<div><img alt="Image credits: jcrew" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F90c0216e-7210612c-large-hero-image-template-2024-07-30t091632.118.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>There’s something to learn from fashionistas like <a href="https://www.rankandstyle.com/collections/sofia-richie" target="_blank">Sofia Richie Grainge</a> and Iris Apfel: Style isn’t limited to a certain age group. Whether you’re at the start of your twenties or <a href="https://www.rankandstyle.com/articles/online-shopping-sites-for-mature-womens-clothing" target="_blank">well into your fifties</a>, you can express yourself through what you wear. But rather than worrying about what’s “age-appropriate,” the key to dressing your best through every decade of life is knowing what you like and where to get it.</p>
<p>In order to help you with that last part, we asked our multi-generational team to tell us about the brands they can’t get enough of. Then, we audited our site to see which recommended retailers are frequently featured in our <a href="https://www.rankandstyle.com/top-10-list" target="_blank">Top 10 lists</a>. Ahead, we organized the results of this research into three sections (one each for twenty-, thirty-, and forty-somethings). So, grab your wallet and keep scrolling, because now is the time to discover something new and refresh your wardrobe.</p>
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According To Our Team Of Shopping Experts, These Are The Best Places To Shop For Clothes In Your 20s, 30s, And 40s

Places To Shop: 20s, 30s & 40s

<div><img alt="Image credits: nocca" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Ff3ac72ef-ec8d1d45-hero-(6).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p><em>This content is made in partnership with </em><strong><em>Nocca</em></strong><em>, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.</em></p>
<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 18px;font-family: freight-text-pro;">As much as we love a household name, there’s something so sartorially satisfying about stumbling upon an </span><a href="https://go.linkby.com/UUQZCMNW" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 18px;font-family: freight-text-pro;">unexpected find from a designer you’ve never heard of</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 18px;font-family: freight-text-pro;">. Often, these discoveries happen when we’re on vacation, casually browsing through boutiques in a far-flung land. However, for those times when travel isn’t an option, we often want someone to do the heavy lifting by curating the most </span><a href="https://go.linkby.com/UUQZCMNW" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 18px;font-family: freight-text-pro;">unique, high-quality pieces you can’t find anywhere else</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 18px;font-family: freight-text-pro;">. That’s exactly where </span><a href="https://go.linkby.com/UUQZCMNW" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 18px;font-family: freight-text-pro;">NOCCA</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 18px;font-family: freight-text-pro;"> comes in. From statement pieces by India’s Falguni Shane Peacock to elevated basics from Istanbul-based Yasemin Özeri, the new style platform features a </span><a href="https://go.linkby.com/UUQZCMNW" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 18px;font-family: freight-text-pro;">hand-picked selection from the world’s best independent designers</span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 18px;font-family: freight-text-pro;">.</span>&nbsp;</p>
<p><span style="font-size: 18px;font-family: freight-text-pro;">Below, discover more about Nocca and why it's the perfect place for luxury shopping.</span></p>
</div></div>

Introducing NOCCA, Your New Style Obsession From Net-a-Porter and Moda Operandi Alumna

The New Luxury E-Commerce Site To Know About

<div><img alt="Image credits: jane iredale" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F5443b025-93a6f8de-hero-(52).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p><em>This content is made in partnership with </em><strong><em>Jane Iredale</em></strong><em>, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.</em></p>
<p>If you have been a long-time Rank &amp; Style shopper, chances are you have come across a Jane Iredale product or two on our site. Jane Iredale has long been synonymous with clean beauty and high-performance cosmetics, earning a loyal following for its commitment to quality and skin-loving ingredients, as well as a featured spot in our own Top 10 lists. The brand's new <a href="https://go.linkby.com/JRZJNLKD" target="_blank">ColorLuxe Eye Shadow Sticks</a> continue this tradition, offering a versatile and innovative approach to eye makeup that's perfect for beginners and makeup enthusiasts alike. Lucky for all of us, Rank &amp; Style's very own Director of Content &amp; Brand had the opportunity to test one out for herself. Read on to discover all there is to know about Jane Iredale's biggest launch of the year, already gaining traction on TikTok, and get a first-hand review from someone who's tried it.</p>
</div></div>

There's A New Eye Shadow Stick In Town—And It's Going Viral

Product Review: Jane Iredale's ColorLuxe Eye Shadow Sticks

<div><img alt="Image credits: trashie" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F583909c9-94815821-large-hero-image-template-2024-06-24t211713.844.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p><em>This content is made in partnership with </em><strong><em>Trashie</em></strong><em>, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.</em></p>
<p>Did you know that up to 85% of used clothing ends up in landfills? Unfortunately, donation organizations and resale platforms have so much inventory that they often dispose of it through less-than-desirable means—typically exporting it to other countries since it is cheaper to ship it out than responsibly managing the excess inventory in the US. That’s leading to big problems for our environment.</p>
<p>While shopping smarter, shifting from regular fast-fashion buys to a capsule wardrobe, clothing swaps with friends, and rental clothing programs all help; it still isn’t enough. That’s where Trashie comes in.</p>
<p><a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fgopurebeauty.com%2Fproducts%2Fexclusive-offer-tighten-lift-neck-cream" target="_blank">Trashie</a> is a business on a mission to reduce garment and textile waste. They are experts in textile recycling and have created a fun, rewarding system to encourage consumers to <a href="https://go.skimresources.com?id=44078X1168413&xs=1&url=https%3A%2F%2Fgopurebeauty.com%2Fproducts%2Fexclusive-offer-tighten-lift-neck-cream" target="_blank">recycle responsibly</a> with The Take Back Bag.</p>
<p>Ahead, learn how Trashie works and what you can do today to make a better impact with your donation box while also earning some pretty awesome rewards.</p>
</div></div>

Meet Trashie, The Brand On A Mission To Make Recycling Clothes Fun (And Way Better For The Planet)

The New And Improved Way To Recycle Your Clothing

<div><img alt="Image credits: j.crew" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Ffdd6f5c2-c269c376-hero-(7).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>In case you need to hear it, here’s a reminder: Fashion knows no age. Let the likes of Tracee Ellis Ross (who turns 51 later this year) and Dame Helen Mirren (a stunning 77 years of age) reinstill in you a sense of personal style that, like wine, will only become more refined as time goes on. Because if Viola Davis can turn heads in <a href="https://s3.amazonaws.com/zweb-s3.uploads/ez2/wp-content/uploads/2023/05/GettyImages-1486938527.jpg" target="_blank">vibrantly-colored feathers</a> and sequins on the red carpet at the age of 57, you can definitely sport that new style you’ve been eyeing but have been hesitant to actually try on.</p>
<p>On that note, we hope you’re inspired to refresh your wardrobe this season, because it’s a great time to do it. It’s also the reason why we decided to create a guide of the best online stores where women in their 40s, 50s, and 60s shop regularly. This unofficial list of brands that cater to mature shoppers is better than ever, with new names joining the long-standing lineup of Talbot's, Chicos, Eileen Fisher, Garnet Hill, Karen Kane, and J.Jill. These retailers and brands offer universally flattering and on-trend pieces that are perfect for older women, no matter their style preferences. So, keep scrolling to learn more about these must-know brands and shop a few best-selling styles from each.</p>
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Here Are 10 Retailers And Brands To Shop If You're Looking For Stylish Clothing Made For The Mature Woman

The Best Online Shopping Sites For Women Over 50

<div><img alt="Image credits: noble panacea" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fc99fc1ad-f275a27e-hero-(2).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p><em>This content is made in partnership with </em><span style="color: rgb(97,97,97);background-color: rgb(255,255,255);font-size: 16px;font-family: Roboto, Helvetica, Arial, sans-serif;"><strong><em>Noble Panacea</em></strong></span><em>, which means we may earn a commission when you shop through these links. However, as always, the products featured on this page still adhere to our guiding principles and data-backed approach.</em></p>
<p>Noble Panacea is bringing forth a new era of <a href="https://go.linkby.com/QPILIPQQ" target="_blank">anti-aging skincare</a>, promising to transform your skin with the power of natural ingredients and cutting-edge science. This unique line of anti-aging skincare products was meticulously crafted by the 2016 Chemistry Nobel Prize Winner, Sir Fraser Stoddart, who dedicated 50 years of his life to molecular chemistry research. His patented OSMV™ technology, standing for Organic Super Molecular Vessel™,  encapsulates active ingredients, is 10,000x smaller than a skin cell, and delivers ingredients deep into the skin for maximum results.</p>
<p>Below, we spotlight one of Noble Panacea's top-performing products: <a href="https://go.linkby.com/QPILIPQQ/Exceptional-Overnight-Chronobiology-Doses-Refill/dp/B0CQRQ7M4Z?maas=maas_adg_4FB8747385373A2E47A74DD1FEA3A89A_afap_abs&ref_=aa_maas&tag=maas" target="_blank">The Overnight Chronobiology Peel</a>. Keep reading to learn more about this skin-enhancing peel and to shop the product for yourself.&nbsp;</p>
</div></div>

The Ultimate Luxury Skincare For Aging Skin—Developed By An Award-Winning Chemist

Get To Know: Noble Panacea

<div><img alt="Image credits: bareminerals" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fd81a4b87-17eb4f5f-large-hero-image-template-2024-05-20t135301.286.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p><em>This article is sponsored by </em><strong><em>bareMinerals</em></strong><em>, which means we received payment and may also earn a commission when you shop through these links. However—as always—the products featured on this page still abide by our guiding principles and data-backed approach.</em></p>
<p>Chances are you've heard of <a href="https://go.linkby.com/HNLLHFED" target="_blank">bareMinerals</a>, the beauty brand known for its iconic ORIGINAL Loose Mineral Foundation, the first makeup product to actively improve skin, with a formula so pure you can sleep in it. Today, bareMinerals is more committed than ever to providing clean, conscious, skin-improving cosmetics. Their cruelty-free, vegan formulas are clinically proven to improve skin texture and tone instantly and over time, and they’re safe for even the most sensitive skin.</p>
<p>With a clear vision, every product bareMinerals produces is designed with the mindset that the more you wear it, the more your skin improves. So, when we heard about the release of <a href="https://go.linkby.com/HNLLHFED" target="_blank">three new serums</a> from the brand, they were definitely worth reporting on.</p>
<p>Below, read on to discover what there is to know about bareMinerals' new Skin Rescue Serums. Backed by 10 years of research, these potent, sensitivity-minded serums are clinically proven to improve skin from the first drop, without irritation. Whether you're worried about dark spots or dry patches, we have all the information you need to help you choose the right one for your skin type and specific concerns.</p>
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These Clean, Targeted Serums Are Clinically Proven To Improve Skin At First Drop

Get To Know: bareMinerals Skin Rescue Serums

<div><img alt="Image credits: pur cosmedics" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Feb549614-3e6e3201-large-hero-image-template-2024-05-17t095135.397.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>If you're unfamiliar with the clean beauty brand PUR, it's time to get to know them. They are committed to using clean ingredients and creating formulas infused with skincare, ensuring customers get two-in-one benefits when incorporating PÜR Cosmetics into their daily routine. While skincare-infused makeup is a big trend today, PÜR has mastered this concept over the past 20 years as a brand founded on the importance of dermatologist-backed makeup that also benefits your skin.&nbsp;</p>
<p>Below, we've highlighted five of PÜR’s top-selling, versatile products. Keep reading to learn more about each bestseller, and visit <a href="https://go.linkby.com/SHIOUOGZ" target="_blank">PUR’s website</a> for video tutorials, skin-matching tips, and more.</p>
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Skincare-Infused Makeup Is The Next Big Thing—This Brand Has Been Doing It For Years

 Skincare-Infused Makeup From PÜR

<div><img alt="Image credits: proven skincare" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F0d000acb-7d3e0759-large-hero-image-template-(91).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p><em>This Curated Collection is sponsored by </em><strong><em>PROVEN</em></strong><em>, which means we received payment and may also earn a commission when you shop through these links. However—as always—the products featured on this page still abide by our guiding principles and data-backed approach.</em></p>
<p>When it comes to skincare, there is no one-size-fits-all solution. Our skin is unique and requires personalized care to achieve optimal health and radiance. This is where PROVEN comes in. PROVEN is a brand that takes a personalized approach to skincare, <a href="https://go.linkby.com/ASXLXSRO" target="_blank">creating customized products</a> that cater to your unique skin concerns.</p>
<p>PROVEN aims to revolutionize the skincare industry by providing personalized solutions backed by science. That's why PROVEN uses a proprietary algorithm that analyzes your skin concerns, lifestyle, and environment to create a personalized skincare regimen that caters to your specific needs. This means that you get <a href="https://go.linkby.com/ASXLXSRO" target="_blank">customized skincare products</a> that are tailored to your unique skin concerns rather than a one-size-fits-all approach.</p>
<p>So, how does it work? The first step is to take PROVEN's complimentary <a href="https://go.linkby.com/ASXLXSRO" target="_blank">3-minute Skin Genome Quiz™</a>, where you answer questions about your skin concerns, lifestyle, and environment. The quiz considers factors such as age, skin type, skin concerns, and lifestyle habits like technology use, sun exposure, and diet. Based on your answers, PROVEN’s Award-winning AI creates a personalized skincare regimen that includes a cleanser, day moisturizer, and night cream.</p>
<p>Below, we'll take a closer look at each of the three multi-functional products and I will share my experience with each product so you know what you can expect to recieve from PROVEN's complete skincare routine.&nbsp;</p>
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Meet The Skincare Brand That Completely Customizes Its Products To Your Unique Skin Concerns

PROVEN: A Personalized Approach To Skincare

<div><img alt="Image credits: jane iredale" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F60299673-1cede0d8-large-hero-image-template-(54).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>Whether you're a fan of a simple makeup routine or a pro at creating a full look, this season’s makeup trends are not only beautiful but also practical. From the natural radiance of <a href="https://go.linkby.com/GFZQCLFZ/products/smooth-affair-illuminating-glow-face-primer?_pos=1&_sid=1dd8ef980&_ss=r" target="_blank">pearl skin</a> to the subtle allure of <a href="https://go.linkby.com/GFZQCLFZ/products/hydropure-hyaluronic-lip-gloss?variant=39497884237964" target="_blank">naked lips</a>, these trends are designed to enhance your natural beauty. With the incorporation of Pantone’s color of the year, Peach Fuzz, and the adaptability of monochromatic makeup, you can easily personalize these trends to suit your skin tone, style, and preference.</p>
<p>To help guide you in the right direction, we partnered with our favorite clean makeup brand, Jane Iredale. Together, we have created an easy-to-shop roundup of the four key makeup trends and what you need to achieve them. Read on to learn more about how to get the look in just a few easy steps.</p>
</div></div>

4 Makeup Trends You’ll See Everywhere This Season And How To Achieve Them

Spring And Summer ‘24 Makeup Trends

<div><img alt="Image credits: ayr" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F6dbfbeff-7a199224-800x800-hero-image-2024-04-03t140445.526.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p><span style="font-size: 18px;font-family: aktiv-grotesk;"><strong>MEET THE BRAND: AYR</strong></span></p>
<p>Whether you are already familiar with <a href="https://www.rankandstyle.com/articles/ayr-button-down-review" target="_blank">AYR</a> or not, we believe it's only right to provide a glimpse into AYR's ethos before delving into our co-owner, Beth Zerdecki's review of their Pop Jeans. AYR, which stands for All Year Round, is a brand that produces clothing for consumers throughout the year. However, it is not just about the seasons; it's also about sustainability. AYR is dedicated to creating fashionable and timeless pieces designed to last, providing a dream capsule wardrobe from an easy-to-shop brand that you can feel good about supporting.&nbsp;</p>
<p>So, if you're looking for a new clothing brand to try that can help you build an everyday wardrobe and invest in pieces you'll be able to wear consistently, AYR is a great option, and The Pop Jeans would make an excellent first purchase. But more on that below.</p>
<p><span style="font-size: 18px;font-family: aktiv-grotesk;"><strong>THE POP JEANS REVIEW: </strong><strong><em>Thoughts from Rank &amp; Style's Co-Owner and CMO, Beth Zerdecki</em></strong></span></p>
<p>"I already own AYR’s best-selling <a href="https://www.rankandstyle.com/articles/ayr-button-down-review" target="_blank">The Deep End button-down shirt</a> and wear it more than anything else in my wardrobe (sweatpants aside), so it was only a matter of time before I decided to expand my AYR collection.&nbsp;</p>
<p>The Pop Jeans, a staple on Rank &amp; Style lists for years, is a style that has my friends raving. Priced at $225, they may seem like a splurge, but the quality and fit justify the investment. These jeans are not just a wardrobe staple but a testament to AYR's commitment to sustainable and timeless fashion."</p>
<p><em>From sizing to fit to fabric, keep reading to learn more details on The Pop Jeans.  </em></p>
</div></div>

I Finally Tried AYR’s The Pop Jeans—Here’s My Honest Review

Product Review: AYR The Pop Jeans

<div><img alt="Image credits: aesop" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fac34e96d-fcf25a0f-large-hero-image-template-(20).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p><em>This Curated Collection is sponsored by </em><strong><em>Aesop</em></strong><em>, which means we received payment and may also earn a commission when you shop through these links. However—as always—the products featured on this page still abide by our guiding principles and data-backed approach.</em></p>
<p>There’s nothing quite like the feeling you get after a <a href="https://go.linkby.com/AXWXADPG" target="_blank">luxurious facial</a> at the spa. You’re in a relaxed, blissful state, glowing from within, and your skin feels amazing. Unfortunately, most of us don’t have the budget to book daily in-clinic visits with a beautician (and let’s face it, that might be overkill for most skin types, anyway).&nbsp;</p>
<p>Instead, you need a way to replicate that spa experience from the comfort of your home—without breaking the bank.&nbsp;</p>
<p>Thankfully, our team was recently introduced to <a href="https://go.linkby.com/AXWXADPG" target="_blank">Aesop’s Lucent Facial Concentrate</a>. And we have all the reason to believe it could become your new favorite self-care staple. Read on to learn everything there is to know about this best-selling serum.</p>
</div></div>

This Best-Selling, Lightweight Serum Feels Like A Spa Facial In A Bottle

Product Review: Aesop Lucent Facial Concentrate Serum

<div><img alt="Image credits: butter london" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F49031b37-09e7da8a-800x800-hero-image-(87).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p><em>This article is sponsored by </em><strong><em>butter LONDON</em></strong><em>, which means we received payment and may also earn a commission when you shop through these links. However—as always—the products featured on this page still abide by our guiding principles and data-backed approach.</em></p>
<p>There’s nothing more disheartening than when your DIY polish job begins to chip, especially when it’s only been a couple of days since you painted your nails. That’s why it’s always a good idea—plus, important for overall nail health—to apply a quick <a href="https://go.linkby.com/DLDDMJZJ" target="_blank">base coat</a> before you get started. Thankfully, butter LONDON has just the product to solve all your at-home mani woes. Enter: <a href="https://go.linkby.com/DLDDMJZJ" target="_blank">Horse Power Nail Rescue Basecoat</a>, the solution to a long-lasting manicure that safeguards against future damage.&nbsp;</p>
<p>For the complete lowdown on what sets this award-winning base coat apart, read on to hear from our team of shopping experts.</p>
</div></div>

We’ve Found The Holy Grail Of Nail-Strengthening Base Coats

Product Review: butter LONDON Horse Power Nail Rescue Basecoat

<div><img alt="Image credits: cosmedix" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F9de7d57a-162c8ec3-800x800-hero-image-(85).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>Regardless of age, congestion or persistent acne can impact anyone's skin. With so many beauty products in the market, finding the one skincare product that consistently clears your face without damaging your skin can be challenging. Additionally, many products marketed for providing a 'deeper cleanse' contain harsh ingredients that suck the moisture out of your skin. That's why our team was intrigued when we came across <a href="https://wayward.com/s/2NuCmlIr" target="_self">COSMEDIX's new Clarity Skin Clarifying Serum</a>. This serum is packed with gentle and hydrating ingredients that work together to reduce skin imperfections. The best part? It's suitable for even the most sensitive skin types.&nbsp;</p>
<p>To give you a better understanding of how the product works, our team has put together all their thoughts and findings on the brand's <a href="https://wayward.com/s/2NuCmlIr" target="_self">Skin-Clarifying Serum</a>. You can find our verdict below.</p>
</div></div>

Finally, A Skin-Clearing Serum That Won't Dry Out Your Skin

Product Review: Cosmedix Clarity Skin-Clarifying Serum

<div><img alt="Image credits: thereformation" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F176a3f0a-c38c1890-800x800-hero-image-(19).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>In our TikTok-obsessed culture, it feels like trends come and go at the speed of light. A simple scroll through your feed exposes you to a non-stop marquee of oxymorons: Are we dopamine-dressing or embracing quiet luxury? Do we like coquette style or more androgynous looks? It’s confusing, hard to keep up with, and can cause chronic fashion brain freeze, but don’t worry—we’re here to help.</p>
<p>We set out to cut through the noise and determine what is truly trending in fashion in 2024. Our research revealed some surprising (and some not-so-surprising) results when it comes to what people are excited to wear and buy this year. We’ll dive deeper into our findings below, but here’s a hint: The early aughts revival is still going strong, and you should never underestimate the cultural influence of pop divas like Taylor Swift and Beyoncé.</p>
</div></div>

How To Embrace And Shop This Year's Most Popular Fashion Trends

2024 Fashion Trends

<div><img alt="Image credits: nuuly" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F2304dd0b-fb9c99a9-large-hero-image-template-2024-01-02t092551.951.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>Have you wandered into your closet recently, only to emerge shouting about how you have nothing to wear? Is there an event on your calendar that you’ve considered RSVPing “no” to all because you don’t have an appropriate ‘fit ready to go? Or, have you accidentally worn the same sweater and <a href="https://www.rankandstyle.com/top-10-list/best-butt-shaping-denim" target="_blank">jeans</a> combo to the office two Mondays in a row? If any of these situations apply to you, here’s a helpful suggestion: Try out a clothing rental service.&nbsp;</p>
<p>Just like the old days when Netflix used to send DVDs straight to your mailbox, clothing rental services ship ready-to-wear styles directly to your door. And while there used to be only a handful of names in this space, today there are dozens and dozens of services out there to choose from. Whether you need a floor-length designer gown for a special occasion or just a couple of <a href="https://www.rankandstyle.com/top-10-list/best-fleece-jackets" target="_blank">fleeces</a> and a pair of ski pants for an upcoming snowy vacation, there’s surely a rental service out there that would work for your budget and needs.&nbsp;</p>
<p>Ahead, learn everything there is to know about the 10 best brands in the rental subscription services industry, from the recognizable Rent The Runway to the niche Vivrelle.</p>
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The Best Places For Refreshing Your Wardrobe On A Consistent Basis—Sustainably

Best Clothing Rental Subscription Services 

<div><img alt="Image credits: u beauty" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fb1459688-09164002-large-hero-image-template-(43).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p><em>In partnership with </em><strong><em>U Beauty</em></strong><em>, our Co-Founder and CMO put the brand’s newly launched lip plasma to the test. Want to know if it lives up to its hype? Keep reading to find out her thoughts and honest product review.</em></p>
<p><span style="font-size: 18px;font-family: aktiv-grotesk;"><strong>MEET THE BRAND: U BEAUTY</strong></span></p>
<p>U Beauty is best known for their award-winning skincare line, which incorporates their patent-pending <a href="https://go.linkby.com/MCEOUCOX" target="_blank">Siren Capsule Technology</a>—a feature that allows the anti-aging ingredients to target the areas of your skin that need it the most. Created by Tina Craig, U Beauty is the result of her desire to find a simplified and highly effective skincare solution. When you shop at ubeauty.com, you will appreciate the streamlined offering of multi-functional products you can rely on for results.</p>
<p><span style="font-size: 18px;font-family: aktiv-grotesk;"><strong>THE LIP PLASMA REVIEW: "Finally, A Lip Treatment That Works For My Dry, Flaky Lips"</strong></span></p>
<p>A fan of U Beauty (I already use and love the resurfacing compound), I was excited to learn about the launch of their <a href="https://go.linkby.com/MCEOUCOX" target="_blank">Lip Plasma</a>. I have relatively thin lips <em>and</em> dry ones at that. I slather on lip masks every night for maintenance, but I have yet to find a product that improves my lips, so I had doubts about this product.&nbsp;</p>
<p>Let me get right to it—this miracle product works. After applying a coat to my lips (and just outside the lips at night, as recommended) before bed, I woke up with a visible difference. My lips were smoother and more moisturized than they had ever been.&nbsp;</p>
<p>While I’m thrilled with those results alone, I also have to mention the impact of the gloss for daytime wear. I use the <a href="https://go.linkby.com/MCEOUCOX" target="_blank">universal clear</a> at night but switch to a pigmented version for a bit of color in the daytime. Again, I’m thrilled with the results. Glossy, enhanced lips without the annoying burning feeling you get with most lip-plumping solutions.&nbsp;</p>
<p>I’ve been using the gloss twice daily for about a week now. While I can’t say I see a sustained difference in the volume of my lips, I am hopeful after reading the many rave reviews. Overall, I am pleased with the immediate results and plan to use the product regularly. The Plasma Lip Compound has officially made it onto my reorder list.</p>
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"I Tried U Beauty’s New Lip Plumper And Hydrator, And The Results Were Instant"

Product Review: U Beauty Plasma Lip Compound

<div><img alt="Image credits: butterlondon" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fc17ba85f-9a2deb51-large-hero-image-template-2023-08-30t165009.275.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>It's no secret that one of the biggest nail trends this fall is <a href="https://go.linkby.com/AQSAIMZZ/click-100405049-15592612?url=https%3A%2F%2Fwww.butterlondon.com%2Fcollections%2Fnew-now%2Fproducts%2Fboozy-chocolate-patent-shine-10x-nail-lacquer" target="_blank">deep brown shades</a> and earth tones, given the prevalence of the latte makeup craze and terracotta hues in stores. Even <a href="https://www.byrdie.com/fall-nail-trends-2023-7571432" target="_blank">Nailing Hollywood's CEO, Mazz Hanna</a>, notes that "earthy tones are always popular in cooler months, but this year, hot chocolate nails will be everywhere." Hanna even goes on to say, "Chocolate brown is a versatile and timeless shade that flatters all skin tones, nail shapes, and lengths, making it a simple trend to try at home."&nbsp;&nbsp;</p>
<p>Basically, it's safe to say we'll see many variations of this popular color on people's hands (pun intended). So, with that in mind, we're talking all things Butter London today—AKA your go-to destination for achieving the coveted "It" manicure right from the comfort of your home. With an impressive array of nail treatments, <a href="http://go.rankandstyle.com?id=44078X1145106&xs=1&url=https%3A%2F%2Fwww.butterlondon.com%2Fcollections%2Fnail-tools" target="_blank">essential tools</a>, and the gorgeous new polish shade "<a href="https://www.butterlondon.com/products/boozy-chocolate-patent-shine-10x-nail-lacquer" target="_blank">Boozy Chocolate</a>," Butter London has everything you need to elevate your fall nail game.&nbsp;</p>
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From Polish Remover To Trending Fall Hues, Butter London's Manicure Essentials Make At-Home Manicures Possible

Your Guide To Achieving Fall's It Mani

<div><img alt="Image credits: cosmedix" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F0a08096e-6cb8536f-large-hero-image-template-(28).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>For many of us, preventing premature aging and getting that <a href="https://fave.co/3tpEcoI" target="_blank">‘lit-from-within’ glow</a> is right at the top of our skincare wish lists. However, achieving both at once can prove surprisingly challenging.&nbsp;&nbsp;</p>
<p>Many <a href="https://fave.co/3tpEcoI" target="_blank">powerful anti-aging products</a> focus solely on long-term results, usually at the expense of day-to-day aesthetics. So, we end up filling our beauty cabinets with endless potions and lotions, trying to mitigate the redness and dryness from active ingredients.</p>
<p>The good news is you no longer have to make the trade-off between ‘current you’ and ‘future you.’ With just two simple products, you can get the best of both worlds and unlock a youthful, radiant complexion.&nbsp;</p>
<p>Driven by a desire to provide gentle, clinically proven, and cruelty-free skincare solutions, <a href="https://fave.co/3tpEcoI" target="_blank">COSMEDIX</a> is known for its <a href="https://go.linkby.com/HRDLZRKY" target="_blank">multitasking products</a> that actually get results. The clean beauty company has ‘skinimalism’ down pat with its highly effective, <a href="https://fave.co/3tpEcoI" target="_blank">two-step skincare routine</a>. This particular product duo exfoliates, hydrates, and treats the skin—eliminating the need for a complicated regime.</p>
<p>So, if you’re ready to downsize your skincare collection without sacrificing results, read on to learn about this dynamic duo from COSMEDIX.&nbsp;</p>
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This Two-Step Routine Is The Shortcut To Glowing Skin

The Skincare Dynamic Duo From COSMEDIX

<div><img alt="Image credits: quince" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F708ed507-0ef3269c-800x800-hero-image-(3).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>In a perfect world, one could wear loungewear but look like they’re decked out in designer clothing from head to toe. But of course, we don’t live in a perfect world, and looking put-together usually requires <em>some</em> sort of sacrifice in the comfort department.</p>
<p>That said, in the midst of a global pandemic that took us from eight hours of sitting at a desk in restrictive trousers to eight hours of sitting on the couch in sweatpants, it’s safe to say many of us have raised our standards when it comes to workwear. Whether you’re working from home or back in a corporate setting, there’s a good chance comfortable nine-to-five attire is a higher priority than ever—especially when it comes to something as timeless and versatile as the black pant.</p>
<p>Enter: Quince. The sustainable brand may have initially caught the world’s attention with its impressively affordable cashmere sweaters and washable silk pajamas (ranked #2 and #7 on our Top 10 lists, respectively), but it’s quickly risen in popularity across an abundance of other categories—workwear in particular. And after seeing the Ultra-Stretch Ponte Straight Leg Work Pants rank #6 on our list and receive over 1,500 reviewers touting them as “fabulous,” “flattering,” and “amazingly comfortable,” we knew we had to take them for a spin ourselves. Read on for our full review after an in-office try-on session.</p>
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The $40 Wardrobe Staple That Feels Like Leggings And Looks Like Pants

Product Review: Quince Ultra-Stretch Ponte Straight Leg Work Pant

<div><img alt="Image credits: quince" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Ffa495b74-f5e8aea5-large-hero-image-template-2023-03-21t134808.830.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>Any woman with a standard office job knows the go-to’s for buying workwear—Banana Republic and Ann Taylor for affordable options, Vince for luxury ones, and perhaps Nordstrom for a little of both. However, there are plenty of brands and retailers out there that aren’t necessarily workwear-specific but still have <em>lots</em> to offer when it comes to office-ready pieces.</p>
<p>To prove exactly that, we utilized our insider shopping knowledge and rounded up a list of 10 destinations you might not be considering for high-quality workwear but definitely should be. Whether your dress code skews more creative and laidback or ultra-formal, you’re clocking in on Zoom, or you’re heading to the office, refer to the list ahead to inspire your next Monday-to-Friday purchase—just in time for a spring workwear refresh.</p>
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12 Brands & Retailers You Might Not Be Considering For High-Quality Workwear—But Definitely Should Be

Best Women's Workwear Brands

<div><img alt="Image credits: grandecosmetics" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fb867bd01-bbf799e7-large-hero-image-template-2023-08-05t103012.575.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p><em>In partnership with </em><strong><em>Grande Cosmetics</em></strong><em>, our Director of Editorial &amp; Brand put the brand’s newly launched makeup remover, GrandeVANISH, to the test. Want to know if it lives up to its hype? Keep reading to find out her thoughts and honest product review.</em></p>
<p>It's no secret that Grande Cosmetics is a well-known brand that has gained popularity for its <a href="https://howl.me/ckzTcejE97R" target="_blank">groundbreaking lash-enhancing serum</a> as well as other beauty products that deliver exceptional results. Therefore, when <a href="https://howl.me/ckzTcdGxleH" target="_blank">Grande Cosmetics</a> released their new makeup remover, <a href="https://go.linkby.com/XOMFPNMK" target="_blank">GrandeVANISH</a>, with claims of a no-tug and hydrating formula, our team was naturally intrigued. In the market for a new makeup remover herself, our Director of Editorial &amp; Brand decided to purchase GrandeVANISH to try it out and see if it lives up to its claim. After applying a full face of makeup, she shares her experience with the product, providing all the information you need to decide if GrandeVANISH is worth purchasing.</p>
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Introducing The New Makeup Remover Everyone Should Buy Next

Product Review: GrandeVANISH 

<div><img alt="The Skin Expert&#x27;s Guide To Anti-Aging" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Farticle%2Feb%2Fc5%2Fanti-aging-tips_WWBbwyG.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div><p>The world of anti-aging skincare is an oversaturated one, to say the least. There are countless products and procedures out there that promise to fight fine lines, fade dark spots, and bring back the bounce and radiance we had in our teen years, and the process of figuring out what works and what doesn’t can leave you with nothing but a little irritation and a lot of questions. Want to know what ingredients are best for banishing fine lines or how to get rid of those pesky sunspots once and for all? Lucky you—we went straight to the source to get some answers.</p>
<p>Ahead, we’re covering your most burning questions about anti-aging skincare thanks to the help of two experts, Renee Rouleau and Celeste Hilling. From the exact products you should be using to when and how you should be using them, read on for their best advice.</p>
<p><strong>MEET THE EXPERTS:</strong></p>
<ul>
<li><a href="https://www.instagram.com/reneerouleauskincare/?hl=en" target="_self">Renee Rouleau</a> is a celebrity esthetician and trusted skincare expert based in Austin, TX, whose clients include Demi Lovato and Lili Reinhart. She is also the founder of her eponymous <a href="http://go.rankandstyle.com?id=44078X1145106&xs=1&url=https%3A%2F%2Fwww.reneerouleau.com%2F" target="_self">skincare line</a>, which consists of an extensive range of products formulated for each unique skin type.</li>
<li><a href="https://www.instagram.com/celestehilling/?hl=en" target="_self">Celeste Hilling</a> is a trusted skin expert and the CEO, co-founder, and product formulator of <a href="http://go.rankandstyle.com?id=44078X1145106&xs=1&url=https%3A%2F%2Fwww.skinauthority.com%2F" target="_self">Skin Authority</a>, where she’s applied her background in technology to developing a new category of health-inspired skincare.</li>
</ul>
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The Skin Expert's Guide To Anti-Aging

Your Most Burning Questions About Anti-Aging Skincare, Answered By The Industry's Top Experts

<div><img alt="Image credits: lyma skincare" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F524b7d10-59edc246-800x800-hero-image-(57).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>LYMA Skincare is not an ordinary skincare brand. Unlike other skincare products that focus solely on reducing the signs of aging, <a href="https://fave.co/3ZkqaRw" target="_blank">LYMA Skincare</a> takes a unique approach by targeting the root causes of skin aging. Their secret weapon? Epigenetics. This science is all about how our genes function and how external factors can impact them. By understanding this, <a href="https://fave.co/3ZkqaRw" target="_blank">LYMA Skincare</a> has developed a formula that can reverse the aging clock and address the underlying factors that cause our skin to age. And it works. <a href="https://fave.co/3rb2IJC" target="_blank">Dr. Graeme E. Glass</a>, a plastic surgeon and associate professor, praises LYMA Skincare, saying, "LYMA Skincare is formulated to be the most effective topical product on the market, bar none." From their life-changing supplement to their powerful at-home laser and newly released skincare set, LYMA is proving to be one of the most transformative skincare brands. In fact, celebrity fans, including Gweneth Paltrow, Kim Kardashian, and Hailey Bieber, have already been using it regularly and loving the results.&nbsp;</p>
<p>In short, LYMA is the brand to know if you're serious about anti-aging skincare and want to take action without visiting the dermatologist's office regularly. Shop their products below and visit LYMA.com to learn more.</p>
<p><em>This Curated Collection is sponsored by LYMA Skincare, which means we received payment and may also earn a commission when you shop through these links. However—as always—the products featured on this page still abide by our guiding principles and data-backed approach.</em></p>
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This Science-Backed Skincare Brand May Have Just Unlocked The Secret To Younger-Looking Skin—Here's What You Need To Know

Get To Know: LYMA Skincare

<div><img alt="Image credits: meridian" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F315003b8-d6075b56-large-hero-image-template-2023-05-18t191544.962.png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>When it comes to traditional razor shaving, many individuals face common pain points that can make the experience uncomfortable—and, well—annoyingly painful. In fact, if you didn't know, there are even seven commonly known pain points that occur when using a razor. These include razor burns, cuts and nicks, ingrown hairs, razor bumps, dryness, sensitivity, and the time-consuming nature of traditional shaving.&nbsp;</p>
<p>Fortunately, innovative grooming brands and companies are producing tools and products that offer solutions to these challenges.</p>
<p>Today, we'll be exploring one of these brands, in particular, that's leading the way in personal hair grooming, <a href="https://fave.co/3r4xjbX" target="_blank">Meridian</a>. At Meridian, they believe hair is hair, and the 'right way' to groom should be left up entirely to you. This is why they're on a mission to help people revamp their routines with their <a href="https://fave.co/46cH1Yn" target="_blank">high-tech grooming tools and products</a>, more specifically, their <a href="https://fave.co/3sX3NFG" target="_blank">made-for-everyone trimmers</a>—which help to alleviate the above pain points, providing a more comfortable and efficient grooming experience. Interested in learning more? To show you exactly what we're talking about, we'll be going into depth about all the issues one faces with shaving and just how a Meridian trimmer will make you rethink using your razor.&nbsp;</p>
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Meet The Innovative Trimmer That Alleviates The 7 Most Common Pain Points For Shaving

Meridian Grooming: One Trimmer To Rule Them All

<div><img alt="Image credits: cosmedix" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fd325ef53-66849a42-800x800-hero-image-(22).png&amp;w=640&amp;q=75" height="500" width="500"/><div><p>Are you feeling overwhelmed by the endless skincare trends flooding social media? We totally get it. It can be tough to know which products are worth trying and which to skip. That's why we're excited to partner with <a href="https://go.linkby.com/QUUGADWT" target="_blank">COSMEDIX</a>, a cruelty-free skincare brand committed to delivering gentle and effective solutions for all. Whether you're looking to jump on the latest trends or stick with the basics, COSMEDIX has you covered. To make things even easier, we've rounded up four simple yet powerful skincare trends to try, paired with our top product picks from COSMEDIX. Plus, we've thrown in a few extra goodies we know you'll love. So sit back, relax, and get ready to achieve your best skin yet!</p>
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Unlock Your Best Skin Yet: Discover The Top Skincare Trends And Product Picks From Cosmedix

Trendsetting Skincare

<div><img alt="These Major Retailers Make It Easy To Support Black-Owned Businesses" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Farticle%2F41%2Fd7%2Fsupport-black-owned-businesses_JO2Ezru.jpg&amp;w=640&amp;q=75" height="500" width="500"/><div><p>This probably goes without saying, but major retailers have a major influence on what succeeds in the fashion world. With a reach as big as theirs, they can skyrocket brand awareness, sell products by the thousands, and change <em>everything</em> for an emerging brand—especially when that brand is Black-owned.</p>
<p>So although BIPOC businesses represent just a small fraction of the retail industry, it’s easier than ever to celebrate them and support them thanks to big names like Nordstrom, Shopbop, and Sephora, who are actively spreading the word.</p>
<p>Ahead, we’re breaking down the details on these retailers, along with six others that are doing an excellent job of empowering Black communities and creators through dedicated storefronts, founder spotlights, donations, and more. Scroll on to see the list and shop them in celebration of Black History Month.</p>
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