a38421-dab2ee04-large-hero-image-template-(24).png&amp;w=640&amp;q=75" height="500" width="500"/><div>If dropping a few hundred bucks on the newest and greatest cleansers, serums, and foundations makes you totally cringe, we hear you. While we’re all for splurging every once in a while, taking care of your beauty needs doesn’t (and shouldn’t) have to set you back an entire paycheck. Finding affordable and effective products is no easy task, but lucky for you, we’re pretty good at it. Ahead, we’ve rounded up a list of 10 affordable Sephora products, including eyeliners, blushes, and foundations, all of which ring up under $20.&nbsp;
How We Found The Best Sephora Buys Under $20
Thanks to our data-driven algorithm that factors in real user reviews, editorial mentions, social media buzz, and more, we’ve pinpointed precisely which skincare and makeup products are the best bang for your buck—under $20, to be exact. From a cult-favorite facial serum to a multi-tasking blush, these affordable beauty scores from Sephora promise to work just as well—if not better than—products five times the price. Want to save even more? Be sure to check out our article on how to <a href="https://www.rankandstyle.com/articles/sephora-promo-code" target="_blank">save 10% at Sephora</a>. Now that you're in the know scroll on for the 10 top-rated products that will majorly benefit your beauty routine (and your budget).
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Sephora’s Best Kept Secret? These Under-$20 Beauty Must-Haves

Top 10 Sephora Buys Under $20

<div><img alt="Image credits: youth to the people" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fc421c93b-3c69764e-800x800-hero-image-(84).png&amp;w=640&amp;q=75" height="500" width="500"/><div>Here’s a skincare truth we can all agree on: Washing your face is important. Every day, our skin accumulates layers of makeup, oil, gunk, and grime that can result in clogged, enlarged pores and a dull complexion. Whether due to air pollution, extreme weather, hormonal changes, or worst of all—chronically using the wrong skincare products—a wide variety of factors can either exacerbate your skin’s sebum production or deplete what’s already there. Even more concerning, that kind of stress on your complexion can speed up your skin’s <a href="https://www.rankandstyle.com/top-10-list/best-anti-aging-moisturizers" target="_blank">aging process</a>, leading to fine lines, a loss of elasticity, and <a href="https://www.rankandstyle.com/top-10-list/best-de-puffing-face-masks" target="_blank">puffiness</a> that never seems to quit.
All this to say, a <a href="https://www.rankandstyle.com/top-10-list/best-facial-cleansers" target="_blank">high-quality facial cleanser</a> is an essential part of any skincare routine. It’s what facilitates an environment that can properly absorb the rest of your products. Plus, who doesn’t love the feeling of a clean face just before bed or first thing in the morning? There are a lot of factors to consider when choosing a face wash, including your skin type and unique set of challenges or goals. And if retaining a youthful glow is a priority for you, you need a cleanser with nourishing, anti-aging ingredients.
How We Found The Best Anti-Aging Cleansers
As always, we created this list using our <a href="https://www.rankandstyle.com/how-we-rank-products" target="_blank">unbiased, ultra-smart algorithm</a>. This proprietary tool chooses products by analyzing data from a variety of sources, including expert recommendations, product reviews, best-seller lists, and social media popularity. Keep scrolling to discover the anti-aging face washes that made the cut and find your new go-to.
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Discover The Anti-Aging Cleansers That Actually Work—And Where To Buy Them

Top 10 Anti-Aging Cleansers

<div><img alt="Image credits: sephora" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F943de1cf-80b498cd-large-hero-image-template-(22).png&amp;w=640&amp;q=75" height="500" width="500"/><div>The best eye creams do more than just hydrate the <a href="https://www.rankandstyle.com/top-10-list/best-under-eye-brighteners" target="_blank">under-eye area</a>—they’re also formulated to be safe for use on the eyelids. Because the skin on the lids is thinner and more prone to dryness, it’s especially vulnerable to wrinkles, sagging, and irritation over time. While aging is a key factor in droopy lids, fine lines, and <a href="https://www.rankandstyle.com/top-10-list/best-under-eye-concealers-2020" target="_blank">dark circles</a>, other culprits like dehydration, environmental stressors, and even makeup application can contribute to tired-looking eyes.
The Good News?
The right eyelid cream can help restore hydration, firmness, and brightness for a more youthful, refreshed appearance. These targeted formulas are packed with powerful ingredients designed to combat everything from sagging lids and <a href="https://www.rankandstyle.com/top-10-list/best-crepey-skin-products" target="_blank">crepey skin</a> to dark circles and puffiness—all while being gentle enough for even the most sensitive skin.
What To Look For In An Eyelid Cream
Not all <a href="https://www.rankandstyle.com/top-10-list/best-anti-aging-eye-creams" target="_blank">eye creams</a> are created equal—especially when it comes to treating the delicate eyelid area. The best formulas include deeply hydrating ingredients like hyaluronic acid and squalane to replenish moisture and prevent dryness. Peptides and caffeine work to visibly lift and firm sagging skin, while brightening agents like vitamin C and niacinamide help reduce dark circles. If fine lines and wrinkles are a concern, look for formulas with retinol and antioxidants for long-term smoothing benefits.
Some eyelid creams even go the extra mile by offering SPF protection and doubling as makeup primers, creating a smooth base for seamless application. And since the eyelid area is particularly sensitive, fragrance-free and ophthalmologist-tested formulas are key—many of the top options on our list are specifically designed for those with reactive skin.
How We Found The Best Eyelid Creams
With countless options on the market, finding the perfect eyelid cream can feel overwhelming. That’s where we come in. Using our <a href="https://www.rankandstyle.com/how-we-rank-products" target="_blank">data-driven algorithm</a>, we've rounded up the top-rated formulas featuring the most effective ingredients for hydration, firming, and anti-aging. Whether you're looking for a lightweight gel to wear under makeup or a rich, restorative cream for overnight use, these expert-approved picks are designed to deliver visibly smoother, firmer, and brighter eyelids.
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The Best Eyelid Creams For Firming, Lifting, And Everything In Between

Top 10 Eyelid Creams

<div><img alt="Image credits: sephora" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Ff6fe898f-ec46c9ae-large-hero-image-template-(17).png&amp;w=640&amp;q=75" height="500" width="500"/><div>Aging is a privilege, but it comes with changes: fine lines appear, skin loses its firmness (crepiness), and hair starts to thin—including your brows and lashes. Over time, your lashes may become thinner, more brittle, or lose their natural curl. This is all a normal part of getting older, but if you want to restore your lashes to their former feathery glory, the right mascara can make all the difference.
Speaking of which, the best mascaras for older women are gentle yet effective and formulated to improve the overall health of your eyelashes. Conditioning ingredients like biotin, peptides, and vitamin E strengthen weak lashes, helping them withstand repeat <a href="https://www.rankandstyle.com/top-10-list/best-curling-mascaras" target="_blank">mascara</a> applications. Just as important is the wand—you want an applicator designed to separate, lift, and coat every lash without tugging or clumping.
Next, let’s talk about <a href="https://www.rankandstyle.com/top-10-list/best-tubing-mascaras" target="_blank">tubing mascara</a>. Tubing mascara is particularly popular among older women because it’s incredibly easy to remove with warm water or makeup remover. If you’re not familiar with tubing mascara, the main thing to know is that, unlike traditional formulas that coat lashes with pigment, tubing mascara creates “tubes” around each individual lash. This helps lift and separate the lashes while preventing clumping—one of the biggest culprits behind lost lashes.
Now, we know what you’re thinking: How are you supposed to find a product that fits the bill without splurging on every mascara at <a href="https://www.rankandstyle.com/articles/sephora-promo-code" target="_blank">Sephora</a>? Well, we put our algorithm to work to find the 10 best mascaras for older women—and the results are promising.
How We Found The Best Mascaras for Older Women 
You know the drill by now, but if you don’t, here’s a recap: Our <a href="https://www.rankandstyle.com/how-we-rank-products" target="_blank">algorithm</a> uses information from reviews, best-seller lists, social media, and industry reports to find and score the best products in a given category. Then, we take the results and do some research of our own, noting anything we’d want to know before hitting “add to cart.” We use this data-driven approach to help you make informed purchase decisions (and avoid buyer’s remorse). Ready to see which mascaras were deemed the best options for mature women? Scroll on to shop.&nbsp;
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The Best Mascaras for Women 50+ That Lift, Lengthen, And Last All Day

Top 10 Mascaras For Older Women

<div><img alt="Image credits: target" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fb6e7fe99-10ba4dfe-large-hero-image-template-(16).png&amp;w=640&amp;q=75" height="500" width="500"/><div>In recent years, we’ve seen all kinds of skincare trends come and go. “Cloud skin,” “skinimalism,” and “soft focus” looks have been all over the internet. Interestingly, these trends have something in common: They all center around using high-quality products to create a healthy, hydrated complexion.&nbsp;
Truthfully, if you want to improve your skin health, you need to establish a solid routine and stick to it—a worthy endeavor, but one that takes time. Luckily, there’s a short-term solution you can rely on to smooth out <a href="https://www.rankandstyle.com/top-10-list/best-beauty-products-for-uneven-skintone" target="_blank">uneven texture</a>: blurring primers.
Blurring primers are an underrated addition to any makeup bag. They’re true multitaskers; In addition to reducing the appearance of enlarged <a href="https://www.rankandstyle.com/top-10-list/best-pore-minimizing-serums" target="_blank">pores</a>, scars, fine lines, and other imperfections, primers help prepare your skin for a smooth, long-lasting makeup application. Plus blurring primers are different from regular primers, as they typically use soft-focus technology and <a href="https://www.rankandstyle.com/top-10-list/best-illuminating-primers" target="_blank">light-diffusing particles</a> to turn your face into a perfectly smooth canvas.&nbsp;
We’ve curated a list of 10 of the best blurring primers on the internet for you, but before we get into the lineup, let’s talk about what kind of primer would be best for each skin type.&nbsp;
Choosing A Primer Based On Your Skin Concerns
In general, there are a few key ingredients to look out for in a blurring primer. For a pore-diffusing effect, aim to invest in a product with silicone (e.g., dimethicone) or polymers on the ingredients list, as those substances help fill pores and fine lines. And when it comes to moisturization, you want a product with hyaluronic acid or niacinamide.
Finally, the primer you choose should suit your skin type. To help you, we’ve provided options for three common skin types:
• Oily/combination skin: Use a <a href="https://www.rankandstyle.com/top-10-list/best-primers-acne-prone-skin" target="_blank">mattifying primer</a> with oil-control properties such as REFY’s Blur And Hydrate Oil-Control Face Primer.
• Dry skin: Opt for hydrating formulas that blur without emphasizing dry patches such as YSL’s Touche Eclat Blur Face Primer.
• Sensitive skin: Choose fragrance-free and non-comedogenic options like Huda Beauty’s Easy Blur Primer.
How We Found The Internet’s Best Blurring Primers
Buying a product from a video you saw on SkinTok is great, but it can also be risky. We help you avoid buyer’s remorse by using our <a href="https://www.rankandstyle.com/how-we-rank-products" target="_blank">data-powered ranking algorithm</a> to find and score the best products out there. When it comes to blurring primers, there are plenty of great options, but our algorithm identified the 10 products below as the cream of the crop.&nbsp;
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