Swimsuits on Target

Looking for a New Suit? Target’s Best-Selling Swimsuits Are Here

Welcome to Retailer Must-Haves, a series where we cover the most popular finds of the moment from a specific site—all of which are algorithm-approved, of course.

Spring is in full swing, and with summer quickly approaching, it’s the perfect time to take a fresh look at your swimwear lineup. Feeling underwhelmed? No worries. Whether you're planning long days at the beach or relaxing poolside, adding a few standout swimsuits to your collection is definitely justified. After all, what’s summer without a brand-new bathing suit? They’re the ultimate warm-weather staple—and, let’s face it, some of the most fun items to shop for. But we get it… swimsuit shopping can have its challenges.

You might be thinking that finding a flattering and affordable swimsuit is easier said than done. While that’s often the case, Target has an impressive selection of best-selling swimsuits that prove otherwise. So, if you’re ready to dive into the season with stylish suits that won’t break the bank, look no further than the customer-loved picks curated by our team of shopping editors below. From bold prints to classic solids, there’s a look to match every vibe and body type—just keep scrolling.

Quick Tip: Shop smarter, not harder—find out how to apply a Target Promo Code to your order.

All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.

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April 9, 2025

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Shade & Shore Flounce Tummy Control Full Coverage One Piece Swimsuit

$40

$30

Buy Now

An all-black swimsuit is a simple yet chic staple that flatters effortlessly and never goes out of style. This one features an all-over polka dot pattern.

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Wild Fable Contrast Binding Pucker Textured High Leg Medium Coverage One Piece Swimsuit

$25

$19

Buy Now

Cute, flirty, and fun, this color-contrasting swimsuit is ready for your beachy adventures.

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Shade & Shore Pucker Textured Scoop Neck Full Coverage One Piece Swimsuit

$40

$30

Buy Now

Reviewers appreciate the puckered, textured material—it's thick, stretchy, and fits snugly, providing flattering support.

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Shade & Shore High Leg Medium Coverage Underwire One Piece Swimsuit

$40

$30

Buy Now

Sexy and flattering? Check and check.

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Wild Fable Textured Underwire Bikini Top

$22

$17

Buy Now

The lace-trimmed neckline and the red and white gingham print adds a fun touch to this bikini top.

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Wild Fable Textured High Leg Cheeky Bikini Bottom

$18

$14

Buy Now

Grab the matching cheeky bottoms in the same fun gingham print.

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Shade & Shore Tie Shoulder Scoop Neck Medium Coverage One Piece Swimsuit

$40

$30

Buy Now

Inspired by vintage florals, this swimsuit has a retro feel with pretty modern details like the self-tie shoulder straps and scoop neckline.

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Shade & Shore Belted Halter Plunge Neck Full Coverage One Piece Swimsuit

$40

$30

Buy Now

One-piece swimsuits can be sexy. Case in point: this pink swimsuit with a plunging, halter-neck design.

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Wild Fable Embroidered Flower Medium Coverage Tall Triangle Bikini Top

$18

$14

Buy Now

Bring on the boho vibes—this embroidered floral halter-neck bikini top exudes a carefree look, perfect for the warm days ahead.

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Wild Fable Embroidered Low-rise Extra High Leg Cheeky Side-tie Bikini Bottom

$15

$12

Buy Now

Snag the matching bottoms to complete the set.

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Shade & Shore Rosette One Shoulder Medium Coverage Tummy Control One Piece Swimsuit

$40

$30

Buy Now

This retro-inspired one-piece swimsuit features many lovely feminine details, including a shirred front, a breezy cutout back, and a rosette design on the shoulder strap.

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Shade & Shore Striped Ribbed Medium Coverage One Piece Swimsuit

$40

$30

Buy Now

This swimsuit features a sweetheart neckline, a scoop back, and soft, stretchy ribbed fabric that flatters your curves effortlessly.

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Shade & Shore Pearl Bead Bralette Bikini Top

$22

$19

Buy Now

The faux-pearl beads give this bikini top a sophisticated edge.

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Shade & Shore High Leg Medium Coverage Bikini Bottom

$18

$16

Buy Now

Equal parts chic and comfortable, these low-rise pink bikini bottoms are perfect for swimming or lounging.

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Shade & Shore Sparkle Bandeau Medium Coverage One Piece Swimsuit

$40

$30

Buy Now

This one-piece swimsuit features a bandeau top with shirred sides and tie details, offering medium coverage and full lining for comfortable wear while keeping up with trends.

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Wild Fable Extra High Leg Cheeky Adjustable Tunneled Side One Piece Swimsuit

$25

$19

Buy Now

According to one reviewer, this brown polka dot swimsuit is "one-piece perfection."

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Shade & Shore Pearl Bead High Neck High Leg Medium Coverage One Piece Swimsuit

$40

$30

Buy Now

This one-piece swimsuit can easily double as a top thanks to the high-neck design with faux-pearl beads.

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Wild Fable Smocked Bralette Bikini Top

$18

$14

Buy Now

The smocked texture is the cool-girl standout feature that sets this bralette bikini top apart.

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Wild Fable Low-Rise High Leg Cheeky Bikini Bottom

$15

$12

Buy Now

These bikini bottoms sit at the hips and feature a high-leg cut with cheeky coverage, ensuring you feel both confident and secure the moment you wear them.

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