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Laura Geller’s Makeup Is Designed for 40+ Skin—Here’s What to Try First

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This content is made in partnership with Laura Geller, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.

As fun as makeup can be, once you hit your 40s, the products and trends you’ve relied on for years might not deliver the same magic they used to. That’s why so many experts recommend revisiting and refreshing your beauty routine every few years. Your skin evolves with time, and your makeup should evolve with it.

Of course, easier said than done—figuring out which brands and products are worth the switch can be a struggle. That’s why we’re putting the spotlight on Laura Geller, a beauty brand that’s made for the skin you’re in right now.

Laura Geller celebrates beauty at every age, creating makeup specifically designed for mature skin. And while that mission may sound too good to be true in a beauty industry that often leans young, this brand walks the walk. From its exclusive Over 40 Club Kit to its commitment to featuring women over 40 in every campaign, Laura Geller is proudly pro-aging—and we love to see it. Because let’s face it: if you’re lucky enough to reach your 40s (and beyond), you deserve makeup that’s made for you.

Feelings aside, the products speak for themselves. Laura Geller has been a standout in the beauty world since 1997 for good reason. Whether you’re discovering the brand for the first time or circling back after a break, now’s the perfect moment to dive in. From a skin-perfecting primer to full-face makeup palette, keep scrolling to find the makeup must-haves that are perfect for updating your routine in your 40s and beyond.

All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.

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April 14, 2025

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laura geller

Laura Geller Baked Blush-n-Brighten Marbleized Blush

$32

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Laura Geller Baked Balance-n-Brighten Color Correcting Foundation

$38

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Laura Geller Spackle Skin Perfecting Primer

$36

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Laura Geller The Best of the Best Baked Face Palette

$69

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Laura Geller Double Take Baked Full Coverage Foundation

$38

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Laura Geller Kajal Longwear Eyeliner

$24

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Laura Geller Baked Balance-n-Glow Color Illuminating Foundation

$38

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Laura Geller Jelly Balm Hydrating Lip Color

$24

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Laura Geller The Ideal Fix Concealer

$28

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Laura Geller Baked Bronze-n-Brighten Multipurpose Bronzer

$36

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