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Beauty

Top 10 Sephora Buys Under $20

Sephora’s Best Kept Secret? These Under-$20 Beauty Must-Haves

Image credits: sephora

If dropping a few hundred bucks on the newest and greatest cleansers, serums, and foundations makes you totally cringe, we hear you. While we’re all for splurging every once in a while, taking care of your beauty needs doesn’t (and shouldn’t) have to set you back an entire paycheck. Finding affordable and effective products is no easy task, but lucky for you, we’re pretty good at it. Ahead, we’ve rounded up a list of 10 affordable Sephora products, including eyeliners, blushes, and foundations, all of which ring up under $20. 

How We Found The Best Sephora Buys Under $20

Thanks to our data-driven algorithm that factors in real user reviews, editorial mentions, social media buzz, and more, we’ve pinpointed precisely which skincare and makeup products are the best bang for your buck—under $20, to be exact. From a cult-favorite facial serum to a multi-tasking blush, these affordable beauty scores from Sephora promise to work just as well—if not better than—products five times the price. Want to save even more? Be sure to check out our article on how to save 10% at Sephora. Now that you're in the know scroll on for the 10 top-rated products that will majorly benefit your beauty routine (and your budget).

All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.

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February 18, 2025

Written By:Naomi Venerable

Product Expert:Georgia Jones

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The Rankings


10
Image credits: sephora
Rank & Style Approved

sephora

Beautyblender ORIGINAL Beautyblender Makeup Sponge

Overall Score

4.7

10

Beautyblender ORIGINAL Beautyblender Makeup Sponge

4.51

11537 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

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Best Under-$20 Beauty Tool on Sephora

WHAT MAKES IT A STEAL
This cult-favorite makeup sponge delivers a seamless, airbrushed finish with minimal product waste—making it a must-have for flawless foundation application. At under $20, it’s an affordable way to elevate your makeup routine.

WHAT ELSE TO KNOW
Designed with ultra-soft, latex-free foam, the Beautyblender expands when wet to create a smooth, streak-free blend for foundation, concealer, and even cream blush.


Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

Overall Score

4.75

09

Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

4.2

3028 User Reviews

5

Best Seller

4

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Under-$20 Liquid Lipstick on Sephora

WHAT MAKES IT A STEAL
A high-impact, long-wearing liquid lipstick for less than $20? Yes, please. This best-seller delivers rich pigment and a lightweight feel without breaking the bank.

WHAT ELSE TO KNOW
Available in over 50 shades, this non-drying formula glides on like a cream and sets to a comfortable matte finish that won’t budge, smudge, or fade for up to 10 hours.

More Colors

More Colors


The Ordinary Glycolic Acid 7% Exfoliating Toner

Overall Score

4.8

08

The Ordinary Glycolic Acid 7% Exfoliating Toner

4.53

28960 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Under-$20 Toner on Sephora

WHAT MAKES IT A STEAL
If your skin is looking tired and dull, this toner is here to correct that. Powerful yet gentle enough for daily use, this exfoliating toner contains glycolic acid to remove dead skin cells to help balance uneven skin tone, boost skin luminosity, and correct texture over time while preparing your skin to better absorb the other products in your skincare routine. 

WHAT ELSE TO KNOW
Is your scalp also on the dry side? The Ordinary Glycolic Acid 7% Exfoliating Toner is known to significantly reduce dryness while hydrating the scalp. 

Cruelty Free

Cruelty Free


dae Cactus Fruit 3-in-1 Styling Cream With Taming Wand

Overall Score

4.8

07

dae Cactus Fruit 3-in-1 Styling Cream With Taming Wand

4.56

2991 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Under-$20 Hairstyling Product on Sephora

WHAT MAKES IT A STEAL
A multitasking styling cream and taming wand? It’s a haircare game-changer that smooths, defines, and tames frizz with just a few swipes.

WHAT ELSE TO KNOW
Infused with nourishing cactus fruit extract, this lightweight formula works for all hair types—delivering hydration, hold, and shine without stiffness or stickiness.

Cruelty Free

Cruelty Free


LYS Beauty No Limits Cream Bronzer Stick

Overall Score

4.85

06

LYS Beauty No Limits Cream Bronzer Stick

4.38

1533 User Reviews

5

Best Seller

5

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

WHAT MAKES IT A STEAL
A blendable, buildable bronzer that sculpts, defines, and warms up the complexion—all for less than $20. It’s an easy way to achieve a natural sun-kissed glow on a budget.

WHAT ELSE TO KNOW
Infused with hydrating ingredients like green tea extract and rosehip oil, this creamy stick melts into the skin for a seamless, second-skin finish that lasts all day.

More Colors

More Colors

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


Mario Badescu Drying Lotion

Overall Score

4.85

05

Mario Badescu Drying Lotion

4.48

40038 User Reviews

5

Best Seller

5

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Under-$20 Acne Treatment on Sephora

WHAT MAKES IT A STEAL
This fast-acting spot treatment from Mario Badescu draws impurities out of the skin overnight, revealing clearer skin in the morning. Formulated with salicylic acid, sulfur, and zinc oxide, clogged pores are no match for this award-winning blemish solution. 

PROMISING REVIEW
"I bought this a long time ago because it was on sale and I figured I would try it. Let me just say, if you pick at your pimples a lot like I do, this is what you need. Apply it to your open pimples at night and they’ll be almost completely healed in the morning. It takes longer to heal closed pimples, but it does shrink them a bit overnight as well. Whenever I get a bad breakout, this is my definite go-to." 

Cruelty Free

Cruelty Free


The Ordinary Niacinamide 10% + Zinc 1% Oil Control Serum

Overall Score

4.9

04

The Ordinary Niacinamide 10% + Zinc 1% Oil Control Serum

4.49

44915 User Reviews

5

Best Seller

5

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Under-$20 Serum on Sephora

WHAT MAKES IT A STEAL
Formulated with 10% pure niacinamide and 1% zinc, this highly concentrated serum aids in clearing blemishes and congestion while balancing the sebum activity in your pores to further reduce breakouts down the line. And at just $6 a bottle it's a total steal!

WHAT ELSE TO KNOW
Not only does niacinamide treat acne and regulate oil production, this superhero ingredient is also known to correct hyperpigmentation, protect skin from oxidative stress, and minimize the appearance of fine lines and wrinkles. 

Cruelty Free

Cruelty Free


Tower 28 Beauty Clean ShineOn Jelly Lip Gloss

Overall Score

4.9

03

Tower 28 Beauty Clean ShineOn Jelly Lip Gloss

4.54

9842 User Reviews

5

Best Seller

4

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Under-$20 Lip Gloss on Sephora

WHAT MAKES IT A STEAL
This vegan lip jelly is a non-sticky, moisturizing formula with the high shine of a gloss, the comfort of a balm, and the pop of color of a sheer tint. It comes in more than 10 shades, including clear and shimmer-based options. 

WHAT ELSE TO KNOW
The ShineOn Jelly Gloss is cruelty-free and is formulated with a blend of plant-based oils to soothe and protect lips from drying and peeling. Plus, it earned the Clean seal from Sephora, so you can rest assured that it's made without certain ingredients that can potentially pose harm to humans or the environment. 

More Colors

More Colors

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


Rare Beauty By Selena Gomez Brow Harmony Flexible Lifting And Laminating Eyebrow Gel

Overall Score

4.9

02

Rare Beauty By Selena Gomez Brow Harmony Flexible Lifting And Laminating Eyebrow Gel

4.59

2059 User Reviews

5

Best Seller

4

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Under-$20 Eyebrow Product on Sephora

WHAT MAKES IT A STEAL
If you love the look of fluffy, laminated brows but don’t want to commit to a salon treatment, this under-$20 gel delivers the same effect in seconds.

WHAT ELSE TO KNOW
The long-lasting formula lifts, shapes, and sets brows in place with a flexible hold—no flaking or stiffness—while the precision brush makes application foolproof.

Cruelty Free

Cruelty Free


Laneige Lip Glowy Balm

Overall Score

4.95

01

Laneige Lip Glowy Balm

4.46

14625 User Reviews

5

Best Seller

5

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Under-$20 Buy on Sephora Overall

WHAT MAKES IT A STEAL
Dry lips don't stand a chance against this lightweight, moisture-coating lip balm from Laniege. The Lip Glowy Balm is formulated with murumuru and shea butters that work together to provide powerful hydration and lock in moisture longer. 

WHAT ELSE TO KNOW
This lip balm has a high shine finish, which makes it perfect to layer over a lip color or wear alone.

More Colors

More Colors

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