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Beauty/Makeup/Eyes/Mascaras & Lashes

Top 10 Mascaras For Older Women

The Best Mascaras for Women 50+ That Lift, Lengthen, And Last All Day

Image credits: sephora

Aging is a privilege, but it comes with changes: fine lines appear, skin loses its firmness (crepiness), and hair starts to thin—including your brows and lashes. Over time, your lashes may become thinner, more brittle, or lose their natural curl. This is all a normal part of getting older, but if you want to restore your lashes to their former feathery glory, the right mascara can make all the difference.

Speaking of which, the best mascaras for older women are gentle yet effective and formulated to improve the overall health of your eyelashes. Conditioning ingredients like biotin, peptides, and vitamin E strengthen weak lashes, helping them withstand repeat mascara applications. Just as important is the wand—you want an applicator designed to separate, lift, and coat every lash without tugging or clumping.

Next, let’s talk about tubing mascara. Tubing mascara is particularly popular among older women because it’s incredibly easy to remove with warm water or makeup remover. If you’re not familiar with tubing mascara, the main thing to know is that, unlike traditional formulas that coat lashes with pigment, tubing mascara creates “tubes” around each individual lash. This helps lift and separate the lashes while preventing clumping—one of the biggest culprits behind lost lashes.

Now, we know what you’re thinking: How are you supposed to find a product that fits the bill without splurging on every mascara at Sephora? Well, we put our algorithm to work to find the 10 best mascaras for older women—and the results are promising.

How We Found The Best Mascaras for Older Women

You know the drill by now, but if you don’t, here’s a recap: Our algorithm uses information from reviews, best-seller lists, social media, and industry reports to find and score the best products in a given category. Then, we take the results and do some research of our own, noting anything we’d want to know before hitting “add to cart.” We use this data-driven approach to help you make informed purchase decisions (and avoid buyer’s remorse). Ready to see which mascaras were deemed the best options for mature women? Scroll on to shop. 

All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.

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February 12, 2025

Written By:Sierra Rogers

Product Expert:Georgia Jones

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The Rankings


10
Image credits: target
Rank & Style Approved

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Benefit Cosmetics Roller Lash Curling & Lifting Mascara

Overall Score

4.8

10

Benefit Cosmetics Roller Lash Curling & Lifting Mascara

4.45

15612 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

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Best Curling Mascara For Older Women

WHAT TO KNOW
Have you ever heard of a mascara inspired by hair rollers? Well, now you have because that's exactly what Benefit's Roller Lash Curling & Lifting Mascara is. This mascara features a patent-pending hook-and-roll brush with tiny hooks that catch and lift lashes. 

MORE TO LOVE
This lash-defining mascara is ideal for older women as it's gentle and lightweight (no weighed-down lashes here). Bonus: It promises up to 12 hours of bold, lifted lashes.


Tower 28 MakeWaves Mascara

Overall Score

4.8

09

Tower 28 MakeWaves Mascara

4.13

4748 User Reviews

5

Best Seller

4

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Clean Mascara For Older Women

WHAT TO KNOW
Tower 28's MakeWaves Mascara is a long-lasting option that lifts, volumizes, and defines mature lashes. It's available in black or brown, and it has castor oil in the formula, which helps brittle lashes regain their strength.

WHAT TO LOOK OUT FOR
Although many shoppers swear by this mascara, a few reviewers mention that it's quick to dry out. Make sure to replace the cap tightly after use, and keep in mind that most mascaras only last about three months.

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


Thrive Causemetics Liquid Lash Extensions Tubing Mascara

Overall Score

4.8

08

Thrive Causemetics Liquid Lash Extensions Tubing Mascara

4.46

51613 User Reviews

5

Best Seller

5

Industry Recognition

3

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Tubing Mascara For Older Women

WHAT TO KNOW
The Liquid Lash Extensions Tubing Mascara from Thrive Causemetics has nearly 40,000 5-star reviews. So, what makes it so popular? The tubing formula, which wraps each lash in lightweight ‘tubes’ for maximum length and visual impact.

PROMISING REVIEW
Here's a recent review from a shopper over 65: "This is the best mascara I have ever used. A friend recommended it to me. I love the ease of putting it on and the ease of taking it off. It also makes my scarce eyelashes look great."

More Colors

More Colors

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


Rare Beauty By Selena Gomez Perfect Strokes Universal Volumizing Mascara

Overall Score

4.8

07

Rare Beauty By Selena Gomez Perfect Strokes Universal Volumizing Mascara

4.27

7112 User Reviews

5

Best Seller

4

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Volumizing Mascara For Older Women

WHAT TO KNOW
This isn't just one of the best mascaras for older women—it's one of the best mascaras, period. The Perfect Strokes Universal Volumizing Mascara is lightweight but buildable, allowing you to layer on the definition or keep your look understated. 

MORE TO LOVE
Rare Beauty's curvy mascara wand is made with two lengths of bristles to cater to a variety of lash types.

Cruelty Free

Cruelty Free


L’Oréal Paris Voluminous Panorama Mascara

Overall Score

4.8

06

L’Oréal Paris Voluminous Panorama Mascara

4.38

9279 User Reviews

5

Best Seller

4

Industry Recognition

4

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Drugstore Mascara For Older Women

WHAT TO KNOW
Leave it to L’Oréal to create one of the best drugstore mascaras for older women. With a promise of corner-to-corner volume for up to 24 hours, it's no wonder why this is one of Amazon's best-selling mascaras. Plus, it's smudge-, clump-, and flake-resistant.

PROMISING REVIEW
"This mascara went on sale. so I gave it a shot. I'm glad I did! It goes on smoothly without clumping or smudging. I put a few coats on for a more dramatic effect and it works like a charm. This will stay in my makeup bag now!"

More Colors

More Colors


ILIA Limitless Lash Lengthening Mascara

Overall Score

4.8

05

ILIA Limitless Lash Lengthening Mascara

4.29

16971 User Reviews

5

Best Seller

4

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Lengthening Mascara For Older Women

WHAT TO KNOW
ILIA's Limitless Lash Lengthening Mascara is an award-winning product that recently made the rounds on TikTok. Like all of ILIA's products, this mascara is made with good-for-you ingredients like beeswax, shea butter, and a keratin compound called arginine. 

WHAT TO LOOK OUT FOR
A handful of Sephora shoppers mention that this mascara lifts and curls the lashes at first, but falls flat over time. Consider investing in a lash curler to extend the impact of an application. 

Eco Friendly

Eco Friendly

Cruelty Free

Cruelty Free

Clean Beauty

Clean Beauty


Too Faced Better Than Sex Volumizing & Lengthening Mascara

Overall Score

4.85

04

Too Faced Better Than Sex Volumizing & Lengthening Mascara

4.14

70794 User Reviews

5

Best Seller

4

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Intense Mascara For Older Women

WHAT TO KNOW
Say hello to the internet's favorite conditioning mascara for mature lashes. A long-time favorite of makeup artists and everyday users, the Better Than Sex Mascara is formulated with conditioning peptides to boost lash health.

MORE TO LOVE
In addition to peptides, this mascara contains polymers that help build and curl lashes for a dramatic look.

Cruelty Free

Cruelty Free


Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara

Overall Score

4.85

03

Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara

4.57

51708 User Reviews

5

Best Seller

3

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Clump-Free Mascara For Older Women

WHAT TO KNOW
Need a quick wake-up call? Lancôme's Lash Idôle Lash-Lifting & Volumizing Mascara wraps and fans out each individual lash for an open-eye effect that lasts up to 24 hours. Pick it up in classic black or subtle brown.

MORE TO LOVE
The gel formula behind this mascara helps prevent clumps and flakes so you can nail the "feathery-soft" look. 

More Colors

More Colors


Maybelline Lash Sensational Sky High Washable Mascara

Overall Score

4.95

02

Maybelline Lash Sensational Sky High Washable Mascara

4.52

144573 User Reviews

5

Best Seller

4

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Budget Mascara For Older Women

WHAT TO KNOW
If the "Sky High" part didn't spell it out for you, this mascara from Maybelline excels at lengthening lashes. At $9.99, it's one of the most affordable choices on the list, and because it's been allergy- and ophthalmologist-tested, it's a great mascara for sensitive eyes.

REVIEW HIGHLIGHT
There's nothing more promising than a repeat buy, and according to shoppers, this product is worthy: "I have been repurchasing this mascara for the past seven years, and I just keep going back for it. I’ve never found anything better!"

More Colors

More Colors


Tarte Tartelette XL Tubing Mascara

Overall Score

4.95

01

Tarte Tartelette XL Tubing Mascara

4.47

1319 User Reviews

5

Best Seller

5

Industry Recognition

5

Social Buzz

About Our Scoring System

In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.

Best Mascara For Older Women Overall

WHAT TO KNOW
Meet our algorithm's top choice for the best mascara for mature lashes: the Tartelette XL Tubing Mascara. By now, you've had the crash course in tubing technology, but Tarte takes it to a whole other level with a peptide-heavy formula that provides extra pigment and lift to mature lashes.

MORE TO LOVE
Struggling with sparse or thin lashes? This mascara includes Tarte's TLC Complex, a combination of peptides and niacinamide that helps thicken and lengthen lashes naturally. 

More Colors

More Colors

Cruelty Free

Cruelty Free

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