Get to Know Hello Molly: The Fun, Affordable Brand With New Styles Weekly

Hello Molly is an Australian fashion brand specializing in on-trend looks without the splurge. While the brand does release true staple pieces, its allure is its ability to let shoppers grab the hot trends of the moment. The Hello Molly collection offers about 100 new releases per week.

Need to grab something for a big formal event or spring break with friends? Shoppers around the world have come to count on Hello Molly for vacation looks and party clothes that are fun to wear. While Hello Molly has been popular for more than a decade, many fashion lovers are just discovering the brand now after seeing looks splashed across social media. 

Rank & Style has the inside scoop on the Hello Molly aesthetic, what's in its collections, how much you'll pay, and everything else you need to know to get up to speed.

The Story Behind Hello Molly

Based in Sydney, Hello Molly launched online in 2012 with a limited collection. The brand steadily picked up speed until launching its luxe in-house "occasionwear" collection in 2017. From there, Hello Molly became a go-to brand for formal, birthday, and graduation outfits. 

While this is a brand from the other side of the world, American shoppers can get their looks fast because Hello Molly has distribution centers in the United States.

Most shoppers have discovered Hello Molly through its strong social media presence. Fashion-hungry influencers love to show off the brand's affordable, breezy pieces when streaming their online shopping hauls. For the average shopper who feels that many popular fashion retailers have gotten stale, Hello Molly keeps things exciting with its constant flow of new releases that are on top of current fashion trends.

The Hello Molly Aesthetic: Trend-Driven Designs

Hello Molly's tagline is "Wear it. Love it. Own it." In a fashion landscape where most shoppers can barely tell brands apart anymore, Hello Molly offers a vibrant, optimistic take on fashion with looks that emphasize confidence and self-expression. 

Shoppers enjoy Hello Molly because the brand promotes the joy of wearing fashionable clothing without spending hundreds on every piece. The aesthetic thread that runs through the entire collection is full of feminine, trendy, and youthful styles with a playful edge.

Of course, the thing that Hello Molly does best is creating on-trend fashion that allow shoppers to show off the same looks that their favorite influencers are wearing. Hello Molly gets there first when it comes to giving access to this season's emerging party dresses and street-style essentials. More than copycat pieces, the dresses, rompers, and shirts that define this brand look and feel substantial.

Hello Molly shines as a brand that's unapologetic about bringing back flirty, feminine looks. While many designers have opted for streamlined, safer looks in recent years, Hello Molly's collections have a cinematic quality with help from romantic elements that include abundant lace detailing, puff sleeves, and feminine silhouettes that blend contoured lines with flowing, whimsical elements. Shoppers love the polished looks with the right amount of head-in-the-clouds details.

If you haven't browsed the full collection, it can be easy to think that Hello Molly sells nothing but little party dresses. However, plenty of Hello Molly shoppers swear by their casual everyday looks and office-appropriate pieces that carry over on-trend touches without being too "out there" for real life. For example, you'll find tons of lightweight blouses that you can pair with practical trousers and flats for a neat, feminine office look.

The real fun comes when you're looking for dresses or outfits for special occasions or vacations. We love the laid-back flowy dresses that pack easily into suitcases. Many of the looks in the current collection are great for layering or mixing and matching when you want more versatility with fewer pieces.

Who Shops at Hello Molly?

Hello Molly is not a brand that does gatekeeping. You can find some gems to add a little whisper of trendiness regardless of which way your personal style leans. With that said, Hello Molly is primarily a brand for women ages 18 to 30 who love to feel feminine and beautiful in clothes that are affordable, trendy, stylish, and fun to wear.

The type of shopper who will get the most from Hello Molly is the one who loves getting inspiration for their closet from social media. If you learned how to dress from Instagram and TikTok, Hello Molly makes it easy to recreate popular looks you've seen piece by piece.

You'll have fun shopping with Hello Molly if you easily get bored with clothes. With such reasonable prices, you can update your wardrobe with the latest seasonal looks and trends without getting nervous about how much you're spending to keep up.

Hello Molly also caters to occasion shoppers. It's a lifesaver when you want a dress to have a special moment in. Skip the mall to shop from a huge online collection full of formal dresses, party dresses, and trendy vacation outfits when you need a look for a wedding, party, or big trip where you'll be going out every night.

One thing that unites everyone who loves Hello Molly is a desire to save money. You don't pay the "trend" premium that you usually see with brands that focus on selling the latest looks. A lot of the looks you'll see in this online store are identical to pieces that other retailers sell at dramatically marked-up prices. You can get beautiful, high-quality looks at prices that seem fair.

What Can I Find at Hello Molly?

Hello Molly is famous for its statement dresses. From glossy slip dresses to frilly festival rompers, there's no better place online to look for those cute "look at me" pieces every woman wants to wear to special occasions. The brand is also famous for its influencer collaborations. Everyone loves twirling or posing in front of the camera in these fun pieces. 

Thinking about shopping? Let's break down the main categories you'll see as you browse the collection.

Dresses

Dresses are everything at Hello Molly. You can save a ton by getting a glamorous evening gown or party dress here. We're also obsessed with the cute sundresses with the most flattering cuts and adorable floral patterns. The brand's understanding of how to do cuts and lines means that you won't be swimming in dresses with too many layers of fabrics. There are also many sleeker, more understated looks that are perfect for parties or club nights.

Tops

From posh blouses that you can wear to the office to trendy crop tops with fun patterns, Hello Molly offers tops in tons of different cuts and fabrics. If you're looking for clean lines, we recommend shopping the bodysuit collection to get looks that you see on big-name influencers for much less compared to what their brand-name threads are selling for. Besides, we especially love the clean aesthetic and muted colors of the sweaters and knitwear.

Bottoms

Hello Molly has some great tailored-look pants that you can either wear alone or buy as part of a crop-top set. With the tops in the collection being so tailored, we appreciate the way Hello Molly pulls off more flowy, relaxed-fit pants to create the right balance when you're putting outfits together. For skirts, you can take your pick from mini, midi, maxi, and more.

Outerwear

In the spirit of layering, Hello Molly sells some great jackets, coats, and cardigans that help you pull everything together.

Swimwear

There's no brand that does brightly colored bikinis and one-piece bathing suits better. Shop every color of the rainbow for your upcoming poolside adventures. The beach cover-ups are also gorgeous.

Accessories

You'll feel like a kid in a candy store as you shop Hello Molly's collection of trendy jewelry, bags, shoes, and hats.

Jumpsuits and Rompers

Remember everything we said about Hello Molly's dresses? From business-ready looks to vacation styles, all the glamour and whimsy transfer over to these one-piece looks.

Lingerie & Sleepwear

Enjoy dreamy lingerie and pajamas that are lightweight to pack for vacation.

Is Hello Molly Expensive?

As a mid-range brand, Hello Molly doesn't sell looks for a buck like some of the notoriously cheap brands out there. However, with a Hello Molly discount code, you can enjoy even greater savings on their already reasonably priced styles.

Here's what you can expect to pay by category:

• • Dresses: $40 to $100, most styles fall between $50 and $70
• • Tops: $30 to $60
• • Bottoms: $40 to $70
• • Outerwear: $50 to $100
• • Accessories: $15 to $40

Sales happen daily! Check the website for promotions, discounts or sales before you're done with your cart.

If You Love These Brands, You’ll Love Hello Molly

If you're already a fan of high-quality, mid-range brands that offer the latest trends, Hello Molly is going to feel familiar. 

Here are the brands that are most similar:

• • Lulu’s: Hello Molly's fun, feminine dresses match the energy of the flowery looks that made Lulu's popular, at a slightly lower price point. For an even better deal on chic styles, be sure to check for a Lulu's promo code before your next purchase.
• • Revolve: Hello Molly has club-inspired and vacation-ready looks that are similar to those at Revolve, at a slightly lower price point.
• • Princess Polly: Those who love shopping from Princess Polly's huge collection will get a similar thrill when converting to Hello Molly. Price points are similar. However, we think Hello Molly does a better job with prints.
• • Anthropologie: While Hello Molly has a much larger collection and lower price points, hints of the gorgeous prints that helped to create that classic high-end Anthropologie aesthetic are definitely present in the brand's dresses. For extra savings on similar styles, keep an eye out for an Anthropologie promo code before you check out. 
• • ASOS: If ASOS is a sweet spot for you in terms of quality, selection and pricing, this brand is the closest match to Hello Molly with all categories considered.

What Sets Hello Molly Apart

Hello Molly is a unicorn brand that can push out 100 new releases every week while keeping the focus on high-quality pieces you'll want to keep. Buyers have been coming back time after time since 2012 because they can feel the difference in the high-quality materials and thoughtful detailing. Hello Molly's signature is trend-driven designs at affordable prices. Unlike brands that sell cookie-cutter looks that you'll see repeated on different websites, Hello Molly has exclusive collections you can't find anywhere else.

Is Hello Molly Fast Fashion?

As a brand that produces a high volume of new styles at lower price points, Hello Molly falls under the fast fashion umbrella. The brand's popularity stems from its ability to produce current trends and keep up with consumer demand. However, Hello Molly's high-quality materials, exclusive designs, and staple pieces all prevent it from being a wear-it-once brand.