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The Most Comfortable Shoe Brands for Women, Ranked by Category

28 Shoe Brands That Have Built a Cult Following for Their Comfort-First Designs

Image credits: aerosoles

Life calls for comfortable shoes. Whether you’re working, traveling, parenting, or running errands, it’s a whole lot easier to get through the day with arch support and a cushioned footbed on your side. Fortunately, footwear brands have taken note and are putting just as much focus on how their shoes feel as they do on how they look.

So, which ones actually deliver on comfort? That’s where we come in.

No matter what style you’re in need of—sneaker, sandal, heel, dress shoe, flat, or boot—there’s a brand out there making stylish pairs that support your soles with every step. To make things easy, we’ve done the research and rounded up the most comfortable shoe brands shoppers can’t stop raving about—organized by style, with a few pro shopping recommendations and tips along the way. All that’s left to do? Scroll, click, and get comfy.

All products and deals are sourced by the Rank & Style team using data and expert insights. If you shop through our links, we may earn a commission—at no extra cost to you.

April 30, 2025

Written By:Sierra Rogers

Product Expert:Meredith Rimmer

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01

Most Comfortable Sneakers for Everyday Wear

Image credits: allbirds

allbirds

Sneakers are a must-have for everyone. And while comfort is typically expected, not all styles deliver it equally. From fashion sneakers made for off-duty days to performance-driven athletic sneakers built for movement, there's a lot to consider when picking the right pair. 

In our opinion, it’s smart to keep at least one of each style in your wardrobe. After all, the best sneakers don’t just support your feet—they support your lifestyle. So, to help you step in the right direction, we’re highlighting the brands (and their standout styles) known for making the most comfortable sneakers for everyday wear.

HOKA

HOKA was founded in 2009 by two French trail runners. The brand originally aimed to create shoes that helped athletes run downhill faster, but has evolved into a global favorite for anyone seeking plush, performance-based comfort. One of their best-sellers is the HOKA Bondi, a max-cushion road running shoe that feels like walking on clouds.

On

Like HOKA, On's origin story is one driven by performance. However, OnCloud is also known for its sleek, stylish aesthetics and collaborations with sports stars. The brand’s patented CloudTec cushioning is designed with athletes in mind; the On Cloud 5, which features a CloudTec footbed, is a favorite due to its feather-light design. 

Allbirds

Co-founded by former New Zealand soccer player Tom Brown, Allbirds gained popularity quickly for its use of natural materials, including merino wool and eucalyptus tree fiber. The Wool Runners remain the brand’s most iconic style, offering cozy comfort with a low environmental impact.

ECCO

ECCO is known for combining Scandinavian design with exceptional craftsmanship, but what sets the brand apart is its ownership of the entire production process, from leather tanning to shoe construction. Their shoes are durable, supportive, and often feature direct-injected soles for long-lasting cushioning. The ECCO Soft 7 is a fan favorite for its versatile look and glove-like fit.

Dr. Scholl's

While once synonymous with orthopedic inserts, Dr. Scholl’s now offers stylish shoes infused with the same foot-friendly technology. Today, Dr. Scholl’s shoes combine fashion with comfort innovations, such as memory foam insoles. The Time Off Sneaker is one of their top picks for cushy, supportive all-day wear.

Our Favorite Comfy Sneakers

Want some recs? These are the sneakers we swear by for all-day comfort and style.

Hoka Bondi 8 Running Shoe

nordstrom

Hoka Bondi 8 Running Shoe

$165

$132

Buy Now

02

Most Comfortable Sandals to Wear All Summer Long

Image credits: olukai

olukai

Every spring and summer, sandals step back into the spotlight. Whether sporty, chic, or a mix of both, a great pair is a must-have for making the most of sunny days and warm nights. Ahead, we’re spotlighting the brands known for comfort and quality—plus a standout pick from each to add to your warm-weather wardrobe.

OluKai

OluKai was founded in 2005 with a commitment to quality craftsmanship and laid-back, Hawaiian style. The brand’s anatomical footbeds are designed to support natural foot movement. Additionally, OluKai uses waterproof materials, making their shoes ideal for travel. The Ohana Sandal is a staple from their lineup—versatile, cushioned, and perfect for everything from beach days to casual errands.

Birkenstock

Need we introduce Birkenstock? An iconic name in the footwear world, Birkenstock’s history dates back to 1774 in Germany. The brand is famous for its contoured cork footbeds that mold to the shape of your feet over time. The Arizona—Birkenstock’s classic two-strap sandal—remains one of the brand’s bestsellers year after year.

Teva

Teva was born in 1984 when a Grand Canyon river guide attached Velcro watch straps to flip-flops to keep them from floating away. That spirit of adventure still defines the brand today; Teva’s sandals are known for their rugged durability, lightweight design, and adjustable straps. The Original Universal is a go-to for everything from hiking trails to festival grounds, offering secure comfort and water-friendly construction.

Sofft

True to its name, Sofft is known for plush footbeds and arch support. The brand offers a range of sandals, wedges, and heels that are just as stylish as they are supportive. The Mirabelle Sandal, with its versatile design and cushioned insole, is a standout option for dressier summer wear.

Born

Established in 1995, Born has built a reputation for hand-sewn craftsmanship and all-day comfort. Many of their shoes are crafted from full-grain leather, and the brand’s signature Opanka construction method allows for flexibility and a broken-in feel right out of the box. The Trang Sandal is one of their most-loved styles, offering easy elegance and ergonomic comfort.

Comfortable Sandals We Love

Looking for the perfect pair? These comfy sandals are our go-tos for sunny days and warm nights.

03

Comfortable Heels You Can Wear All Day

Image credits: vivaia

vivaia

It’s true: Heels can be comfortable. The brands below have found a way to turn a traditionally challenging style of shoe into something you’ll actually look forward to taking out on the town. Get to know each brand and its signature heel style—perfect for anyone looking for a pair that effortlessly transitions from day to night.

Naturalizer

Since its inception in 1927, Naturalizer has been a reliable option for work-appropriate heels. The brand was one of the first companies to design shoes that contour to the shape of a woman’s foot. Today, Naturalizer’s Michelle Pump is a standout for its sleek look and reliable comfort, perfect for long days on your feet.

Aerosoles

Since the late ‘80s, Aerosoles has been creating fashionable shoes with sneaker-like comfort. Known for their flexible soles and shock-absorbing footbeds, the brand’s heels are a go-to for those seeking comfortable yet formal footwear. Aerosole’s Cosmos Heel blends modern design with walkable ease, offering a stylish lift without the usual heel fatigue.

VIVAIA

Vivaia is a relatively new player in the footwear scene—the brand has only been around for about five years. However, it’s quickly earned a following for its eco-conscious, comfort-first approach. Vivaia uses recycled plastic water bottles to create stylish knit uppers that are breathable, stretchy, and machine washable. Their Melia Pointed Toe Heels are one of the most popular styles—lightweight, flexible, and versatile enough for work or weekends. Plus, if you're looking to save on your next pair, be sure to check out how to use a VIVAIA Coupon Code to unlock exclusive discounts.

Inez

Inez was founded by a former finance exec who couldn’t find stylish shoes that didn’t hurt to wear. Today, Inez partners with Spanish artisans to craft beautiful shoes with a personalized fit. The Ava Block Heel is a customer favorite, combining timeless design with plush, supportive cushioning.

Our Picks for the Best Comfy Heels

Yes, comfy heels do exist—here are the ones we’d actually wear all day (and night).

04

Comfortable Dress Shoes for Work

Image credits: vionic

vionic

Dress shoes are often reserved for special occasions and work commitments. But just because they lean formal doesn’t mean your feet have to suffer. With options from brands like Clarks and Dansko, putting your best foot forward has never been easier. So if you're searching for a pair that marries polish with plush insoles, look no further—these brands prove you really can have the best of both worlds.

Vionic

Developed by a podiatrist, Vionic is built on the idea that orthotic-level support shouldn't be limited to sneakers. The brand combines biomechanical technology with modern silhouettes, making it a favorite for people who need extra stability in their everyday shoes. Vionic’s Joseline Loafer is a sleek, supportive option that works for office wear or dressed-up weekends

Clarks

Considering that Clarks has been making shoes since 1825, their reputation for comfort and craftsmanship is well-earned. The brand is best known for its cushioned insoles, flexible soles, and classic British style. Their Sharon Dolly Slip-On is a favorite for those who want a low-profile dress shoe that feels more like a sneaker.

Dansko

Originally a clog brand for healthcare professionals, Dansko has expanded into dressier styles that still prioritize comfort and support. Today, Dansko is the shoe of choice for many chefs, nurses, and other professionals who spend the day on their feet—a testament to the level of comfort offered by their styles. The Fawna Mary Jane blends comfort with polish, thanks to its arch-supportive footbed and adjustable strap.

Bared Footwear

Bared Footwear was founded by a former podiatrist in Australia with a mission to make stylish shoes that actually support your feet. Each pair includes a removable biomechanical footbed and thoughtful design features like hidden arch support and shock-absorbing soles. The Sparrow Oxford is a smart choice for those who want a structured, dressy look with all-day wearability.

Our Favorite Comfy Dress Shoes

Looking for dress shoes that don't sacrifice comfort? These are our top picks you can wear from day to night.

05

Flats So Comfy You’ll Forget You’re Wearing Them

Image credits: birdies

birdies

Flats are having a well-deserved moment—and for good reason. They’re stylish, versatile, and effortlessly easy to wear. While they once had a reputation for being uncomfortable, today’s designs are a major upgrade from the blister-inducing slip-ons of the past. Here, we’re spotlighting the brands (and their best-selling styles) that are redefining what it means to wear comfortable flats.

Rothy’s

Rothy's made a name for itself by introducing the world to machine-washable shoes. Today, the brand has built a fan base through its commitment to sustainably made, comfortable shoes. The Point Flat is a customer favorite, offering a chic, pointed-toe design with all the cushioned support Rothy's is known for.

P.S. Want in on the secret to saving at Rothy’s? Don’t miss our guide on how to score a Rothy’s Discount Code for your next order. 

Birdies

Birdies was created to combine the comfort of slippers with the style of elegant flats. Founded in 2015, the brand offers shoes that look polished enough for a night out, but feel comfortable enough for an evening on the couch. With plush cushioning, a flexible sole, and a luxurious feel, the Starling Flat is a go-to for those seeking both style and all-day comfort.

Tieks by Gavrieli

Tieks revolutionized the flat shoe game in 2008 with its foldable, portable designs and signature blue sole. Tieks’ flats are made with premium leather and a cushioned footbed to deliver all-day comfort without sacrificing elegance. The Classic Tieks in black leather are a best-selling staple, loved for their sleek look and the easy comfort they bring to busy days.

Our Picks for the Most Comfortable Flats

Searching for flats that feel as good as they look? These are our top picks for all-day comfort.

06

Comfortable Boots that Won’t Weigh You Down

Image credits: ugg

ugg

Boots are a year-round essential, offering the perfect blend of style, support, and durability. Whether you need rugged hiking boots or sleek ankle booties, there’s a style for every season and occasion. The brands below—like Sorel and TOMS—showcase the full range of what boots can offer. Keep reading to explore the brands and boots changing the game in both comfort and design.

Sorel

Founded in Canada, Sorel is known for its durable, weather-resistant footwear designed to withstand the harshest conditions. In addition to reliable winter boots, Sorel offers stylish options that provide warmth and comfort throughout the year. Even so, the Joan of Arctic Boot remains one of their most iconic styles, offering cozy insulation and sturdy traction for the iciest days of the year.

UGG

UGG made waves in the fashion world when it introduced its sheepskin-lined boots in the ‘70s. Since then, UGGs have become synonymous with luxurious comfort and style. Today, the brand offers way more styles than the sheepskin boots they’re known for, but the Classic Short II Boot remains a fan favorite for its plush feel and easy-to-wear silhouette.

Quick Tip: Shop smarter, not harder—find out how to apply a UGG Coupon Code to your order.

TOMS

TOMS was founded in 2006 with a mission in mind, but has since become a mainstream favorite for casual footwear. The brand is still dedicated to giving back with every purchase, namely through their signature One for One program. TOMS’ Desert Boot is a tried-and-true option, combining lightweight, breathable materials with easygoing style for all-day wear.

Our Favorite Comfy Boots

Looking for boots that combine style and comfort? Check out our top picks for the perfect pair.


Now that we’ve highlighted the most comfortable shoe brands and some must-have styles to shop, it’s time to dive into the details that can make all the difference when choosing the right pair for both comfort and style. Whether you’re shopping for long-lasting support or simply a shoe that suits your needs, here are key factors to consider before making your purchase.

What to Look For When Picking Out Shoes

If you’re in the market for a comfortable pair of shoes, there are a few key features to pay attention to during your search:

  • Arch Support
  • Cushioning
  • Correct Fit
  • Material

Arch Support

A proper arch support system helps distribute weight evenly, reduces strain, and can prevent common foot issues like plantar fasciitis. Look for shoes that offer built-in arch support, not just flat insoles.

Cushioning

If your lifestyle requires standing for long periods of time, cushioning is a must. Many of the brands mentioned in this article design their shoes with contoured, cushioned footbeds, which offer far better support than flat, hard soles.

Correct Fit

Wearing shoes that are too large or too small is the quickest way to end up with pain (and a bad mood). To find your best size, have a professional measure your foot with a Brannock Device, or use the toe box rule: when standing, you should have about a thumb’s width of space between your longest toe and the end of the shoe. Keep in mind that sizing can vary by brand, so always check reviews if you’re buying from a new company.

Material

Look for shoes made from breathable, durable materials like leather, mesh, canvas, or natural fibers such as cotton and linen. High-quality materials not only feel better but can also help prevent blisters, overheating, and wear and tear.

Above all, always make sure the shoes you choose fit your personal needs—after all, comfort is paramount, and practicality should never be sacrificed for style. 

Where to Buy Comfortable Shoes

You already know the answer to this one (hint: it's the brands we've mentioned above). But if you’re hunting for deals, be sure to check out Zappos, Nordstrom, and Amazon. These retailers carry many of the brands listed here and often run promotions, so be on the lookout around major sales events like Memorial Day, Black Friday, and Cyber Monday.

Buying Online vs. Buying In-Store

The online vs. in-store debate comes down to personal preference. If you want to try shoes on before committing, shopping in-store is your best bet. Fortunately, most of the brands featured in this article have brick-and-mortar locations, or are at least available in department stores like Nordstrom and Macy’s.

If you prefer the convenience of online shopping, here’s how to make sure it works for you: Check the reviews for sizing tips and be sure to understand the retailer’s return policy, just in case you don’t love the shoes as much as you thought you would.

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