Top 10 Drugstore Mascaras

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If there's one makeup product we can agree almost everyone uses daily, it’s mascara. The beauty bag staple is famous for drawing attention to the eyes by providing instant lift and definition to lashes. 

However, when it comes to buying mascara, it can be difficult to find a high-quality formula with a more affordable price tag.

Luckily, you don’t have to purchase a high-end mascara from a luxury brand to achieve your lash goals. There are numerous types of mascaras that you can find at any drugstore or pharmacy—and we’ve used our unique, data-driven algorithm to determine the best ones to purchase. Ahead, you'll find tried-and-true classics and some new and exciting finds. Most importantly, these mascaras are all under $10—so you can be sure to find something that works with your budget. Whether you’re looking for a big volume boost or simply something waterproof, we’ve got you covered with our roundup of the best drugstore mascaras for bold and beautiful lashes below.

And, we didn't just stop there. In true Rank & Style manner, we made sure to provide you with all the information you need when it comes to making a confident purchase decision. Read on to discover the major differences between high-end and drugstore formulas as well as shop and choose the right drugstore mascara for your lashes.

High-End Mascara vs. Drugstore Mascara

It’s the eternal question: is luxury makeup worth the price tag, or is it comparable to drugstore products?

It all depends on what you aim to get out of your mascara, as well as what you’re willing and able to spend. If you're on a tighter budget, it’s probably best to stick with a more affordable product. If you’re new to makeup, it may be better to practice and experiment with something less costly; that way, you can build your skills and learn your preferences before splurging on a luxury product. However, if you have the budget for it, are trying to achieve a specific look, or are a mascara master, it may be worth your while to indulge in something from a luxury beauty brand.

Furthermore, there may be some quality differences between affordable and luxury mascaras. Cosmetic chemist Ni’Kita Wilson notes that luxury brands can use “high-end ingredients that drugstore mascaras cannot afford.” This can result in a better designed-brush or higher-quality formula that makes a luxury mascara a worthy investment. However, Wilson also warns that “this may not be the case across all luxury brands,” and that drugstore mascaras can also be highly effective.

Is Expensive Mascara Worth It?

A luxury mascara isn’t always worth the price tag. A product may be more expensive, but that doesn’t automatically mean it’s better than a more affordable product. Like budget options, there can be a lot of variety in the quality of luxury mascaras. However, there’s no guarantee that a pricier product will truly be better. If it is, investing in that mascara may be worth it—but if not, you’ll end up spending more money than you need to.

That being said, there’s absolutely nothing wrong with splurging on luxury beauty products. If you find high-end mascara easier to work with or better for your lashes, then it’s totally worth it! Just know that you don’t have to spend a lot of money on mascara to get bold and beautiful lashes.

How To Choose The Right Mascara

In the makeup aisle of your local drugstore, you’ll find dozens of different types of mascara. This selection can be overwhelming if you aren’t fully prepared. Before heading out, consider the following:

Learn Your Lashes: First and foremost, you should know what type of eyelashes you have. Are they thin or thick? Straight or curled? Dark or blonde? Short or long? If you know what your lashes are naturally like, you’ll be better equipped to pick something that suits your needs.

Find The Right Formula: What type of experience do you want from your mascara? Are you looking for something you can use with your favorite pair of falsies? Is it important that your mascara is vegan or natural? Do you wear contacts or have sensitive eyes? There are special and uniquely-designed formulas for a variety of purposes, so don’t settle for something that doesn’t work for you.

Wonder About The Wand: There are a number of different wand shapes to choose from. While that may seem like a marketing gimmick, it can actually affect how the mascara coats your lashes. It’s also important to consider whether your wand shape complements the formula you’ve chosen. With the right combination, you can maximize the effectiveness of your mascara.

Contemplate The Color: Mascara comes in all different colors. While a classic black mascara will always be in style, you may want to try something new. For something subtle, go for brown, navy, or dark purple mascara. If you feel bold, experiment with a bright or unexpected color, like pink, yellow, or green.

Consider Your Collection: Think about what other types of mascara you already have. Is it time for something new or different? Further, consider what kind of eye makeup you plan to use it with. Do you have a new eyeshadow palette to play with, or will you be pairing this mascara with your favorite eyeliner for everyday use? If you know how you plan to use it with your other products, it’ll be much easier to narrow things down.

It can take time and patience to pick the perfect mascara—especially when price is of the utmost importance. If you aren’t sure where to start, try one of our favorites. Backed by reviews, best-seller lists, editors, beauty gurus, and more, we can pretty much guarantee you that you'll find one that fits within your budget and makes your lashes stand out. 

Love our 10 Best Drugstore Mascaras list? Then we think you’ll really enjoy our 10 Best Eyeshadow Sticks! Opening image: @lorealparis