In 2024, it’s easy to get overwhelmed by the sheer amount of options out there when it comes to makeup. With new product lines popping up left and right, who know what’s good and what’s just trending on TikTok? Well, we do. And we’re using our insider knowledge to help you discover a makeup kit that will refresh your routine.
Why Buy A Makeup Kit?
Makeup kits are a good way to familiarize yourself with brands you haven’t bought from before. Beauty companies often bundle together their best sellers and offer them to shoppers at a discount—it’s a great deal for them and you.
Makeup kits can also help you establish a new daily routine. Whether you want a natural finish or you’re into more dramatic looks, there’s definitely a makeup set on the market that can help you accomplish that. Not to mention, makeup sets always make a good gift for the skincare- and beauty-obsessed individuals in your life.
How We Found The Internet’s Best Makeup Kits
When we say “insider knowledge,” we’re referring to data. Our Top 10 lists are built with the help of our ranking algorithm, a tool that uses information from reviews, best-seller lists, social media, and more sources to determine what’s actually worth recommending to our readers. Ahead, see which makeup kits made the final cut with top-rated sets from names like Fenty, Glossier, Saie, and goop Beauty.
July 26, 2024
Written By:Sierra Rogers
Product Expert:Georgia Jones
Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.
The Rankings
Fenty Beauty Fenty Face: Build Your Own 4-Piece Bundle
Overall Score
4.1
10
Fenty Beauty Fenty Face: Build Your Own 4-Piece Bundle
3.5
2 User Reviews
5
Best Seller
3
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Build-Your-Own Makeup Kit
WHAT'S INCLUDED
This four-piece kit comes with Fenty's best-selling foundation, highlighter, and setting powder. It also has the Match Stix Skinstick, which you might recognize from our roundup of the 10 best contour sticks.
WHO IT'S GOOD FOR
This makeup kit is a good choice for beginners. It has everything you need to create a baseline look.
More Colors
Cruelty Free
E.l.f. Cosmetics Glow All Out Halo Glow Bundle
Overall Score
4.15
09
E.l.f. Cosmetics Glow All Out Halo Glow Bundle
4.3
8 User Reviews
2.1
Best Seller
0
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Drugstore Makeup Kit
WHAT'S INCLUDED
At just over $50, this set is a deal. It includes heavy hitters from e.l.f.'s Halo Glow collection. There's contour, blush, highlighter, setting powder, and a glow-boosting base. Plus, it comes with a teardrop-shaped puff for a smooth application.
WHO IT'S GOOD FOR
If you like a dewy, shimmery finish, this is a great makeup kit for you.
More Colors
Cruelty Free
Saie The Do It All Duo
Overall Score
4.15
08
Saie The Do It All Duo
5
2 User Reviews
2.1
Best Seller
0
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Makeup Kit For Dewy Skin
WHAT'S INCLUDED
The Do It All Duo set includes a tinted SPF moisturizer and a liquid highlighter. It's a combo that provides a natural, effortless look while giving your skin a boost of hydration.
WHO IT'S GOOD FOR
If you're new to the Saie brand, this is the perfect place to start. But beware: It could be the start of an obsession.
More Colors
Cruelty Free
Clean Beauty
Charlotte Tilbury Sofia's Confidence-Boosting Makeup Kit
Overall Score
4.2
07
Charlotte Tilbury Sofia's Confidence-Boosting Makeup Kit
4.4
70 User Reviews
2.5
Best Seller
3
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Glam Makeup Kit
WHAT'S INCLUDED
This luxury makeup kit from Charlotte Tilbury is packed with goodies. It has six faves handpicked by Sofia Tilbury (CT's makeup artist niece). So, what's in the lineup? A shimmery primer, mascara, lip liner, lipstick, a creamy eyeshadow, and an eyeshadow palette with four warm, high-shine shades.
WHO IT'S FOR
With a value over $200, this makeup set is an investment. It's also a great gift option for the makeup-obsessed loved ones in your life.
More Colors
Goop Beauty The French-Girl Essentials Kit
Overall Score
4.2
06
Goop Beauty The French-Girl Essentials Kit
4.5
2 User Reviews
2.1
Best Seller
3
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best French-Girl Makeup Kit
WHAT'S INCLUDED
goop Beauty's French-Girl Essentials Kit is a trio of hardworking products. There's the Featherlash Lifting Serum Mascara, the Colorblur Glow Balm (a multitasking, pigmented hero), and the brand's best-selling clear lip balm.
WHO IT'S FOR
If you like a low-maintenance routine, this makeup kit is perfect for that. It won't give you a dramatic look, but it will make you feel beautiful even when you're dropping off the kids or running to the store.
Cruelty Free
Clean Beauty
Jones Road The 101 Set
Overall Score
4.25
05
Jones Road The 101 Set
4.4
81699 User Reviews
3.3
Best Seller
3
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Complexion Makeup Kit
WHAT'S INCLUDED
The star of The 101 Set is The Face Pencil, a buildable concealer stick that comes in enough shades to highlight, contour, and cover. This set allows you to choose two shades of The Face Pencil and it includes mascara and Miracle Balm (which is exactly what it sounds like).
WHO IT'S FOR
Whether you're unfamiliar with Jones Road or you're a superfan of the brand, you'll love The 101 Set. This makeup set is ideal for beginners who want to get to know the magic of The Face Pencil.
More Colors
Cruelty Free
Clean Beauty
RMS Beauty 5 Minute Clean Routine
Overall Score
4.3
04
RMS Beauty 5 Minute Clean Routine
4.9
14 User Reviews
5
Best Seller
0
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Clean Makeup Kit
WHAT'S INCLUDED
Everything you need to start a clean makeup routine is included with this kit. You've got concealer, mascara, lip gloss, a brow pencil, and RMS's beloved Super Natural Radiance Serum (a glowy, skin-protecting base).
WHO IT'S FOR
Skincare enthusiasts will love this makeup set—the shimmery SPF primer is a great addition to any routine.
More Colors
Cruelty Free
Clean Beauty
Tower 28 Essentials Set
Overall Score
4.3
03
Tower 28 Essentials Set
4.7
4043 User Reviews
3.3
Best Seller
3
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Makeup Kit For Travel
WHAT'S INCLUDED
This is an all-in-one makeup set with tinted sunscreen, mascara, blush, lip gloss, and a refreshing facial spray. On Tower 28's website, this set has over 3,000 5-star reviews.
WHO IT'S FOR
Tower 28's Essentials Set is a great travel makeup kit. The SOS Rescue Spray provides relief for irritated, dehydrated skin during long flights.
More Colors
Cruelty Free
Clean Beauty
Glossier The Makeup Set
Overall Score
4.35
02
Glossier The Makeup Set
4.6
412 User Reviews
2.8
Best Seller
4
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Essentials Makeup Kit
WHAT'S INCLUDED
It's as easy as one, two, three. Or in this case, Boy Brow, Lash Slick, Cloud Paint. The Makeup Set combines Glossier's three best sellers. Together, they're enough to start an easy makeup routine.
WHO IT'S FOR
The Glossier fans will always appreciate this trio, but it's also a good makeup set for beginners. Here's a tip: The Cloud Paint can double as a lip tint.
More Colors
Cruelty Free
Merit Beauty Five Minute Morning
Overall Score
4.55
01
Merit Beauty Five Minute Morning
4.5
2 User Reviews
2.1
Best Seller
4
Industry Recognition
4
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Makeup Kit Overall
WHAT'S INCLUDED
Our algorithm's pick for the best makeup kit on the internet is Merit's Five Minute Morning set. The lineup includes a multitasking complexion stick, a tinted balm, mascara, a highlighter, and the brand's favorite blending brush (Brush No. 1).
WHO IT'S GOOD FOR
This makeup set lives up to its name. Those tight on time will appreciate the convenience of the handheld highlighter and complexion stick.
More Colors
Cruelty Free
Clean Beauty
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