Top 10 Self Tanners
The Ultimate List of Self-Tanners That Will Give You a Totally Natural Glow
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When thinking (or daydreaming as one does now) about summer, a few signature scents come to life—barbecue, salty ocean air, and for the beauty-obsessed, self tanner. Of all the skincare essentials, it’s the one most synonymous with warm weather. While soaking up the sun can have its perks, too much exposure can lead to irritation, premature aging, and other skin concerns. That’s where self tanner comes in—it delivers the bronzed look you love without the harmful effects of UV rays. Even better? The right self tanner gives you full control over your glow, allowing you to customize your shade, build your tan gradually, and avoid the unwanted redness and peeling that can come from sunbathing.
That said, not all self tanners are created equal. The wrong formula can leave you with streaks, patchy color, or an orange tint that’s anything but natural-looking. Choosing the best self tanner for your skin tone, budget, and application preference—whether it’s mousse, lotion, serum, or mist—can make all the difference in achieving a seamless, long-lasting glow. To make your search easier, we’ve rounded up the internet’s top-rated self tanners, from drugstore must-haves to expert-approved formulas that cater to every skill level.
Our Method for Finding The Best Self Tanners
Like all of our Top 10 lists, this guide is powered by our data-driven ranking algorithm, which sorts through beauty editor reviews, customer ratings, and social media buzz to bring you the absolute best. Whether you’re a first-timer or a seasoned self-tanning pro, these top-rated picks promise a flawless, sunless glow—no streaks, no stress, just results.
February 20, 2025
Written By:Nikki Brown
Product Expert:Georgia Jones
Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.
The Rankings
Tanologist Hydrating Gradual Tan Lotion
Overall Score
4.6
10
Tanologist Hydrating Gradual Tan Lotion
4.41
2120 User Reviews
5
Best Seller
3
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Self Tanner for a Sun-Kissed Glow
THINGS TO KNOW
This ultra-hydrating gradual tan lotion is perfect for those who prefer a buildable, natural-looking glow. Infused with skin-loving ingredients like aloe vera and vitamin E, it nourishes while delivering a streak-free tan that develops over time.
ADDITIONAL DETAILS
Designed for all skin tones, this lightweight, fast-absorbing formula blends seamlessly and won’t transfer onto clothes or sheets. Plus, it’s vegan, cruelty-free, and dermatologist-approved for even the most sensitive skin.
Cruelty Free
Clean Beauty
Tan-Luxe The Gradual Illuminating Gradual Tan Lotion
Overall Score
4.65
09
Tan-Luxe The Gradual Illuminating Gradual Tan Lotion
4.21
2912 User Reviews
5
Best Seller
4
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Gradual Self Tanner
INGREDIENTS YOU’LL LOVE
Here’s a newbie- and busy body-friendly formula that can be applied to the face and body. The texture is a blend of oil and lotion that requires no rinse, and delivers color in as little as one hour. It also includes the brand’s exclusive Cellutone Complex, which breaks down fat cells to gradually decrease the appearance of cellulite.
SOMETHING ELSE TO KNOW
While a lot of self-tanners require clean and dry skin before application, Tan-Luxe ask that you be lightly moisturized before applying this lotion.
Cruelty Free
Jergens Natural Glow Instant Sun Sunless Tanning Mousse
Overall Score
4.75
08
Jergens Natural Glow Instant Sun Sunless Tanning Mousse
4.38
35719 User Reviews
5
Best Seller
4
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Drugstore Self Tanner
THINGS TO KNOW
This fan-favorite tanning mousse delivers an instant, natural-looking bronze that deepens within hours. Its airy, tinted formula makes application foolproof, helping you achieve a streak-free glow with minimal effort.
ADDITIONAL DETAILS
Available in Light Bronze and Deep Bronze shades, this self-tanner features odor-blocking technology and dries quickly without feeling sticky. For best results, use a tanning mitt and allow the formula to fully develop before showering.
Cruelty Free
Tan-Luxe The Body Illuminating Self-Tan Drops
Overall Score
4.75
07
Tan-Luxe The Body Illuminating Self-Tan Drops
4.31
6850 User Reviews
5
Best Seller
4
Industry Recognition
4
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Body Self-Tanning Drops
THINGS TO KNOW
With this quick and easy-to-use formulation, achieving a sun-kissed glow has never been easier. It seamlessly blends with any moisturizer or body butter. Simply add a few drops to your favorite body hydrator, and this innovative formula will effortlessly give you a natural-looking, hydrated, and radiant golden tan.
PROMISING REVIEW
"These tanning and illuminating drops are perfect for those of us that just can’t seem to get it right when applying self tanning products at home. No matter what I always end up with a streak here and there and no matter how much I exfoliate, my knees, elbows and ankles wind up darker than the rest of my body. Not with these drops though. I put between 4-8 drops in my moisturizer and a subtle, glowy tan develops the rest of the day. There is no awful smell, you can customize the color to as dark or as light as you want, and the illuminating effect makes your skin look SO healthy!"
More Colors
Cruelty Free
Bondi Sands Self Tanning Foam
Overall Score
4.75
06
Bondi Sands Self Tanning Foam
4.53
44566 User Reviews
5
Best Seller
4
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Nourishing Self Tanner
INGREDIENTS YOU’LL LOVE
Some of the best self-tanning brands and products hail from Australia, including this internationally known best-seller. Bondi Sands was one of the first brands to create a vegan self-tanning formula that also includes trusted ingredients for addressing dryness and sensitivity-prone skin. This one is enriched with aloe vera, coconut, glycerin, and panthenol.
SOMETHING ELSE TO KNOW
This is a classic self tanner, which means you should apply to dry skin with a tanning mitt and leave on anywhere from one to six hours before rinsing off.
More Colors
Cruelty Free
Beauty By Earth Self Tanner
Overall Score
4.8
05
Beauty By Earth Self Tanner
4.33
23677 User Reviews
5
Best Seller
4
Industry Recognition
4
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Self Tanner on Amazon
THINGS TO KNOW
This Amazon best-seller is such a good moisturizer, its tanning abilities are just the icing on the cake. To top it all off, you'll actually be able to pronounce the ingredient list—the DHA (aka the darkening ingredient in most self tanners) is free of chemical additives and only contains natural ingredients like aloe, shea butter, and sugar cane.
APPLICATION TIP
Because of the thick consistency, many users like to mix this formula with their favorite moisturizer for easier application.
More Colors
St. Tropez Self Tan Express Advanced Bronzing Mousse
Overall Score
4.85
04
St. Tropez Self Tan Express Advanced Bronzing Mousse
4.47
16236 User Reviews
5
Best Seller
5
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Quick-Dry Self Tanner
THINGS TO KNOW
You know those times when you waited to the last minute to get ready only to discover your body was in dire need of a tan? Yea, we've all been there. Luckily, this self tanner is made for those exact moments. Featuring a quick-dry formula, you'll skin will be glowing in just an hour after application.
ADDITIONAL DETAILS
If you're one who also hates the typcial tropical smell found in self tanner, we have good news: this one is accompained by a mood-boosting fragance.
Cruelty Free
Coco & Eve Sunny Honey Bali Bronzing Foam
Overall Score
4.85
03
Coco & Eve Sunny Honey Bali Bronzing Foam
4.49
18455 User Reviews
5
Best Seller
5
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Body-Firming Self Tanner
INGREDIENTS YOU’LL LOVE
If you’re looking for a self-tanner with anti-aging benefits but are wary of tanning agents, Coco & Eve’s formula will put you at ease. It’s one of the few products to use an all-natural DHA agent, in addition to natural antioxidant and a proprietary blend that addresses lack of skin firmness.
SOMETHING ELSE TO KNOW
The formula is also made with a green-grey base that helps prevent orange tones upon application.
More Colors
St. Tropez Self Tan Classic Bronzing Mousse
Overall Score
4.85
02
St. Tropez Self Tan Classic Bronzing Mousse
4.53
29865 User Reviews
5
Best Seller
4
Industry Recognition
4
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Self Tanning Mousse
INGREDIENTS YOU’LL LOVE
St. Tropez has a lot of self-tanning formulas, but its best-selling classic formula continues to be the most popular. Suitable for all skin types and free of that infamous self tanner smell, the water-based formula is refreshingly minimal with a combination of natural tanning agents and nourishing properties like glycerin and jojoba esters.
PROMISING REVIEW
“When I say I have tried practically every self tanner, I’m not exaggerating. Some might say I have a small addiction to self tanner;). I always come back to St. Tropez. It is one of the few that leaves an actual golden tone on the skin, rather than the orange that most other tanners leave. Goes on evenly, and most importantly, no harsh self tanner smell!! It’s the best! The mousse is my favorite!!!”
Cruelty Free
Loving Tan 2 HR Express Self Tanning Mousse
Overall Score
4.95
01
Loving Tan 2 HR Express Self Tanning Mousse
4.57
9873 User Reviews
5
Best Seller
4
Industry Recognition
5
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Self Tanner Overall
THINGS TO KNOW
A potent formula that yields results after a single use. Loving Tan 2HR Express Mousse instantly provides color and develops into a deeper tan, washable after 2 hours.
PROMISING REVIEW
"I love this self tanner, by far one of my favorites i've ever used. This has been my go to for 3+ years now and it has never failed me! Creates such a beautiful color and goes on very smoothly/evenly! I definitely recommend this tanner."A powerful formula that delivers results in just one use. Loving Tan 2HR Express Mousse provides instant color and develops into a deeper tan, easily washable after 2 hours.
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