Top 10 Facial Serums

Our Top 10 Lists help shoppers quickly and easily find what they need. Using an intense review and approval process (which you can learn more about here), we break down the best products according to what consumers most commonly search for and want.

THERE ARE HUNDREDS OF FACIAL SERUMS ON THE MARKET—WE FIGURED OUT THE 10 MOST POPULAR AND EFFECTIVE FORMULAS ACCORDING TO REVIEWS AND SKINCARE EXPERTS

We're sure you already know all about the importance of moisturizing, but relying on your everyday moisturizer alone to keep fine lines, hyperpigmentation, dryness, and other skin issues at bay simply won't cut it. What you really need is a serum. These lightweight, concentrated formulas pack a serious punch when it comes to maintaining your skin's youthful appearance. Chock full of skin actives, serums are results-driven and penetrate far deeper than moisturizers or creams are able to—in fact, they're actually designed to target specific skin concerns. With a combination of good-for-your-skin ingredients like niacinamide, vitamin C, hyaluronic acid—and the holy grail—retinol, serums can improve tone, texture, plumpness, fine lines, and whatever else you may be concerned with. Whether you're battling breakouts, aging, or dryness, adding a facial serum to your skincare routine can work wonders. From splurges like Skinceuticals to affordable finds from The Ordinary, we went to work finding the best formulas out there so you can find the one that's right for your routine.

How To Choose The Right Facial Serum

As with most skincare products, choosing a formula that jives with your unique skin type and concerns is the key to success. Remember, most serums are results-driven formulas. That being said, different serums vary in their concentrations of active ingredients and therefore their efficacy. When you're shopping for a serum, you can opt for one that zeros in on a specific issue or something that targets multiple issues. Another option is choosing two serums—one to wear at night, and one to wear during the day. This tends to be a common strategy for those with acne-prone skin or those who struggle with hyperpigmentation, as some skin actives can make your skin more sensitive to sunlight. Think serums that contain ingredients like vitamin A, chemical exfoliants, and peptides. 

If your goal is to correct uneven skin tone, be on the lookout for serums that contain ingredients like vitamin C or niacinamide. If aging is your main concern, stick to serums that contain ingredients that target fine lines and wrinkles like vitamin A and retinol. Lastly, if you find that your skin is constantly congested or prone to acne, you might see some major benefits from serums that contain zinc and salicylic acid.

Our Method For Finding The Best Facial Serums

The right facial serum can make all the difference in your skin, which is why we're letting you in on the best formulas the internet has to offer. To round up our Top 10 lists, we use a unique algorithm that scores and ranks products based on top reviews, editorial mentions, best-selling buzz, and more. Scroll through to shop the formulas that made the cut and find the one that's right for you.

Next up, check out the 10 Best Dark Spot Removers. Opening image: @skinceuticals