Brand To Know: RATIONALE

First, if you're not familiar with Carolina Gonzalez’s work, she’s the makeup artist behind some of the world’s biggest stars, including Gigi Hadid, Alessandra Ambrosio, Candice Swanepoel, and Sabrina Carpenter. Known for creating luminous, red carpet-ready looks, Carolina is a pro at choosing only the most luxurious products to achieve that radiant glow.

When it came time to perfect Blake Lively’s complexion for the CFDA Fashion Awards, Carolina turned to RATIONALE’s expertly crafted formulations, including:

• #2 The Light Crème: Powered by Vitamin C, this crème calms the skin while visibly brightening for a flawless, camera-ready finish.

• #3 Tinted Serum Broad Spectrum SPF50+: With RATIONALE’s innovative Zinc Fusion Technology, this award-winning serum provides powerful skin protection and a luminous, sheer finish. It was also recently recognized with Oprah’s O-Ward for Best Serum with SPF, it’s the ultimate in daily defense.

From Carolina:

“To prep the skin, I started out by applying the RATIONALE #2 The Light Crème, followed by RATIONALE #3 The Tinted Serum for the perfect skincare prep ahead of makeup application.”

"With RATIONALE, artists can achieve a naturally radiant, healthy base that not only enhances makeup but prolongs its wear,” says Katie Matten, Global Head of Education at RATIONALE. ”Each formulation is designed to bring out the skin’s inherent luminosity while fortifying it against environmental stressors—a winning combination for red carpet-worthy radiance."

Since 1992, RATIONALE has been delivering transformative, luxury skincare through advanced formulations that elevate skin health and vitality. Embraced by A-list clients and beauty connoisseurs alike, the RATIONALE complexion is instantly recognizable for its glow, harnessing three decades of dermatological expertise to create Luminous Skin for Life.

Get to know more about RATIONALE by exploring and shopping a few of their best-selling products.