The Interview —

Casey Georgeson, CEO and Founder of SAINT JANE

Creating my own brand was always a dream of mine but it wasn’t until I learned the powerful benefits of CBD, that SAINT JANE was born. It is the clearest idea for a brand that I have ever had. I'm an ingredients junkie and it's not often you discover a botanical as exciting as CBD. I wanted to create a mission-driven brand that helped to heal people's skin.

CBD is a powerful ingredient and can really transform the skin when it is paired with the right formulas. It has been known to help calm inflammation, even skin tone, and control sebum production—to name a few. For me personally, I have noticed that my skin is softer, more radiant and I'm less prone to hormonal breakouts.

One of the most persistent misconceptions is that CBD will get you or has the potential to get you high. CBD, especially when used as an ingredient in skincare, is super healing and just as efficacious as vitamin C, peptides, or any other popular skincare ingredient. As a brand, it is important that SAINT JANE takes the lead in CBD education and we share valuable information on our site and our social platforms.

I wake up around 6:45 a.m. and check the emails that have come in overnight, mainly from suppliers overseas. I also check Instagram and our customer service inbox and reply to the messages there. I try to start my actual day with a GIANT cup of coffee. I swear I'm a nicer person after caffeine. I spend the day on calls and Zoom meetings or working on Creative for the brand whether it's social, photography or our website. The creative side of the business is my passion. I also work with all of our vendors directly since we are such a small team. I wear a lot of hats! Since COVID started, we haven't had help with the little ones, so I also juggle their days on top of mine. Thankfully they love being with each other and my husband is really helpful with meals and activities for them. I shut work down for dinner time and spend the evening with the girls before they go to bed. I'm usually back online before bed making sure all is calm in the world of SAINT JANE. Then I dream about the business... ha, only half kidding.

It would be the one-two punch of The C Drops and Luxury Beauty Serum. I’m consistently in awe of how well they work together. I use both products morning and night and I've noticed my skin has really changed for the better. Luxury Beauty Serum delivers rich antioxidants and nutrients plus the moisture my skin needs to be really healthy and the 20% vitamin C in The C Drops gives it that glowy, bright refresh that makes up for my caffeine addiction.

Thankfully I have help and support from my incredible husband. He’s really stepped up and we share responsibilities now more than ever. When we started sheltering in place, we revisited the childcare and house responsibilities. His commitment to making our dynamic equal allowed me to build in breaks for myself… I walk once a day and listen to podcasts, usually goop or the Glossy Beauty Podcast. I also involve the girls in the business whenever I can. I love that they can see me working on bringing this brand to life. I’m pretty open about the highs and lows and I know they’re watching closely. I’ve noticed I’m more present with them… and I try to create little moments of joy throughout the day. Whether it’s walking to get ice cream or looking online at puppies (they are begging for one).

Unlike other skincare brands, we have had to contend with a lot of headwinds because we use CBD in our formulas. It has been only recently that we are able to advertise on Facebook and Instagram. And, it took about 9 months to partner with a reliable payment processor for our website. We’ve overcome all these challenges and I truly believe the brand is better for it—because we had to think “out of the box”. 

Hearing from our customers about their powerful results from using our products. Knowing that we have helped to change someone’s life because they are no longer suffering from a long-term skin ailment has truly been the most rewarding part of SAINT JANE. 

To focus on your company/brand 100%. I started SAINT JANE as a side hustle while I was still the VP of Creative at a major wine company. I stayed in that position for the first seven months of the brand. It was tough to split my time between the two and my family. Committing to SAINT JANE full-time was a game-changer for me and I wish I had done it sooner.

On July 15th we will be launching a new product on our site, www.saintjanebeauty.com. It is the most requested product by our customers and followers. And, it is the first product that is formulated with both grapeseed oil and resveratrol—an homage to my winemaking past. It’s a gorgeous formula and I am very excited about it!