Now Trending: Influencer Favorites Of The Year

Welcome to Currently Trending, a special series highlighting the products people can't get enough of. Whether it's blowing up on social media or selling nonstop on Rank & Style, this is where you'll find it.

Picture this: you're on Instagram, endlessly scrolling through all the latest posts. Suddenly, something catches the eye: a picture of your favorite creator wearing a dress you must have. While this would typically send anyone on a web search of epic proportions, with Like To Know It, influencer-inspired picks are only a click away. This e-commerce app allows creators to post shoppable content with a "Shop The Pic" section under each post. So, you can find the products you love straight from the source—and it's not limited to fashion. Like To Know It helps you discover home decor, beauty products, and more—all with the help of the creators you follow. 

To get you started with your LTK journey, we created this comprehensive guide, complete with a collection of the most popular buys across the entire app—straight from their just-released list of "Most Loved Product Awards." Keep scrolling for a look at the 20 best products LTK shoppers couldn't stop shopping this year, from skincare essentials and beauty must-haves to denim favorites and outerwear staples.