As Chief Product Officer and Creative Director of Her Campus Media, Annie drives innovation across all of its multimedia platforms, including HerCampus.com, HerCampusMedia.com, College Fashion Week, Her Conference, the Her Campus Blogger Network, the Study Break email newsletter, and the Her Campus Shop. She leads creative, technical, and user experience strategy to build products that support and amplify Her Campus’s unique offerings while serving its 6 million users in a fresh and cohesive way and oversees the manifestation of the iconic Her Campus brand. Annie has been named to Inc.’s 30 Under 30, Businessweek’s 25 Under 25, Glamour’s 20 Amazing Young Women, and The Boston Globe’s 25 Most Stylish Bostonians. In 2010, Annie took a leave of absence from Harvard College to work on Her Campus full time. Follow Annie on Twitter and Instagram.
April 23, 2015
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R&S
Favorite Instagram account to follow:
Annie
I love following @hannahbronfman, who is probably the most badass fitness and beauty inspiration around!
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What do you love most about your work?
Annie
I am incredibly lucky to be running my own business, which means that every day I get to make my vision a reality!
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Your motto in life:
Annie
My motto is really a single word: “arete” (which is Greek), meaning virtue and excellence.
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Your last great read and why you enjoyed it:
Annie
The Spirit Catches You and You Fall Down is a fantastic book about a Hmong child with epilepsy and the ensuing culture clash between her family and her American doctors. It was incredibly interesting to learn about the Hmong culture, and I felt this book was one of those that really does make you “laugh and cry at the same time.”
R&S
The beauty product found in your bag at all times:
Annie
I have at least 3 lip products in my purse at all times (last time I checked, there were 6)! My favorites are the Sugar lip treatment in Passion and MAC lipstick in Extended Play.
R&S
The pair of jeans you will never grow tired of:
Annie
I’ve been really happy with a pair of skinny jeans I got on clearance from Joe Fresh! They’re probably the only pair I’ve found that fits really well around my knees.
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Nail color currently on your hands and feet:
Annie
I’m currently rocking oxblood colored nails on my hands, and baby pink on my feet!
R&S
Where does your credit card get the most use?
Annie
I tend to spend a lot at Nordstrom Rack on Black Friday or post-Christmas sales. I think the trick is to go to a store in the suburbs – huge inventory, and not as picked-over. ;)
R&S
Your current Netflix addiction:
Annie
My husband and I are really into House of Cards right now.
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The trend you hope never goes out of style:
Annie
I hope fitted blazers never go out of style! They’re surprisingly versatile, and a chic layering piece.
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