<div><img alt="Image credits: truskin" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fb28c346f-ae376caa-large-hero-image-template-(93).png&amp;w=640&amp;q=75" height="500" width="500"/><div>In partnership with TruSkin, our Co-Owner and CMO tested the brand's recently launched anti-aging serum. Keep reading to learn her initial thoughts and honest product review.
TruSkin, the brand best known for its vitamin C serum, which garnered the attention of celebrities, including Kim Kardashian, and over 140,000 happy shoppers on Amazon, has launched a new retinol alternative, <a href="https://go.linkby.com/QNFNSWKX" target="_blank">The Longevity Serum</a>.&nbsp;&nbsp;
What makes this product launch different? Its messaging: “For Healthy Aging,” adding that it is a serum designed to "slow the aging process of skin cells.” They don’t claim the product will reduce wrinkles or plump the skin. Instead, they want the shopper to know this product is designed to maximize skin health.
Featuring <a href="https://go.linkby.com/QNFNSWKX" target="_blank">Bakuchiol</a>, a botanical retinol alternative renowned for its effective yet skin-friendly benefits, this serum is particularly ideal for those with sensitive skin. Layer in Snow Algae, Lingonberry Stem Cells, and Coffeeberry, and you will have a serum packed with good-for-your-skin ingredients—all for less than $30.
But how well does the formula hold up to its claims? Our Co-Owner and CMO shares her personal thoughts below.&nbsp;
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This Beloved Amazon Skincare Brand Just Released A New Anti-Aging Serum—Here's Our Review

Product Review: TruSkin's NEW Longevity Serum

<div><img alt="Image credits: ayr" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2F6dbfbeff-7a199224-800x800-hero-image-2024-04-03t140445.526.png&amp;w=640&amp;q=75" height="500" width="500"/><div>MEET THE BRAND: AYR
Whether you are already familiar with <a href="https://www.rankandstyle.com/articles/ayr-button-down-review" target="_blank">AYR</a> or not, we believe it's only right to provide a glimpse into AYR's ethos before delving into our co-owner, Beth Zerdecki's review of their Pop Jeans. AYR, which stands for All Year Round, is a brand that produces clothing for consumers throughout the year. However, it is not just about the seasons; it's also about sustainability. AYR is dedicated to creating fashionable and timeless pieces designed to last, providing a dream capsule wardrobe from an easy-to-shop brand that you can feel good about supporting.&nbsp;
So, if you're looking for a new clothing brand to try that can help you build an everyday wardrobe and invest in pieces you'll be able to wear consistently, AYR is a great option, and The Pop Jeans would make an excellent first purchase. But more on that below.
THE POP JEANS REVIEW: Thoughts from Rank &amp; Style's Co-Owner and CMO, Beth Zerdecki
"I already own AYR’s best-selling <a href="https://www.rankandstyle.com/articles/ayr-button-down-review" target="_blank">The Deep End button-down shirt</a> and wear it more than anything else in my wardrobe (sweatpants aside), so it was only a matter of time before I decided to expand my AYR collection.&nbsp;
The Pop Jeans, a staple on Rank &amp; Style lists for years, is a style that has my friends raving. Priced at $225, they may seem like a splurge, but the quality and fit justify the investment. These jeans are not just a wardrobe staple but a testament to AYR's commitment to sustainable and timeless fashion."
From sizing to fit to fabric, keep reading to learn more details on The Pop Jeans. 
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I Finally Tried AYR’s The Pop Jeans—Here’s My Honest Review

Product Review: AYR The Pop Jeans

<div><img alt="Image credits: u beauty" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Fb1459688-09164002-large-hero-image-template-(43).png&amp;w=640&amp;q=75" height="500" width="500"/><div>In partnership with U Beauty, our Co-Founder and CMO put the brand’s newly launched lip plasma to the test. Want to know if it lives up to its hype? Keep reading to find out her thoughts and honest product review.
MEET THE BRAND: U BEAUTY
U Beauty is best known for their award-winning skincare line, which incorporates their patent-pending <a href="https://go.linkby.com/MCEOUCOX" target="_blank">Siren Capsule Technology</a>—a feature that allows the anti-aging ingredients to target the areas of your skin that need it the most. Created by Tina Craig, U Beauty is the result of her desire to find a simplified and highly effective skincare solution. When you shop at ubeauty.com, you will appreciate the streamlined offering of multi-functional products you can rely on for results.
THE LIP PLASMA REVIEW: "Finally, A Lip Treatment That Works For My Dry, Flaky Lips"
A fan of U Beauty (I already use and love the resurfacing compound), I was excited to learn about the launch of their <a href="https://go.linkby.com/MCEOUCOX" target="_blank">Lip Plasma</a>. I have relatively thin lips and dry ones at that. I slather on lip masks every night for maintenance, but I have yet to find a product that improves my lips, so I had doubts about this product.&nbsp;
Let me get right to it—this miracle product works. After applying a coat to my lips (and just outside the lips at night, as recommended) before bed, I woke up with a visible difference. My lips were smoother and more moisturized than they had ever been.&nbsp;
While I’m thrilled with those results alone, I also have to mention the impact of the gloss for daytime wear. I use the <a href="https://go.linkby.com/MCEOUCOX" target="_blank">universal clear</a> at night but switch to a pigmented version for a bit of color in the daytime. Again, I’m thrilled with the results. Glossy, enhanced lips without the annoying burning feeling you get with most lip-plumping solutions.&nbsp;
I’ve been using the gloss twice daily for about a week now. While I can’t say I see a sustained difference in the volume of my lips, I am hopeful after reading the many rave reviews. Overall, I am pleased with the immediate results and plan to use the product regularly. The Plasma Lip Compound has officially made it onto my reorder list.
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"I Tried U Beauty’s New Lip Plumper And Hydrator, And The Results Were Instant"

Product Review: U Beauty Plasma Lip Compound

<div><img alt="Image credits: nativa spa" src="https://www.rankandstyle.com/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Frns-dev%2Fmedia%2Ff23fbd46-1d737527-800x800-hero-image-(37).png&amp;w=640&amp;q=75" height="500" width="500"/><div>Quinoa oil is quickly becoming one of the most popular ingredients when it comes to body care. It's rich in antioxidants, vitamins, and essential fatty acids that help nourish and protect your skin. Not only does it provide excellent hydration, but <a href="https://go.linkby.com/UEXTMPMM" target="_blank">quinoa oil</a> can also help reduce wrinkles and fine lines caused by aging, absorbing into the skin quickly and deeply, delivering maximum benefits with minimal effort.&nbsp;
With this new emerging trend in the body-care industry, we looked to <a href="https://fave.co/3PCG5Hu" target="_blank">Nativa SPA</a>, a brand that has harnessed the power of quinoa in its plant-based formulas, to test the ingredient ourselves. These formulas contain 100% pure quinoa oil and are enriched with omegas 3, 6, and 9, which are scientifically proven to stimulate collagen production, resulting in <a href="https://www.shopnativaspa.com/collections/quinoa/?utm_campaign=quinoa+clinical+test&utm_content=publisher&utm_medium=cpc&utm_source=linkby" target="_blank">firmer and smoother skin</a> in just two weeks. But don’t worry; we don’t expect you to be sold on quinoa oil just yet. That’s why we went the extra mile to personally research and test these products ourselves. Keep reading to discover the transformative effects of this incredible ingredient and why you'll want to add Nativa SPA to your skincare routine.
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Beth Zerdecki

Chief Product & Marketing Officer