Color Of The Season: Burgundy

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Whenever we transition into a new season, changes are inevitable. This can be seen in various scenarios, such as Starbucks introducing its seasonal drink menu, grocery stores updating their décor for the latest holiday, or new color trends emerging within the fashion community. Today, we’ll focus on the latter.

In the past, a single color often dominated the season, leading many to wonder, “What’s the latest color to wear?” However, it seems we've moved away from the mindset of embracing only one color, largely influenced by social media and fashion influencers. Despite this shift, the notion of a season being characterized by a specific color still holds a certain appeal.

Our team examined this idea and conducted thorough research to determine this winter's "It" color. We then consulted our Instagram followers to get their opinions on the matter. The results? Burgundy is the color of the moment. From moody nail polishes and lipsticks to cozy wardrobe essentials, it’s clear that burgundy is everywhere.

It's also why we’re excited to share that we’ve made it even easier for you to incorporate this color into your wardrobe this season. Below, our team of shopping experts has curated a list of 20 must-have items that will serve you well in the days ahead. From cozy knits to simple dresses, if there’s one trend you should embrace this winter, it’s the color burgundy.