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Talking Top Tens: Priscilla Tsai

Founder and CEO of cocokind


Priscilla Tsai is the Founder and CEO of cocokind. Cocokind is an organic skincare line that is centered around superfoods. Sold in natural retailers all over the country, cocokind products are certified organic, chemical-free, and contain less than five ingredients. Prior to founding cocokind, Priscilla worked as an equity analyst at JPMorgan. For more on Priscilla and cocokind, check out and follow @cocokindskincare on Instagram. 

And more with Priscilla Tsai…

Favorite Instagram account to follow:

One of my favorite accounts is @gerihirsch. I love her style and the fact that she’s a clean beauty advocate! I also love @twist_of_lemons and @rachlmansfield for daily wellness inspiration…they teach me to how to make clean foods taste good!

Your biggest fashion faux pas, or a regrettable purchase/style phase:

I can’t think of any major fashion faux pas moments, I’ve always regretted any outfits I’ve worn that were clearly not “me.” 

What do you love most about your work:

I love being able to promote self-confidence and more acceptance (and less hate) for our imperfections. It’s a journey I’m still on, and I’m so grateful that I get to share that with our customers. 

One piece of advice you would give your 18­ year ­old self:

Don’t try to be anyone but you. You are most lovable and already loved being yourself!

Your most recent culinary discovery and obsession:

Seed+Salt in San Francisco! Now that they are on UberEats, I probably eat that beet burger 3x a week!

Skincare product you can’t live without and why:

All cocokind, duh! I love all of our products so it’s hard to choose, but I’m probably most addicted to our MYMATCHA stick under my eyes and on my lips.

Your motto in life:

Kindness costs nothing and gains everything. 

Your last great read and why you enjoyed it:

Shoe Dog by Phil Knight. I thought it was one of the best autobiographies I’ve ever read about the highs and lows of being an entrepreneur. 

Go­-to workout song on your most recent playlist:

Run Up by Major Lazer ft. Nicki Minaj

What’s a trend you predict will catch on this year:

Being more real on social media. I think people are sick of scrolling through perfect images and are craving more realness!