Top 10 Tarte Must-Have Buys

WHY YOU NEED IT: While most primers can't do much more than prime, Tarte's is an over-achiever. It's infused with skin-loving ingredients like vitamins C and E, green bean extract, and mineral pigments, all of which work together to blur and fill the appearance of pores, fine lines, and wrinkles while prepping the skin for makeup.

FROM THE EXPERTS: In a consumer panel study of 34 women after one week, 100% said the appearance of their makeup was greatly improved by this primer. That's right—100%.

WHAT IT DOES: Shape Tape still has our hearts, but we'll make room on the list for this gem. Powered by Tarte's proprietary Rainforest of the Sea complex, this concealer serves as the ultimate defense system for the skin, protecting it from daily aggressors and preventing premature signs of aging.

BEST FOR: This concealer is made up of 20% water to deliver coverage and moisture simultaneously, so it's a great option for those with dry skin.

WHY YOU NEED IT: First of all, these brushes ring up at $35 even though they have a $125 value. Second, how cute are those snowflake details? We'll be buying a few sets—one for us and a few for stocking stuffers.

USERS SAID: "These brushes are so pretty and easy to use, and they apply all types of makeup. You can do so much with just these five brushes!"

LOVED FOR: Forget falsies—reviewers agree this mascara is even better. Just one coat is all it takes to achieve serious volume, length, and curl, and the 500+ bristle brush ensures every lash is completely coated without any clumps.

HELPFUL TIP: This mascara is ophthalmologist tested, so it's safe for sensitive eyes and contact lens wearers.

WHY YOU NEED IT: Just because summer's over doesn't mean your glow should be, too. Including six full-size cheek shades—four blushes, one highlighter, and one bronzer—this pretty palette is the best way to ensure your complexion stays sunkissed well into the fall season.

LOVED FOR: Thanks to Amazonian clay, these shades will stay on your cheeks all day long without streaking or fading. 

BEST FOR: Tired of taking off your face mask and seeing your lipstick come off along with it? Here's your fix. This matte lip paint is totally transfer-proof, and it comes in 24 gorgeous shades. Plus, unlike most mattes, this one nourishes and softens the skin with its featherlight formula.

USERS SAID: "This is my FAVORITE lip product. If I had the money, I would buy one in every color! It dries perfectly without drying out your lips, and it stays soft but doesn’t smudge off. Absolutely love!"

LOVED FOR: On top of providing serious coverage and sun protection, lasting all day, and controlling oil without causing dryness, this hardworking foundation somehow manages to feel like a second skin. Sign us up.

FUN FACT: This fan-favorite foundation is available in 40 shades, so finding the perfect match is a breeze.

WHAT IT DOES: Amazonian clay is the key here—it's what keeps this formula super soft and silky without sliding off your face. Genius, huh?

USERS SAID: "This is my holy-grail blush! I have oily skin, and this holds up very well all day. It doesn't break up, and the formula is buildable. I have the color Exposed."

WHY YOU NEED IT: Ever bought a palette that was so beautiful but so impractical? This isn't one of those. Every shade is both stunning and versatile enough for everyday use, so you're sure to get your money's worth. It's also infused with—you guessed it—Amazonian clay, so the shades are guaranteed to last at least 12 hours.

USERS SAID: "Love this palette. I don’t wear eyeshadow daily, but when I do I reach for this palette every time. I know this will last for years. The colours can be used for a natural look or more glam look. Eyeshadow lasts for about 6 hours in my experience."

WHAT IT DOES: There's a reason one of these concealers sells every 12 seconds (no, we're not kidding). 43% of each tube is infused with tape technology that instantly smooths and blurs fine lines and wrinkles like no other, and the application feels as nourishing as a moisturizer thanks to mango seed and shea butter.

USERS SAID: "I have tried many concealers that claim to be 'full coverage,' but this is the only one that DOES NOT CREASE!!! I have creases under my eyes, and this has never failed me! AMAZING!!!"