Top 10 Affordable Swimwear Brands

OLD NAVY: Meet your new secret weapon for scoring the season’s trendiest swim on a budget. The materials are comparable in quality to far more expensive brands, and it won’t cost you a dime over $50 for a matching set.

ATHLETA: You’re probably already familiar with Athleta’s insanely good activewear (we’d replace all our pants with Powervita leggings, TBH), but did you know they also have a swim collection that’s 85% sustainable? Couple that with the size range that caters to petite, plus-size, and tall gals, and you’ve got yourself a winner.

J.CREW: Some swim brands will just always be tried-and-true, and J.Crew is one of them. The retailer has a range of styles, sizes, and silhouettes to choose from, and since everything is classic and high-quality, they’re the kind of suits you’ll wear for way more than one season.

XHILARATION: It’s the place you bought swimsuits when you were six, and it’s the place you should still buy them now. When you’re searching for some seriously on-trend styles but don’t really feel like blowing your paycheck, Target has you covered.

CUPSHE: When an under-$40 swimwear brand goes viral on Instagram, you know it’s good. Everyone from moms to influencers and It girls are loving Cupshe’s styles, and it’s all thanks to their superior fits, adjustable designs, and ridiculously cute prints.

HILOR: One-shoulder silhouettes are a major trend for 2020, and Hilor is responsible for designing one of the buzziest styles on the internet. At just $32.99, the expensive-looking suit boasts flattering ruching, a cute ruffle trim, and even a tummy-control panel and supportive shelf bra. BRB, we’re going to go buy this in every color.

TEMPT ME: Don’t let the low prices fool you here—Tempt Me’s swimwear features top-notch attention to detail, and every suit is universally-flattering, comfortable, and supportive for a wide range of bust sizes. Go with this option if you want something with more coverage, or opt for this top-rated two-piece for something a little more trendy—it has over 4,500 rave reviews.

LA BLANCA: For gorgeous, classic silhouettes that won't break the bank, La Blanca is your match. It's the brand responsible for Nordstrom's number-one ranked swimsuit, and it's not hard to see why. The buzzed-about one-piece comes in five minimalistic colors that'll never go out of style, has thin '90s-esque straps, and even comes with shirring throughout the waist to smooth and flatter your figure. At just $80 each, the brand proves that not all well-made, high-quality basics have to cost a fortune.

AERIE: Aerie is the brand you can buy multiple pieces from without feeling bad about it. AKA, it's heaven. Each style has an impeccable fit and high-quality material, and you can mix and match most of them with other separates in the collection. If you buy one thing at all, let it be these high-rise bottoms—they're arguably better than the designer options out there.

SUMMERSALT: Responsible for many an Instagrammed swimsuit, this brand is so much more affordable than you'd think. Besides being just plain cute, rumor has it the designers took 1.5 million body measurements from 10,000 women in order to craft a perfect fit for their Sidestroke One-Piece. The fact that it sold out 25 times in one year definitely isn't a surprise.