If you’ve ever searched for beauty tips and tutorials on Pinterest, Instagram, or YouTube, then you’ve probably seen Sona Gasparian, as the beauty guru’s big brown eyes are hard to miss. For the LA-based Armenian makeup artist and Pérsona Cosmetics founder, makeup was a way for her to escape her insecurities growing up, while struggling with severe acne AND trying to fit in after moving to America at age 12.
Taking what she learned in art school and from practicing on her co-workers at her mortuary job, Sona used her talent to embark on the journey of becoming an established makeup artist, studying at Make-Up Designory (MUD) in Los Angeles, and later working for MAC Cosmetics.
Today, with over 52 million views on YouTube, a successful blog, and thriving cruelty-free beauty line (now sold in ULTA), Sona has built an inspiring community and go-to platform, sharing stylings shaped by her user-friendly, DIY makeup tutorials, helpful expert advice, relatable girl talk, female empowerment, and discussions about vulnerable experiences that have made her stronger. Be sure to follow Sona on Instagram, YouTube, and Pinterest!
August 20, 2018
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R&S
What do you love most about your work:
Sona
By far, the most rewarding part is engaging with my community. I take every question, comment or piece of advice into consideration whenever I create new content for my Youtube channel or blog and even when I’m thinking of future product developments for Pérsona Cosmetics!
R&S
What inspired you to create your own beauty line, Pérsona Cosmetics:
Sona
Starting my own beauty brand was always my dream, so once I felt that I had a stable community of followers that trusted me and believed in what I was doing, I knew it was time to make that goal a reality. And so, Pérsona Cosmetics was born!
View Sona's Essentials
R&S
Do you have a favorite product from Pérsona Cosmetics, if so, what is it:
Sona
Honestly, there is so much of me in every single product I create that I can’t choose. But, I will say that my favorite shade in the Identity Palette is Goddess, which is a beautiful bronze shimmery shade. And of course, Zuma from the CaliGlow highlighter collection is my go-to for a sun-kissed glow.
R&S
Your #1 beauty tip:
Sona
MASKING! Clay masks, sheet masks and hydrating overnight masks are the next step everyone needs in their skincare routines for healthier-looking skin.
R&S
Your go-to power outfit:
Sona
My favorite Levis 501 skinny jeans, a basic tee, and blazer.
R&S
Your most recent fashion obsession:
Sona
For summer, I’m obsessed with the midi dress trend. I think they are so chic and feminine and of course, heat-wave friendly! My favorite summer accessory is the straw bag. It’s the perfect outfit add-on to instantly make your outfit summer-ready.
R&S
Nail color currently on your hands and feet:
Sona
I’m wearing Funny Bunny by OPI. It’s a creamy white shade which is perfect for summer.
R&S
Share your biggest guilty pleasure:
Sona
I LOVE ice cream, but regular dairy ice cream doesn’t sit well with me. My new obsession is the vegan ice cream from Kith in West Hollywood.
R&S
Go-to workout song on your most recent playlist:
Sona
There’s nothing like a new Drake album to get me moving at the gym. I love ‘Don’t Matter to Me’!
R&S
What’s the most exciting thing in your life right now:
Sona
I’m so excited for the newest Pérsona launch of Matte Liquid Lipsticks. We’ve been working so hard and we can’t wait for everyone to finally try them. The Season One collection comes in three shades: OG (classic nude), Holy Grail (true red) and Flamingo (mauve pink).
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