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Beauty/Bath & Body/Vitamins & Supplements

Top 10 Vitamin And Supplement Brands

How to Choose the Best Vitamins and Supplements—The Internet’s Top Picks

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It's safe to say that vitamins and supplements have come a long way in the past few years. Once upon a time, our parents gave us Flinstone gummies before bed, and that was that. Now, there are so many different brands on the shelves that it can be overwhelming to figure out what's best for your body's specific needs—whether that be energy, immunity, better sleep, or all three. 

With health and wellness at the top of our minds due to the New Year, we felt now would be a top-notch time to break down the best vitamin and supplement brands out there. From a supplement brand that provides your essential daily greens in tablet and gummy form to a subscription-based brand that sends personalized packets of vitamins straight to your door, this Top 10 list of vitamin and supplement brands is designed to meet your personal and health goals and align with your preferences, lifestyle, and budget. 

How We Found The Internet’s Best Vitamin and Supplement Brands

At Rank & Style, we rely on our data-driven algorithm to find and select the best options to shop in any category. This proprietary tool takes into account a range of data from user reviews and industry reports to editorial mentions and social media buzz to determine which products are at the top of their game. Case in point: our algorithm has rounded up the best vitamins and supplement brands on the market in a handy little list below. Keep scrolling to discover and shop the brands keeping you healthy and well in 2024. 

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January 3, 2025

Written By:Naomi Venerable

Product Expert:Georgia Jones

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Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.

The Rankings


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Needed

Best Supplements For Women

ABOUT THE BRAND
Needed is a women's health supplement brand focusing on holistic nourishment through science-backed formulas designed to support fertility, pregnancy, postpartum recovery, and overall wellness. Their products are made with clean, high-quality ingredients and are tailored to meet the specific needs of women at every stage of life.

MORE REASONS TO LOVE
All Needed's supplements are designed for easy absorption and are gentle on the stomach. Formulated with optimal doses of essential nutrients—such as folate, iron, and DHA—these products aim to support the health of both mothers and babies. Whether you are preparing for pregnancy or recovering during the postpartum period, Needed's products provide a trusted solution to help you feel your best. Plus, Needed is offering 25% off subscriptions through January 20th, so you can start your year right and save.


Seed

Best Supplements For Gut Health

ABOUT THE BRAND
Seed is a science-driven brand committed to delivering premium, clinically backed probiotics and prebiotics that support gut health and overall wellness. Their innovative formulas, including the highly-rated Daily Synbiotic, combine potent strains of probiotics with prebiotics to enhance digestion, boost immunity, and promote a balanced microbiome, making SEED a top choice for those seeking effective and sustainable gut health solutions.

BEST FOR
Seed id ideal for those seeking to support digestion, boost immunity, and achieve a balanced microbiome, particularly if you're looking for a daily supplement that combines both probiotics and prebiotics in one. Seed is also a great choice for people with specific dietary preferences, as their products are vegan, gluten-free, and sustainably packaged.


Bloom Nutrition

Best Tasting Supplements

ABOUT THE BRAND
Bloom is the creation of wellness influencer Mari Llewellyn. Inspired to empower women to take control of their health and wellness, Mari developed Bloom: high-quality, delicious health supplements designed to help everyone become their best selves.

MORE REASONS TO LOVE
Supplements and vitamins are often known for their unpleasant taste. However, with Bloom, flavor is one thing you'll never have to worry about. All of its supplements come in delicious, unique flavors that you won’t find anywhere else. This means you can enjoy every scoop while easily sticking to your wellness routine.


Nature Made

Best Supplement And Vitamin Range

ABOUT THE BRAND
Nature Made is a trusted name in wellness, with over 50 years of experience delivering high-quality, science-backed supplements and vitamins. The brand is dedicated to creating products that prioritize purity, potency, and affordability, making them a reliable choice for everyday health support.

BEST FOR
From immune-boosting Vitamin C and D3 to sleep-enhancing Melatonin and heart-health essentials like Fish Oil, Nature Made’s extensive range of supplements caters to a variety of wellness needs. USP Verified for quality and free from artificial colors and flavors, these products offer peace of mind for anyone looking to support their health with confidence.


Garden Of Life

Best Supplements And Vitamins For Immunity Support

ABOUT THE BRAND
Known for their commitment to clean, traceable nutrition, Garden of Life has set the standard for premium supplements made from real, whole foods. Their products are USDA Organic, Non-GMO Project Verified, and crafted with sustainably sourced ingredients, ensuring you can trust what you’re putting into your body.

MORE REASONS TO LOVE
When it comes to formulas, Garden of Life goes above and beyond by offering targeted solutions for everything from gut health to immune support. With innovative blends featuring vitamins, minerals, and probiotics, they’re perfect for anyone looking to enhance their wellness routine naturally and effectively.


AG1 By Athletic Greens

Best Foundational Health Supplement

ABOUT THE BRAND
AG1 is designed to replace the multiple supplements in your medicine cabinet with a comprehensive blend of nutrients in just one scoop. Every scoop meets your foundational health needs and contains your multivitamin, prebiotic, probiotic, antioxidants, superfoods, digestive enzymes, and more.

BEST FOR
Whether at home or on the go, this performance drink will simplify your routine to meet your whole body's needs. 


Hum Nutrition

Best Vitamins For Inner Beauty

ABOUT THE BRAND
Hum has an expansive selection of non-GMO, gluten-free, all-natural vitamins that'll help you reach your beauty goals. Whether you struggle with bad breakouts (like the brand's founder), brittle nails, split ends, or PMS, there's an option that's right for you.

MORE REASONS TO LOVE
Hum formulates all of its products without 12 harmful ingredients including artificial color, high fructose corn syrup, and artificial preservatives. 


Olly

Best Affordable Vitamins And Supplements

ABOUT THE BRAND
OLLY is not only one of the most affordable brands on the list, but it's also one of the few that offers gummy options for its vitamins. From hair and complexion to stress and sleep, there's a (yummy) supplement for just about any concern you may wish to target.

BEST FOR
OLLY makes it easy to shop for your vitamins. The site allows you to shop by ingredient or benefits to create a personalized nutritional plan that meets your specific set of needs. 


Thorne

Best Vitamins And Supplements With Educational Resources

ABOUT THE BRAND
Thorne creates science-backed formulas designed to help you live a longer, healthier life through personalized scientific testing and solutions. The site takes you through comprehensive tests that equip you with individualized data, educational resources, and personal recommendations that support your health goals. 

MORE REASONS TO LOVE
Thorne is trusted by top athletes like Dwayne Wade and Madison Keyes, so you know your performance and health-related goals are in good hands. 


Ritual

Best Vitamins Overall

ABOUT THE BRAND
Ritual is perfect for the minimalist who wants one do-it-all pill. While most multis on the market have upwards of 20 ingredients—most of which your body probably already gets enough of from food—this vitamin contains only the nutrients you need.

BEST FOR
Specific multivitamin offerings for women of all ages and life stages to support your daily nutritional intake. Ritual multivitamins are formulated with a patented nutrient delivery technology that provides optimal absorption.

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