New Beauty Launches 2024

A multi-use liquid bronzer that feels like second skin.

We're blusin' over this perfect cheek hue.

Now you can instantly and visibly plump your skin with just a serum.

Perfume on the go. 

A new flavor just dropped for your favorite lip mask.

For lips that feel like butter, but taste like your go-to summer coffee order. 

A talc-free powder blush baked with squalane and hyaluronic acid. 

Your new secret weapon for glowing skin. 

A sunscreen that serves as the perfect makeup base. 

From the makers of everyone's favorite Watermelon Glow mask.

A 3-in-1 barrier-boosting serum that instantly hydrates, brightens, and evens skin tone.

Stubborn makeup is about to meet it's match. 

A leave-in conditioner you'll want to dispaly on your bathroom counter. 

Smell devine from head to toe—literally. 

A non-aerosol dry shampoo mist that can last up to three days. 

A first-of-its kind, solid, serum-boosted skin tint.

A quick and easy way to tan. 

Elevate your shower game.

A lip oil that promises to plump your pout to perfection.

A do-it-all lip crayon to make life easier.