Meet VIVAIA—The Eco-Friendly Shoe Brand You Need to Know About

We’ve found the vegan footwear brand your feet—and your sense of style—have been craving. Shopping for shoes can be tough, especially if you care about comfort, design, and sustainability. That’s where we come in. At Rank & Style, we cut through the clutter with data-backed recommendations, so you can skip the endless scrolling and head straight for the best picks.

Enter VIVAIA: a brand that delivers style and comfort without compromise. Known for its commitment to sustainable materials and waste-reducing production methods, VIVAIA is redefining what eco-friendly footwear looks—and feels—like. The best part? These shoes are surprisingly affordable, often costing less than what you’d find at a typical department store.

Ahead, we’re introducing you to VIVAIA and all the reasons why it’s quickly becoming a must-know name for style-savvy, sustainability-minded shoppers.

What Does VIVAIA Sell?

VIVAIA may have made its name with stylish, sustainable shoes, but the brand offers more than just footwear. Its growing lineup of accessories makes it easy to round out your wardrobe with pieces that are both eco-friendly and fashion-forward. Whether you're shopping for a closet refresh or adding new staples to your rotation, VIVAIA’s collection covers the bases.

Footwear

VIVAIA's innovative design principles create luxury-quality shoes that are so comfortable to wear. Even people who don't necessarily shop based on sustainability flock to the brand for arch support, flexibility, and durability. Of course, we're sold on VIVAIA's use of sustainable materials, including recycled plastics, bio-based yarns, herbal insoles, and natural rubber. It all comes together with a knitting technology that creates seamless, lightweight shoes.

VIVAIA's footwear collection offers dressy, sporty, and everything in between. The full lineup includes flats, sneakers, sandals, and boots. To see the charm embodied by this brand, look no further than the VIVAIA Pointed-Toe Kitten Heels with a soft, stretchy fit and knit upper woven from recycled plastic. For flats, we're fans of VIVIAIA's iconic round-toe embroidered loafers, which are available in several cute designs and colors. For sporty looks, the all-day sneakers and slip-on sneakers go perfectly under everything from joggers and leggings to shirtdresses and midi skirts.

Accessories

VIVAIA’s lineup of bags, totes, and crossbodies blends preppy polish with earthy appeal. The Lightweight Tote and Bucket Bag stand out as versatile, commuter-friendly options that offer impressive durability for a non-designer price. We also appreciate that these bags are crafted from recycled ocean plastics, transformed through sharp, intricate detailing into pieces that look anything but recycled. The brand’s $79-and-under crossbody bags, in particular, could easily pass for styles that cost four times as much.

And the icing on the cake? VIVAIA also offers removable, swappable shoe charms—an easy, playful way to personalize your favorite pair.

VIVAIA’s Vibe: Stylish, Sustainable, and Totally Comfortable

VIVAIA pulls off office-meets-weekend looks like no shoe brand we know. Its modern and minimalist aesthetic offers sleek designs that are appealing to shoppers who appreciate good staples when they find them. While we first fell in love with VIVAIA for workday shoes, we soon learned that the brand also has plenty of styles for sporty, casual, and going-out looks.

VIVAIA's fashion-forward, detail-rich designs hooked us. However, we never anticipated just how comfortable and practical footwear that looks this cute could be. The support and cushioning on even the slenderest, willowiest of VIVAIA's shoe designs impressed us. Additionally, all the high-quality, long-lasting materials in VIVAIA's shoes and accessories are made with sustainability and eco-friendliness in mind.

The History of VIVAIA

Jeff Chan launched VIVAIA in the United States in 2020 as an everyday footwear brand that supports eco-friendly comfort and style. It has since become a global label with customers and suppliers in more than 61 countries.

VIVAIA's origin story involves Chan observing his wife's 200 pairs of shoes. Most of them were killing her feet, and a mission was born: to create sustainable footwear that was also comfortable and fashionable.

VIVAIA's cutting-edge 3D knit technology enables different designs for all foot sizes and shapes using millions of recycled water bottles!

Who Shops at VIVAIA?

Down-to-earth VIVAIA has a posh clientele. Yes, these are the shoes that Selena Gomez, Jenna Ortega, Julia Roberts, Katie Holmes, Aubrey Plaza, Scarlett Johansson, and Emma Roberts have all been snapped in. Let's call these the unofficial errand-running shoes of Hollywood. However, these stars also show up pretty frequently at press events in VIVAIA sandals and tall boots.

While gorgeous enough for A-list stars, VIVAIA shoes are priced for shoppers who want to make more environmentally friendly choices because they prize sustainability as much as style. Anyone who wants to jump on trendy shoes that are also comfortable gets excited about this brand. We especially love that VIVAIA's timeless looks are hooking everyone from eco-savvy college students to seasoned professionals seeking the sharpest office looks.

How Much Does VIVAIA Cost?

Many core VIVAIA shoe styles fall between $50 and $80. Yup, basic mall prices for the same shoes worn by the biggest stars. 

Here's how the cost breaks down by style:

• Flats: $59–$129
• Loafers: $69–$130
• Heels: $79–$159
• Sandals: $87–$129
• Sneakers: $97–$129
• Boots: $97–$229
• Mules: $59-$79

VIVAIA offers eco-friendly, ultra-quality products at a more affordable price than many traditional sustainable fashion brands. Aside from ongoing sales and discounts, shoppers can save on gorgeous shoes with a VIVAIA promo code. Overall, quality and durability make VIVAIA shoes perfect for shoppers who appreciate good value for the money.

Brands That Are Similar to VIVAIA

While VIVAIA enjoys rarified air as the top eco-friendly shoe brand, it has some solid company. Shoppers looking for eco-conscious footwear brands with similar styles and price points as VIVAIA may also be drawn to:

• Allbirds:
  For sneakers and athletic shoes, Allbirds feels slightly interchangeable with VIVAIA. We especially like canvas Allbirds sneakers that throw '90s vibes. While the brand's sporty footwear is priced just a pinch higher than VIVAIA, Allbirds shares the same commitment to sustainable and ultra-affordable shoes made from recycled materials.
• Everlane:
  Offering minimalist designs emphasizing sustainability and transparency, Everlane has tons of office-ready shoes that share VIVAIA's approach to ethical fashion.
• Veja:
  Veja's socially conscious sneakers have our hearts. The brand is as committed as VIVAIA to sustainable production and eco-friendly materials.
• Toms:
  By far the most popular socially conscious footwear brand, Toms offers comfortable, boho-preppy sandals, flats, espadrilles, and heels.

Why Rank & Style Loves VIVAIA

VIVAIA makes gorgeous shoes that are 100% vegan and eco-friendly—two things that are hard to come by in the fashion world. As editors, we know all too well how easy it is to feel shoe-closet guilt when most brands prioritize mass production over sustainability. That’s why VIVAIA's mission stands out. Even the brand's name nods to its thoughtful approach: the double “V” and “A” highlight its diverse shoe designs, while the double “I” represents the recycled plastic bottles used to create them.

Beyond its commitment to the planet, VIVAIA checks all the boxes for style, comfort, and affordability. The brand proves that sustainable doesn’t have to mean skimpy—every pair we’ve tried feels substantial and thoughtfully designed. Whether it’s the sleek ballet flats or sporty slip-ons, VIVAIA strikes a rare balance between sophistication and wearability. Plus, with styles often priced under $100, it's no surprise the brand has built a following that spans everyone from celebrities to everyday shoppers.

A Brand Built on Loyalty

VIVAIA also earns top marks for its glowing reputation among customers. Thousands of five-star reviews and a 4.7-star rating on Trustpilot point to a clear theme: stylish, comfortable shoes at a fair price. Add in a 30-day free return and exchange policy, and it’s easy to see why shoppers keep coming back. As the brand grows, it’s refreshing to see that VIVAIA hasn’t compromised on its quality or core values—something we admire as much as the shoes themselves.

Questions About VIVAIA

Where can I buy VIVAIA shoes?

The easiest way to order VIVAIA shoes is directly through the brand's official website. Retailers like Nordstrom and Dillard's also sell select VIVAIA designs.

Does VIVAIA have a physical store?

While VIVAIA is available in several department stores inside malls nationwide, finding a VIVAIA location is a little harder. VIVAIA has only a flagship store at 68 Prince St. in New York City's SoHo neighborhood, where in-person customers can consult with shoe experts.

Can I wash VIVAIA shoes?

It depends on the collection. VIVAIA sells both machine-washable and non-washable shoes. A wash bag on "delicate" with cold water is necessary for shoes that can go in the machine. Insoles should either be replaced or washed separately. All other shoes should be cleaned using a VIVAIA cleaning kit. No VIVAIA shoes are intended for the dryer.

Do VIVAIA shoes have arch support?

VIVAIA shoes generally have more cushioning and support than traditional flats and sneakers. Every pair of shoes features VIVAIA's unique padded insoles. VIVAIA Arch Pro sandals are designed with superior arch support. The brand also sells wide-foot-friendly shoes.