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Looking for the latest, greatest eyebrow product? A particular favorite in the beauty world right now is brow gels. These easy-to-use and quick-to-apply gels are used to keep eyebrow hair in place while providing a bit of thickness, texture, and a subtle tint of color. They're great for those who like a more natural-looking brow, as well as those who love a bold and dramatic look. And thanks to their rise in popularity over the years, they can be found at both drugstores and local cosmetics counters alike.
While they don’t pack as much punch as a brow pencil, a small amount can still hold your hairs down indefinitely and keep them looking fresh all day long. Plus, their flexible wands and delicate formulas make them ideal for framing your face and sealing in additional brow products, like powders and pencils, as a final step in your beauty routine—just be sure not to use too much product so there’s no stickiness or flaking.
Ready to know which brow gels you should be buying? We've got you covered below.
How We Found The Best Brow Gels
With hundreds of brands to choose from, it can be difficult finding one that’s right for you. However, thanks to our unbiased data-driven algorithm, we were able to find the top-rated and highly-reviewed products that will check all your boxes and fit within your price range. Ahead, we're breaking them down so you know exactly which brow gels are taking the cosmetic industry by storm and the ones you're pretty much guaranteed to love.
June 1, 2023
Written By:Rank & Style
Product Expert:Georgia Jones
Top 10 Lists serve as unbiased shopping guides to the most trusted product recommendations on the internet. Products are scored and ranked using an algorithm backed by data consumers find most valuable when making a purchase. We are reader-supported and may earn a commission when you shop through our links.
The Rankings
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Wunder2 Wunderbrow Long Lasting Eyebrow Gel
Overall Score
4.25
10
Wunder2 Wunderbrow Long Lasting Eyebrow Gel
4.1
32050 User Reviews
3.3
Best Seller
4
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Long-Lasting Brow Gel
WHY PEOPLE LOVE IT
Unique PermaFix Gel technology gives you long-lasting, flexible, and natural-looking color for days.
HELPFUL TIP
This gel has a heavier tint so be sure to use a light hand during application to achieve the exact color you desire.
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L'Oreal Paris Unbelieva-Brow Tinted Waterproof Brow Gel
Overall Score
4.25
09
L'Oreal Paris Unbelieva-Brow Tinted Waterproof Brow Gel
4.14
22979 User Reviews
3.3
Best Seller
4
Industry Recognition
0
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Waterproof Brow Gel
WHO IT'S FOR
Never fear fitness fanatics. Your brows will never fade in a workout again since this formula is both sweat-resistant and waterproof.
HELPFUL TIP
This brow gel includes three different types of applicators: one to fill brows in, one to shape them, and a final one to comb through hairs at the finish.
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NYX Professional Makeup Tinted Brow Mascara
Overall Score
4.5
08
NYX Professional Makeup Tinted Brow Mascara
4.39
23115 User Reviews
3.3
Best Seller
4
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Drugstore Brow Gel
WHY PEOPLE LOVE IT
This mascara gives your brows texture, shape, and the perfect amount of color.
HELPFUL TIP
Choose from five different shades for the most natural look.
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Hourglass Arch Brow Volumizing Fiber Gel
Overall Score
4.5
07
Hourglass Arch Brow Volumizing Fiber Gel
4.49
922 User Reviews
3
Best Seller
4
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Flexible-Hold Brow Gel
WHY IT MADE THE LIST
Thanks to the fiber-gel formula, this brow product is a must-have for flexible hold and building up to the exact look you want.
WHO IT'S FOR
Create all kinds of brow looks, whether it’s soft and natural or bold and dark, with this dual-sided brush that features both short and long bristles.
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Cruelty Free
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Milk Makeup Kush Fiber Brow Gel
Overall Score
4.55
06
Milk Makeup Kush Fiber Brow Gel
4.5
2076 User Reviews
3.3
Best Seller
4
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Clean-Beauty Brow Gel
WHO IT'S FOR
Those who prefer cruelty-free beauty products—MILK MAKEUP is dedicated to being a 100% vegan beauty brand.
WHY IT MADE THE LIST
The fibers in this formula add volume, thickness, and conditioning oil for full and long-lasting brows.
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Cruelty Free
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Anastasia Beverly Hills Tinted Brow Gel
Overall Score
4.55
05
Anastasia Beverly Hills Tinted Brow Gel
4.32
6043 User Reviews
3.3
Best Seller
4
Industry Recognition
4
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Tinted Brow Gel
WHY PEOPLE LOVE IT
Get ready for your brows to take center stage, this formula is packed with light-reflecting pearls to give you just a touch shimmer to your hairs.
WHO IT'S FOR
Worried about flaking? Don't be. This brow gel dries smoothly without unwanted fading or marks.
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Cruelty Free
Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel
Overall Score
4.65
04
Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel
4.4
1001 User Reviews
5
Best Seller
4
Industry Recognition
3
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Volumizing Brow Gel
WHAT IT DOES
This innovative eyebrow gel is designed to enhance and transform your eyebrows with ease, providing a natural-looking tint and volumizing effect.
WHY IT MADE THE LIST
When it comes to tinting, Air Brow delivers exceptional results. Available in a range of shades to suit various hair colors and skin tones, this tinted gel effortlessly fills in sparse areas and adds depth and dimension to your brows. Additionally, the precise brush applicator allows for easy control, ensuring even distribution and a seamless, natural finish.
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Cruelty Free
Clean Beauty
Glossier Boy Brow
Overall Score
4.7
03
Glossier Boy Brow
4.4
4577 User Reviews
3.3
Best Seller
5
Industry Recognition
4
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Natural-Looking Brow Gel
WHY PEOPLE LOVE IT
The long-lasting hold of this gel has a tight grip on reviewers who say it leaves brows looking natural and defined for hours at a time.
USER REVIEW
“I used to fill in my eyebrows every day but ever since I bought boy brow, I stopped needing to fill them in. I initially thought that I was going to fill them in and use boy brow over it, but I literally do not need to at all. I LOVE it.”
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Cruelty Free
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Anastasia Beverly Hills Strong Hold Clear Brow Gel
Overall Score
4.85
02
Anastasia Beverly Hills Strong Hold Clear Brow Gel
4.43
10572 User Reviews
5
Best Seller
5
Industry Recognition
4
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Clear Brow Gel
WHO IT'S FOR
This flexible, lightweight formula can tame even the thickest of brows without weighing them down.
ABOUT THE BRAND
Anastasia Soare launched Anastasia Beverly Hills inspired by artistry, innovation, and education to create an international community providing revolutionary beauty products.
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Cruelty Free
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Benefit Cosmetics Gimme Brow Volumizing Fiber Gel
Overall Score
4.9
01
Benefit Cosmetics Gimme Brow Volumizing Fiber Gel
4.62
26191 User Reviews
5
Best Seller
5
Industry Recognition
4
Social Buzz
About Our Scoring System
In order for any product to be featured on Rank & Style, it must first meet the requirements set by our algorithm—a vetting process that allocates points based on consumer and industry data to score and rank products within a given category.
Best Brow Gel Overall
WHO IT'S FOR
The small brush and buildable tint help to create an even, consistent look, perfect for anyone who wants a precise and defined brow.
WHY PEOPLE LOVE IT
The seamless application helps to add more definition and volume in just a few swipes.
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The Latest
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