Tween Backpacks

The Tween Backpacks That Will Be Trending This Back To School Season

Matte Eyeshadows

A Roundup Of The Web's Best Matte Eyeshadows

Fall 2019 Shoe Trends

Every New Shoe Trend To Try This Fall

Designer Trousers

Splurge On Any Of These 10 Designer Trousers To Elevate Your Work Wardrobe

Bras On Amazon

Amazon Reviewers Are Obsessed With These Bras

Charcoal Toothpastes

Make Your Teeth Sparkle And Shine With A Top-Rated Charcoal Toothpaste

Men's Razors

Men Everywhere Are Stocking Up On These 10 Razors

Jamie Kern Lima

Co-Founder & CEO of IT Cosmetics

Capsule Work Wardrobe Essentials

Complete Your Work Wardrobe With These Closet Must-Haves

Dresses With Pockets

Thank the Fashion Gods—These Dresses ALL have Pockets

Under $50 Luxury Beauty Buys

Add A Luxury To Your Beauty Routine With These Under $50 Buys

Button-Front Jeans

Everyone Will Be Wearing This Jean Style Come Fall

Dorm Room Essentials

Top-Rated Dorm Room Essentials For Crushing College In Style

Classic Swimwear On Sale

Second Day Hair Helpers

Shoes That Go With Everything

We Mean It When We Say, These Best-Selling Shoes Will Go With EVERYTHING

Tween Back To School Essentials

10 Essentials Your Tween Will Need Before The First Day Of School

Foundations For Dry Skin

Hydrating And Moisturizing Foundations For Those With Extremely Dry Skin

Paper Bag Pants

Define Your Figure With A Pair Of Stylish Paper Bag Pants

Back To School Essentials

Here's How Our CEO Is Gearing Up For The School Year

Blushes For Fair Skin

10 Bombshell Blushes For Fair-Skinned Beauties

Pretty In Pink

Men's Printed Shirts

Bring Summer Style To Your Wardrobe With These 10 Printed Shirts

Naomi Kelman

CEO and President of Willow

Probiotic Skincare Products

10 Potent Probiotic Skincare Products For Healthy-Looking Skin

Tie Strap Tops

We're Seeing This Feminine Trend Everywhere, So We Made A Top 10 List For It

Summer Beauty Kits

Ramp Up Your Summer Beauty Routine With One Of These Beloved Kits