Brooklinen: The Internet's Favorite Sheets (and More!)

Soft, featherweight luxury fabrics that feel like butter against your skin? We were obviously intrigued. Since debuting more than a decade ago, Brooklinen has made its straight-out-of-Williamsburg take on fabrics synonymous with quality, comfortable bedding. However, what started as the original "dupe" brand for sheets used at luxury hotels for a fraction of the price is now the go-to brand for sleep enthusiasts, homebodies and minimalists alike. The internet's first true luxury-bedding copycat is now the brand everyone else is trying to copy.

Brooklinen's entry onto the luxury linens market was a complete disruption for customers who had no choice but to pick between spending thousands on high-end bedding and settling on box-store designs. The brand's more recent pivot to a total lifestyle brand means that you can now overhaul your full at-home aesthetic to chic, crisp and city-ready cool by shopping the complete home and apparel collection on the Brooklinen store. Yup, that well-rested, pampered feeling that you get from a night in Brooklinen sheets can now carry over to every part of your day.

Posts you've seen on social media have probably made you wonder if the internet's favorite sheet company can really live up to the hype. We're spilling the tea all over these sheets in our Brooklinen review.

The Brooklinen Aesthetic: Effortless Comfort Meets Modern Cool

In an era of try-hard bedding brands that offer scratchy, limp fabrics that don't hold up after a tussle with the washing machine, the substantiality of Brooklinen's designs is what sets the brand apart. This was the first brand to re-create the feeling of sinking into a crisp, professionally made bed at home every night. Devotees of Brooklinen sheets have come to expect hotel-worthy luxury at mid-tier prices. When you shop during a promotion, things can even get into full-on budget territory.

This is a brand that understands the cozy, minimalist and refined aesthetic. Brooklinen's understated-luxury aesthetic focuses on crisp white bedding, neutral palettes and effortlessly chic home essentials. This makes mixing and matching so easy!

Everything You Need for a Dreamy Home

While Brooklinen started with premium sheets that brought the luxury-hotel experience to your bedroom, the brand has expanded from its legendary sheets to other categories. The Brooklinen store is now a one-stop shop for a full suite of home essentials. You can easily mix and match your pieces, so you'll never make design "noise" in your home.

If you find it challenging to put a bedroom together, Brooklinen bedding bundles let you save around 20% on complete bedding sets. You can also shop by fabric based on your sleep style. In the bathroom, Brooklinen lets you re-create a spa effect with its ultra-plush, soft-to-the-touch towels and bathmats. Like bedding, bath sets are available by the piece or in bundles that create a coordinated and comfy room for you.

Brooklinen uses the same top-quality fabrics that people fell in love with a decade ago to create its resort-level pajama sets, lounge pants and breezy t-shirts. Everything comes full circle with mood-setting home décor, candles and furniture accents.

What Put Brooklinen on the Map?

Brooklinen grew from an unknown Williamsburg-based fabric company to a wildly popular lifestyle brand with a little help from its flagship products. Brooklinen's best-sellers got where they are because they all pass the all-important feel test.

The Luxe Sateen Sheet Set

Brooklinen's all-time best-selling product, the Luxe Sateen Sheet Set is a cult favorite that's loved for its soft, smooth and glossy feel. Each piece consists of 100% long-staple cotton for a perfect balance of smooth-weave softness and durability that works all year long.

Classic Percale Sheets

Ideal for hot sleepers, Brooklinen's crisp and breathable cooling percale sheets feel like sleeping in your favorite button-down shirt. These sheets use 100% long-staple cotton with a clean-looking matte finish.

Super-Plush Towels

These Turkish cotton bath towels offer cloud-like, spa-quality thickness without the designer price you'd expect. They are warm, comforting and so plush to the touch!

Cloud Cotton Robes

Let Brooklinen dress you in a super-plush robe that feels like a dream after a nice shower. Brooklinen clothing gets the crown for pulling off the lazy-morning-chic aesthetic. Meant to drape over your body like a warm hug from a cloud, this social media sensation is perfect for long mornings with your favorite coffee and a good book.

Who Shops at Brooklinen?

While Brooklinen's Williamsburg roots could have easily boxed this brand into the trendy category, the quality of its fabrics and approachable designs have made it a transcendent brand. Everyone from your grandmother to your favorite influencer wants to wrap themselves in Brooklinen.

Of course, the brand's core base consists of minimalists and design lovers. The cool, clean look of Brooklinen perfectly captures simplicity without veering into that "sad beige" territory that we're all trying to get away from. Of course, not everyone is in it for the looks. Self-proclaimed homebodies who yearn to make their beds and homes feel like sanctuaries enjoy the pampered feel of the brand's fabrics.

While we hesitate to call Brooklinen trendy simply because its quality level sets it apart from other influencer-loved products, we can't deny that it's a big hit with millennials and Gen Z shoppers who love a good direct-to-consumer find grabbed from Instagram or TikTok. Finally, a good portion of classic luxury-seeking shoppers have pivoted to Brooklinen. They've figured out that it's easier to order from the Brooklinen store than to deal with department-store markups and out-of-stock products.

Brooklinen Price vs. Value Breakdown

What are we looking at with pricing for Brooklinen sheets, towels, housewares and clothing? While pricing for premium cashmere bundles can go as high as $475, most sets made with Brooklinen's signature high-quality cotton cost between $125 and $275. At around $120 per set, the luxury sheets are great for treating yourself or presenting as a gift. Towel bundles start as low as $90.

By using the longest, finest long-staple cotton and a signature three-over-one weave, Brooklinen creates linens that are far more substantial than bedding from most popular retailers. It's the thickness and plushness that create that packed, full look that you see on beds at luxury hotels. These fabrics also hold up beautifully wash after wash compared to bedding and towels made with synthetic fibers.

If you're price-conscious, there are several things to know about how to save when buying from Brooklinen. In May, the company runs the Brooklinen Birthday Sale offering 25% off most products. There are also several friends and family events and holiday sales throughout the year offering anywhere from 20% to 40% off. With promotions happening randomly, getting on the Brooklinen email list is the best way to figure out when to pounce on the things in your cart. Shipping is always free on orders over $100. 

Here's a breakdown of what pricing can look like before discounts:

• Sheet sets: $79-$300
• Bed bundles: $200-$500
• Duvet covers: $90–$350
• Towel sets: $60–$200
• Loungewear: $60–$400
• Bathmats and shower curtains: $29-$200

While Brooklinen is definitely a value brand, it's not fair to call it a budget brand because items are generally more expensive compared to what you'd find at discount big-box retailers. However, Brooklinen is far more affordable than designers like Frette and Boll & Branch that offer comparable products.

If You Love These Brands, You'll Love Brooklinen

If you're ready to convert your bedding or bath towels because you're looking for a better deal, Brooklinen's quality is going to feel on par if you're already a fan of some popular luxury brands. In fact, Brooklinen's products are comparable to the percale, sateen, organic cotton, linen, brushed cotton and cotton cashmere collections from some of the most upmarket bedding brands around. 

Brooklinen will definitely be a favorite brand if you like:

• Parachute: Brand enthusiasts favor Parachute for its "colorful" neutrals and soft, comfortable linens with the right amount of heft. While lightweight and breathable, Parachute sheet sets have a crisp, slightly rough finish that keeps them cool.
• Boll & Branch: Customers enjoy luxury organic cotton bedding with ultra-minimalist designs. Fair Trade USA certifies their products.
• Riley Home: In addition to selling bedding and bath bundles designs for coolness and comfort, Riley Home has a collection of beloved multilayer coverlets and throws.
• Cozy Earth: For hot sleepers, Cozy Earth's temperature-regulating bamboo viscose bedding with moisture-wicking properties is great.
• Buffy: This brand's lineup of neutral-toned bed sheets, comforters and duvets uses a cooling, soothing fabric derived from eucalyptus trees.

The Brooklinen Story

Why can't we all fall asleep feeling like we've checked into a luxury hotel for the night? It's the question behind Brooklinen's origin story. Vicki and Rich Fulop launched the brand after a vacation stay at a luxurious suite in Las Vegas inspired them to find luxury bedding that wouldn't break the bank. Brooklinen's direct-to-consumer model lets you shop the full collection online for the best price without chasing down products at department stores.

Why We're Obsessed With Brooklinen

Brooklinen's curated collections make styling your house or apartment effortless. With so many variations of classic neutrals to choose from, these looks never feel like they're too much.

It's also incredible to crawl into linens that feel like they belong on a bed at a luxury resort while knowing that you paid so much less than what luxury brands charge. With Brooklinen collections staying true to their neutral aesthetic with each new addition, it's easy to see why so many customers keep going back to convert more and more of their home essentials to Brooklinen.

The Verdict: Should You Invest in Brooklinen?

Only if you want to fall asleep in hotel-quality bedding every night! Even if you're not shopping for a new sheet set, Brooklinen's plush towels and ultra-cozy loungewear give that spa sensation as you're padding around your home. Brooklinen is the perfect brand if you want to bring your home's cozy factor up a few notches without feeling guilty about splurging.